{"id":9376,"date":"2016-05-06T13:27:48","date_gmt":"2016-05-06T11:27:48","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=9376"},"modified":"2018-02-07T10:50:09","modified_gmt":"2018-02-07T09:50:09","slug":"referral-com-google-android-googlequicksearchbox","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/referral-com-google-android-googlequicksearchbox\/","title":{"rendered":"\u00bfQu\u00e9 es el referral com.google.android.googlequicksearchbox?"},"content":{"rendered":"<p><span style=\"line-height: 1.5\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9377 aligncenter\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2016\/05\/googlequicksearchbox.png\" alt=\"Google quick searchbox\" width=\"721\" height=\"753\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"line-height: 1.5\">Hace unos d\u00edas ya alert\u00e1bamos sobre el <\/span><a style=\"line-height: 1.5\" href=\"https:\/\/internetrepublica.com\/problema-medicion-trafico-organico-como-directo-desde-moviles\/\">problema de medici\u00f3n de tr\u00e1fico que existe actualmente en los dispositivos m\u00f3viles<\/a><span style=\"line-height: 1.5\">, donde todo el tr\u00e1fico que se genera desde apps hacia webs (incluida la propia de b\u00fasqueda de Google), es catalogado como tr\u00e1fico directo.<\/span><\/p>\n<p>Esta semana hemos descubierto que la famosa barra de b\u00fasqueda de Google, que viene instalada por defecto en todos los dispositivos android, est\u00e1 empezando a pasar &#8220;referrer&#8221;, en concreto desde el 26 de abril, con la url: com.google.android.googlequicksearchbox, como puede apreciarse en este gr\u00e1fico de Google Analytics:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9378\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2016\/05\/referral-google-quicksearchbox.png\" alt=\"com.google.android.googlequicksearchbox\" width=\"1265\" height=\"530\" \/><\/p>\n<p>Para los que no esten familiarizados con el deeplinking de apps, el referral que se est\u00e1 pasando es el nombre del paquete que se da a una app para poder publicarse en Google Play y que es \u00fanico para cada una de ellas. Esto nos permite poder empezar a medir mejor el tr\u00e1fico m\u00f3vil, no s\u00f3lo el org\u00e1nico, ya que muestra que actualmente es posible (al menos en Android), que las apps env\u00eden un referral cuando abran una p\u00e1gina web. De hecho, en este art\u00edculo de Google Developers publicado el 4 de noviembre de 2015 muestra la forma de implementar esto:<\/p>\n<p><a href=\"https:\/\/developers.google.com\/app-indexing\/android\/referrer#extraer-informacin-de-referencia\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.google.com\/app-indexing\/android\/referrer#extraer-informacin-de-referencia<\/a><\/p>\n<h2>\u00bfQu\u00e9 viene ahora?<\/h2>\n<p>Lo que podemos hacer nosotros es configurar Google Analytics para incluir este referral como &#8220;Organic Search&#8221;, teniendo en cuenta que tambi\u00e9n va a haber clics de Adwords dentro de este tr\u00e1fico, ya que ser\u00e1 una informaci\u00f3n bastante m\u00e1s fiable que catalogarlo como directo o referral. En el deber de los desarrolladores de apps est\u00e1 el implementar esta funcionalidad para que se pueda medir adecuadamente su tr\u00e1fico, teniendo en cuenta que ellos son los primeros interesados en que el tr\u00e1fico hacia webs que generan no se quede en el limbo del tr\u00e1fico directo.<\/p>\n<p>Por \u00faltimo habr\u00eda que esclarecer si Search Console est\u00e1 mostrando los datos de clics de esta app en sus informes, ya que si no lo est\u00e1 haciendo as\u00ed (y nos tememos que no lo hace), estamos perdiendo informaci\u00f3n muy valiosa para nuestros proyectos, ya que estamos hablando sobre el tipo de dispositivos que mayor crecimiento en su uso est\u00e1 teniendo, que Espa\u00f1a es el pa\u00eds de la UE con mayor penetraci\u00f3n de smartphones y que Android es el sistema operativo m\u00e1s extendido.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta semana hemos descubierto que la barra de b\u00fasqueda de Google, est\u00e1 empezando a pasar &#8220;referrer&#8221;, en concreto desde el 26 de abril, con la url: com.google.android.googlequicksearchbox<\/p>\n","protected":false},"author":6,"featured_media":9377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[119],"tags":[171,267,343,535],"class_list":["post-9376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-apps","tag-destacado","tag-google-analytics","tag-search-console"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el referral com.google.android.googlequicksearchbox? 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