{"id":74040,"date":"2023-01-19T16:42:30","date_gmt":"2023-01-19T15:42:30","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=74040"},"modified":"2023-01-19T16:44:49","modified_gmt":"2023-01-19T15:44:49","slug":"tiktok-lanza-su-propia-academia-en-europa","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/tiktok-lanza-su-propia-academia-en-europa\/","title":{"rendered":"TikTok lanza su propia academia en Europa"},"content":{"rendered":"

La<\/span> plataforma ha construido un espacio donde las empresas pueden aprender sobre el funcionamiento de la red social de forma interactiva y gratuita. <\/span><\/h2>\n

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La \u00faltima gran novedad de la red social aterriz\u00f3 esta semana en Europa. Un centro de estudios virtual en el que marcas y emprendedores de todos los tama\u00f1os pueden convertirse en expertos anunciantes en TikTok.\u00a0 \u00a0<\/span><\/p>\n

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\u00bfQu\u00e9 es TikTok Academy?<\/span><\/h2>\n

 <\/p>\n

Es un programa de educaci\u00f3n<\/a> orientado a especialistas de marketing.<\/span>Una plataforma con cursos, contenido en video, workshops, etc, orientados a que cualquier persona pueda sacar el m\u00e1ximo provecho a su cuenta de TikTok.\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Tras la finalizaci\u00f3n de cada curso de forma satisfactoria, la plataforma nos premia con \u2018tokens\u2019, que pueden ser compartidos en nuestras redes sociales a modo de insignia o diploma, certificando que tenemos las habilidades necesarias.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Por el momento tan solo hay un curso que podamos realizar en espa\u00f1ol, TikTok 101. Este m\u00f3dulo de iniciaci\u00f3n se centra en una <\/span>introducci\u00f3n general a TikTok<\/b>, abarcando aspectos como las <\/span>mejores pr\u00e1cticas creativas, la seguridad de la comunidad y soluciones de productos m\u00e1s espec\u00edficos.<\/b><\/p>\n

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Se espera que poco a poco vayan a\u00f1adiendo contenido a la plataforma en nuestro idioma. Mientras tanto, siempre podemos iniciar nuestra sesi\u00f3n en ingl\u00e9s e ir navegando entre las distintas ramas de formaci\u00f3n que van desde c\u00f3mo hablar ante la c\u00e1mara, a Tiktok para peque\u00f1as empresas, ayud\u00e1ndoles a\u00a0 crear contenidos que conecten con su p\u00fablico e impulsen el rendimiento de su negocio, o c\u00f3mo introducir tu e-commerce en la plataforma, entre otros.<\/span><\/p>\n

 <\/p>\n

El director de Marketing de Global Business Solutions<\/strong> EUI de TikTok<\/strong>, Trevor Johnson<\/strong>, declar\u00f3 que el prop\u00f3sito de la plataforma es:\u00a0 “… garantizar que los anunciantes de todo el mundo puedan utilizar la plataforma con confianza”. “La TikTok Academy est\u00e1 dise\u00f1ada para educar a los anunciantes a trav\u00e9s de un viaje gamificado lleno de experiencias interactivas y atractivas. Esto ayudar\u00e1 a los anunciantes en todas las etapas a aprender a crear contenido atractivo en TikTok que capte la atenci\u00f3n de la audiencia, al tiempo que impulsa los resultados de negocio deseados”.<\/span><\/p><\/blockquote>\n

 <\/p>\n

Otras herramientas muy \u00fatiles de TikTok.<\/span><\/h2>\n

 <\/p>\n

Si adem\u00e1s de formarnos en su academia decidimos seguir aprendiendo del funcionamiento de TikTok y sumergi\u00e9ndonos en la red social, su plataforma de <\/span>Creative Center<\/span><\/a> proporciona a las marcas todos los datos necesarios para preparar sus pr\u00f3ximas campa\u00f1as acorde a las \u00faltimas tendencias y casos de \u00e9xito en la plataforma.\u00a0<\/span><\/p>\n

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\"\"<\/p>\n

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Desde esta herramienta completamente gratuita podemos tener un visi\u00f3n completa de todos los \u2018trends\u2019 del momento, c\u00f3mo han funcionado los mejores anuncios de la semana o contenido en el que inspirarse seg\u00fan el KPI que elijamos. Tambi\u00e9n existen herramientas propias para facilitar la creaci\u00f3n de contenido, a trav\u00e9s de un editor de video online y de sus plantillas.\u00a0<\/span><\/p>\n

 <\/p>\n

Lo m\u00e1s interesante es que el propio TikTok nos sirve en bandeja un an\u00e1lisis de campa\u00f1as promocionadas y del crecimiento de las marcas que est\u00e1n teniendo \u00e9xito en su red social, pudiendo as\u00ed aprender y reproducir las claves del \u00e9xito en nuestras propias campa\u00f1as.<\/span><\/p>\n

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\"\"<\/p>\n

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\u00bfA qu\u00e9 est\u00e1is esperando? \u00a1Nosotros ya estamos camino de explotar todo nuestro potencial en nuestro canal @i_republica<\/a>! <\/span><\/h2>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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