{"id":9968,"date":"2016-06-02T13:57:11","date_gmt":"2016-06-02T11:57:11","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=9968"},"modified":"2016-08-16T13:56:30","modified_gmt":"2016-08-16T11:56:30","slug":"como-gestionar-nuestro-personal-branding","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/como-gestionar-nuestro-personal-branding\/","title":{"rendered":"Qu\u00e9 es y c\u00f3mo gestionar nuestro personal branding"},"content":{"rendered":"<p>La imagen personal o <em>personal branding<\/em> es uno de los nuevos sectores en los que la comunicaci\u00f3n y el <em>marketing<\/em> avanzan con paso firme consolid\u00e1ndose como herramientas fundamentales para potenciar nuestra imagen tanto <em>online<\/em> como <em>offline<\/em> con el fin de mejorar nuestra reputaci\u00f3n.<\/p>\n<p>Para definir m\u00e1s exactamente lo que es marca personal, nos quedaremos con esta definici\u00f3n del experto Andr\u00e9s P\u00e9rez Ortega:<\/p>\n<p>\u201c<em>Una marca personal es la percepci\u00f3n que tiene nuestro entorno de aquellos atributos que nos hacen sobresalir, diferenciarnos y ser tenidos en cuenta por aquellos que precisan de nuestros servicios<\/em>\u201d.<\/p>\n<p>En otras palabras podr\u00edamos decir que las personas proyectan su imagen como si de una marca se tratara, mostrando aquello que nos hace ser \u00fanicos con el fin de potenciar nuestros valores.<\/p>\n<p>Hoy en d\u00eda, es com\u00fan ver en muchos especialistas en comunicaci\u00f3n c\u00f3mo cuidan su imagen en Internet, desarrollan blogs y est\u00e1n constantemente utilizando las redes sociales. Su objetivo principal es incrementar su notoriedad y obtener resultados atractivos para su desempe\u00f1o personal.<\/p>\n<p>Llegados a este punto, no deber\u00edamos confundir <strong>reputaci\u00f3n y marca personal<\/strong>. La principal diferencia entre ambos conceptos es que la marca personal la podemos generar nosotros mismos a trav\u00e9s de nuestras publicaciones, apariciones en medios, conferencias\u2026 La reputaci\u00f3n no depende solo de nosotros, es la imagen y opini\u00f3n que el resto de personas tienen de nosotros.<\/p>\n<h2><strong>C\u00f3mo construir tu marca personal<\/strong><\/h2>\n<p>En primer lugar, antes de comenzar a crear tu marca personal lo mejor ser\u00e1 que tengas <strong>un periodo previo de reflexi\u00f3n<\/strong>, ser\u00e1 muy \u00fatil para que no comiences a gestionarla sin pensar. En esta fase debemos analizar cu\u00e1l es nuestro valor diferencial, c\u00f3mo lo mostraremos y cu\u00e1les son las herramientas que utilizaremos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9979 aligncenter\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2016\/06\/personal-branding.jpg\" alt=\"personal branding\" width=\"550\" height=\"366\" \/><\/p>\n<p>A continuaci\u00f3n, deberemos analizar todo lo que <strong>estamos haciendo actualmente en las redes<\/strong> y en el caso detener alguna red social abierta que luego no utilizaremos, lo mejor ser\u00e1 cerrarla, ya que una red social sin actualizar provoca la sensaci\u00f3n de abandono y esto no potenciar\u00e1 nuestro <em>personal branding<\/em>.<\/p>\n<p>Una vez llegados a este punto, debemos analizar qu\u00e9 canales utilizaremos para crear nuestra marca personal. Por ejemplo, si te quieres posicionar como fot\u00f3grafo deber\u00e1s estar presente en redes sociales como Flickr y Pinterest, pero quiz\u00e1 otras redes sociales no sean tan \u00fatiles.<\/p>\n<p>La marca personal es algo que hay que cuidar y potenciar casi a diario. La presencia en las redes sociales es algo fundamental. Como decimos, elige las redes que mejor te ayuden a conseguir tus objetivos y mu\u00e9strate activo a diario.<\/p>\n<p>Una de las plataformas que m\u00e1s te puede ayudar a la hora de <strong>construir tu propia marca personal es un blog personal.<\/strong> En \u00e9l podr\u00e1s mostrar todos tus conocimientos sobre la materia en la que te quieres posicionar y potenciar as\u00ed tu imagen. En el caso de apostar por un blog, deber\u00e1s plantearte una estrategia previa y dedicarle un tiempo semanal. Ten en cuenta que si creas un blog lo debes de actualizar\u00a0con frecuencia, si lo vas a crear y no actualizarlo, ser\u00e1 mejor que no lo hagas.<\/p>\n<p>Tener una marca personal consolidada te podr\u00e1 ayudar a encontrar trabajo, pero es algo en lo que hay que trabajar constantemente y no solo cuando buscamos empleo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La reputaci\u00f3n e imagen personal en Internet hoy en d\u00eda es algo fundamental. Por eso, te damos consejos y te contamos c\u00f3mo gestionar nuestro personal branding<\/p>\n","protected":false},"author":25,"featured_media":59681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[120],"tags":[267],"class_list":["post-9968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 es y c\u00f3mo gestionar nuestro personal branding - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"La reputaci\u00f3n e imagen personal en Internet hoy en d\u00eda es algo fundamental. 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