{"id":73872,"date":"2022-09-19T12:35:09","date_gmt":"2022-09-19T10:35:09","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=73872"},"modified":"2024-06-07T09:36:25","modified_gmt":"2024-06-07T07:36:25","slug":"el-85-de-las-compras-de-lujo-en-espana-provienen-de-turistas-extranjeros","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/el-85-de-las-compras-de-lujo-en-espana-provienen-de-turistas-extranjeros\/","title":{"rendered":"El 85% de las compras de lujo en Espa\u00f1a provienen de turistas extranjeros"},"content":{"rendered":"

\u2018Apartamentos de lujo\u2019 es el concepto vinculado con el sector m\u00e1s buscado por los turistas en nuestro pa\u00eds<\/b><\/h2>\n

 <\/p>\n

<\/b><\/b>Hemos realizado un nuevo estudio en el que analizamos las tendencias de turismo y compras de los visitantes de nuestro pa\u00eds, con un foco especial en las compras de marcas de lujo.<\/p>\n

<\/h2>\n

Madrid, la capital del lujo<\/span><\/h2>\n

 <\/p>\n

El\u00a0 volumen de menciones se\u00f1alan a Madrid y la nombran como el lugar de referencia en Espa\u00f1a para consumir lujo, por delante de Barcelona, siendo el Real Madrid, la marca favorita de los turistas. El comportamiento del turista var\u00eda dependiendo de la ciudad en la que est\u00e9. Acorde con el estudio de Internet Rep\u00fablica, en Barcelona, por ejemplo, existe un mayor inter\u00e9s por los hoteles o apartamentos de lujo, mientras que en las b\u00fasquedas relacionadas con la capital destaca el concepto \u201cReal Madrid\u201d, considerado una experiencia de lujo.<\/span><\/p>\n

 <\/p>\n

El 2022 estar\u00e1 marcado por la recuperaci\u00f3n del sector del lujo en Espa\u00f1a.\u00a0<\/span><\/h2>\n

 <\/p>\n

Un estudio de la consultora Deloitte se\u00f1ala que el 85% de las compras de lujo en Espa\u00f1a son realizadas por turistas. La pandemia afect\u00f3 de forma considerable al sector. Tras la apertura total del turismo sin restricciones, se espera un crecimiento del 26%<\/span>.<\/span><\/p>\n

 <\/p>\n

Gucci lidera la comparativa de marcas, pero Louis Vuitton lo hace en la intenci\u00f3n de compra<\/span><\/h2>\n

 <\/p>\n

La pel\u00edcula \u2018La Casa Gucci\u2019 es la raz\u00f3n principal por la que la marca lidera las b\u00fasquedas del sector. Sin embargo, las b\u00fasquedas relacionadas con Louis Vuitton destacan por tener una intenci\u00f3n claramente transaccional, ya que est\u00e1n vinculadas principalmente a sus bolsos y la ubicaci\u00f3n de sus tiendas.<\/span><\/p>\n

 <\/p>\n

\u00bfQuieres saber qu\u00e9 m\u00e1s buscan los turistas cuando llegan a nuestro pa\u00eds? \u00bfO c\u00f3mo compran y qu\u00e9 experiencias desatan el inter\u00e9s de estos dependiendo de la ciudad en la que est\u00e9n?\u00a0 \u00a1No te lo pierdas en este estudio! \u2935\ufe0f<\/span><\/p>\n

 <\/p>\n

Descargar estudio<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018Apartamentos de lujo\u2019 es el concepto vinculado con el sector m\u00e1s buscado por los turistas en nuestro pa\u00eds   Hemos realizado un nuevo estudio en…<\/p>\n","protected":false},"author":1,"featured_media":73876,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1085,98],"tags":[],"class_list":["post-73872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-estudios"],"yoast_head":"\nEl 85% de las compras de lujo en Espa\u00f1a provienen de turistas extranjeros - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"\u2018Apartamentos de lujo\u2019 es el concepto vinculado con el sector m\u00e1s buscado por los turistas en nuestro pa\u00eds   Hemos realizado un nuevo estudio en el\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internetrepublica.com\/blog\/el-85-de-las-compras-de-lujo-en-espana-provienen-de-turistas-extranjeros\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 85% de las compras de lujo en Espa\u00f1a provienen de turistas extranjeros - 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