{"id":73928,"date":"2022-11-04T11:00:29","date_gmt":"2022-11-04T10:00:29","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=73928"},"modified":"2024-06-07T09:36:12","modified_gmt":"2024-06-07T07:36:12","slug":"todas-las-claves-para-preparar-tu-campana-de-cara-a-este-black-friday","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/todas-las-claves-para-preparar-tu-campana-de-cara-a-este-black-friday\/","title":{"rendered":"Todas las claves para preparar tu campa\u00f1a de cara a este Black Friday"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Hemos realizado el estudio m\u00e1s interesante para cerrar el 2022, en el que desciframos uno de los d\u00edas m\u00e1s top de ventas del a\u00f1o, \u00a1el Black Friday!<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Desde la agencia de marketing digital Internet Rep\u00fablica estamos a la vanguardia de la actualidad, en constante evoluci\u00f3n y tratando los \u00faltimos temas y actualizaciones del mundo del marketing digital desde nuestros canales de redes sociales y blog.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por eso queremos compartir con vosotros este an\u00e1lisis que hemos realizado sobre uno de los d\u00edas con mayores ofertas y descuentos del a\u00f1o.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a style=\"background-color: #ff6700; color: #ffffff; border-radius: 50px; padding: 10px 20px;\" href=\"https:\/\/internetrepublica.com\/download\/73944\/\">Descargar estudio<\/a><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 el Black Friday?\u00a0<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Las cifras hablan por s\u00ed solas: durante el Black Friday y el Cyber Monday, los comercios suelen registrar el 30% de su volumen de ventas anual. (<\/span><a href=\"https:\/\/elpais.com\/economia\/estar-donde-estes\/2022-10-04\/claves-para-triunfar-este-black-friday.html\"><span style=\"font-weight: 400;\">El Pa\u00eds<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si nos centramos en Espa\u00f1a, el porcentaje de consumidores que compr\u00f3 en la red en 2021 durante esas jornadas alcanz\u00f3 el 88%, dos puntos m\u00e1s que la media global. El mismo estudio cifr\u00f3 en un 68% la tasa de personas que acudi\u00f3 a tiendas f\u00edsicas, un 9% menos que en el resto del mundo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>El Black Friday no tiene rival<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">El Black Friday sin duda es el evento de descuentos con mayor presencia online de Espa\u00f1a, superando al Cyber Monday y las \u00e9pocas de rebajas de verano e invierno.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por eso consideramos tan interesante hacer un an\u00e1lisis centrado en esta fecha. Conocer c\u00f3mo se comportan los usuarios en Google y RRSS en torno a ese d\u00eda, qu\u00e9 es lo m\u00e1s buscado, qu\u00e9 marcas son las que m\u00e1s se involucran y cu\u00e1les son las mejores pr\u00e1cticas son algunas de las claves que hemos investigado. \u00bfQuieres que te adelantemos alguna de ellas?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 es lo m\u00e1s buscado por los usuarios?<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Sin marca no hay Black Friday<\/strong>. La inversi\u00f3n de los anunciantes y el inter\u00e9s de los usuarios apunta a que las marcas eclipsan a los productos. Precisamente, El Corte Ingl\u00e9s se posiciona como la <strong>marca<\/strong> m\u00e1s buscada <strong>junto a la palabra Black Friday<\/strong>, situ\u00e1ndose por delante de Amazon y Zara. Por su parte, la moda es la categor\u00eda que despierta m\u00e1s inter\u00e9s, por delante de la tecnolog\u00eda. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, el <\/span><i><span style=\"font-weight: 400;\">brand awareness<\/span><\/i><span style=\"font-weight: 400;\"> en Black Friday le come el terreno a los t\u00e9rminos de marca + \u201cblack friday\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfEst\u00e1n las marcas bien preparadas para afrontar este d\u00eda?<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A finales de octubre, analizamos las 30 landings de las marcas m\u00e1s buscadas para Black Friday y encontramos lo siguiente: d<\/span><span style=\"font-weight: 400;\">e todas las p\u00e1ginas medianamente optimizadas para Black Friday, solo <\/span><b>2 de ellas estaban bien optimizadas<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El resto de p\u00e1ginas ten\u00edan contenido de a\u00f1os anteriores. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQuieres descubrir c\u00f3mo aprovechar al m\u00e1ximo este d\u00eda? \u00bfCu\u00e1ndo publicar y c\u00f3mo aprovechar las tendencias? \ud83d\ude4c\ud83c\udffc<\/h2>\n<h2>\u00a1Descarga nuestro estudio al completo! \u2935\ufe0f<\/h2>\n<p>&nbsp;<\/p>\n<p><a style=\"background-color: #ff6700; color: #ffffff; border-radius: 50px; padding: 10px 20px;\" href=\"https:\/\/internetrepublica.com\/download\/73944\/\">Descargar estudio<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hemos realizado el estudio m\u00e1s interesante para cerrar el 2022, en el que desciframos uno de los d\u00edas m\u00e1s top de ventas del a\u00f1o, \u00a1el&#8230;<\/p>\n","protected":false},"author":1,"featured_media":73961,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1085,98],"tags":[],"class_list":["post-73928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-estudios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Todas las claves para preparar tu campa\u00f1a de cara a este Black Friday - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"Hemos realizado el estudio m\u00e1s interesante para cerrar el 2022, en el que desciframos uno de los d\u00edas m\u00e1s top de ventas del a\u00f1o, \u00a1el Black Friday! 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