{"id":73357,"date":"2022-02-03T10:19:12","date_gmt":"2022-02-03T09:19:12","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=73357"},"modified":"2024-06-07T09:37:19","modified_gmt":"2024-06-07T07:37:19","slug":"el-canal-online-la-clave-del-mercado-del-automovil","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/el-canal-online-la-clave-del-mercado-del-automovil\/","title":{"rendered":"El canal online: la clave del mercado del autom\u00f3vil"},"content":{"rendered":"<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>La pandemia dispara las b\u00fasquedas de compra online de coches.\u00a0\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Fiat 500 el\u00e9ctrico y Mercedes-Benz el\u00e9ctrico lideran la conversaci\u00f3n de los autom\u00f3viles sostenibles.<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Los usuarios se quedan sin respuesta por parte de las marcas. <\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Hemos elaborado un estudio independiente sobre la situaci\u00f3n actual del sector del autom\u00f3vil en Espa\u00f1a con el objetivo de detectar la influencia de las medidas y las situaciones externas al mundo del motor en el comportamiento de los usuarios digitales.<\/span><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">La pandemia dispara las b\u00fasquedas de compra online de coches.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El canal online, se convierte en la clave del proceso de compra en el mercado del autom\u00f3vil. Tras la pandemia no s\u00f3lo se ha impulsado el aumento de las compras online sino tambi\u00e9n su uso como recurso de b\u00fasqueda y comparaci\u00f3n as\u00ed como parte fundamental del proceso de decisi\u00f3n de compra. El inter\u00e9s de b\u00fasqueda por comprar un coche online creci\u00f3 un 67% en Espa\u00f1a desde el inicio de la pandemia.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Fiat 500 el\u00e9ctrico y Mercedes-Benz el\u00e9ctrico lideran la conversaci\u00f3n de los autom\u00f3viles sostenibles.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La falta y escasez de suministros durante los \u00faltimos meses unido a distintas acciones por parte del Gobierno, como la subida del impuesto de matriculaci\u00f3n y las medidas a favor de las energ\u00edas renovables han generado que la conversaci\u00f3n del \u00faltimo a\u00f1o se enfoque en el futuro de los veh\u00edculos el\u00e9ctricos como la alternativa m\u00e1s realista.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Por parte de los usuarios, en la comparativa interanual, tambi\u00e9n crece este inter\u00e9s hacia el veh\u00edculo el\u00e9ctrico, tanto en consultas gen\u00e9ricas como con consultas de marcas l\u00edderes.\u00a0<\/span><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Los usuarios se quedan sin respuesta por parte de las marcas. <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En un sector del autom\u00f3vil marcado por grandes cambios externos que afectan directamente al comportamiento del usuario y al proceso de compra en unos meses de incertidumbre por la falta de informaci\u00f3n, los usuarios acuden a internet con nuevas preguntas en su decisi\u00f3n de compra y las marcas automovil\u00edsticas no est\u00e1n dando respuesta, ni se han adaptado a esta nueva necesidad del mercado online.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u27a1\ufe0f \u00bf<span style=\"font-weight: 400;\">El principio de una d\u00e9cada desesperanzadora<\/span>? \u00bf<span style=\"font-weight: 400;\">Qu\u00e9 les preocupa a los espa\u00f1oles a la hora de comprar un autom\u00f3vil<\/span>? <span style=\"font-weight: 400;\">\u00bfEst\u00e1n preparadas las marcas para los nuevos retos del sector? <\/span><strong>\u00a1Todas las respuestas y mucho m\u00e1s en el estudio completo! \u2b07\ufe0f<\/strong><\/p>\n<p><a style=\"background-color: #ff6700; color: #ffffff; padding: 10px 20px; border-radius: 50px;\" href=\"https:\/\/internetrepublica.com\/download\/73351\/\">Descargar estudio<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; La pandemia dispara las b\u00fasquedas de compra online de coches.\u00a0\u00a0 Fiat 500 el\u00e9ctrico y Mercedes-Benz el\u00e9ctrico lideran la conversaci\u00f3n de los autom\u00f3viles sostenibles. Los&#8230;<\/p>\n","protected":false},"author":1,"featured_media":73368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1085,98],"tags":[],"class_list":["post-73357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-estudios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El canal online: la clave del mercado del autom\u00f3vil - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"&nbsp; La pandemia dispara las b\u00fasquedas de compra online de coches.\u00a0\u00a0 Fiat 500 el\u00e9ctrico y Mercedes-Benz el\u00e9ctrico lideran la conversaci\u00f3n de los\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internetrepublica.com\/blog\/el-canal-online-la-clave-del-mercado-del-automovil\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El canal online: la clave del mercado del autom\u00f3vil - Internet Rep\u00fablica\" \/>\n<meta property=\"og:description\" content=\"&nbsp; 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