{"id":72694,"date":"2021-10-18T11:33:17","date_gmt":"2021-10-18T09:33:17","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=72694"},"modified":"2022-04-19T17:13:08","modified_gmt":"2022-04-19T15:13:08","slug":"el-ultimo-rediseno-de-google-search-para-dispositivos-moviles","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/el-ultimo-rediseno-de-google-search-para-dispositivos-moviles\/","title":{"rendered":"El \u00faltimo redise\u00f1o de Google Search para dispositivos m\u00f3viles"},"content":{"rendered":"

Durante el jueves 14 de octubre Google anunciaba una nueva actualizaci\u00f3n en la p\u00e1gina del buscador en la que habilitar\u00e1 el desplazamiento continuo.\u00a0<\/span><\/h2>\n

 <\/p>\n

El gigante tecnol\u00f3gico ha redise\u00f1ado la p\u00e1gina de resultados de su buscador mobile en la que a partir de ahora, Google Search cargar\u00e1 autom\u00e1ticamente las siguientes p\u00e1ginas de b\u00fasquedas habilitando as\u00ed un desplazamiento continuo.\u00a0<\/span><\/p>\n

 <\/p>\n

Con esta mejora la compa\u00f1\u00eda apuesta por una navegaci\u00f3n m\u00e1s fluida e intuitiva. Ya que ahora, cuando llegues al final de una p\u00e1gina de resultados en tu b\u00fasqueda, el siguiente conjunto de resultados se cargar\u00e1 de forma autom\u00e1tica haciendo scroll.\u00a0<\/span><\/p>\n

 <\/p>\n

Seg\u00fan estudios de Google, \u2018la mayor\u00eda de personas que desean informaci\u00f3n adicional tienden a navegar hasta cuatro p\u00e1ginas de resultados de b\u00fasqueda\u2019<\/em>.\u00a0<\/span><\/p>\n

 <\/p>\n

Hasta ahora Google utilizaba un sistema de paginaci\u00f3n tradicional en el que al final de los resultados de cada b\u00fasqueda, se le daba al usuario la opci\u00f3n de navegar por las siguientes p\u00e1ginas de resultados. El cambio por el scroll continuo para el SERP nos permitir\u00e1 como usuarios descubrir contenidos que antes quedaban m\u00e1s \u2018escondidos\u2019 en las siguientes p\u00e1ginas de resultados. Pero, \u00a1OJO!, Google avisa de que no se tratar\u00e1 de un scroll infinito, tan solo nos ampliar\u00e1 \u2018esos primeros resultados\u2019 antes de preguntarnos si queremos \u2018ver m\u00e1s\u2019.\u00a0<\/span><\/p>\n

 <\/p>\n

Si quieres saber m\u00e1s sobre los diferentes tipos de paginaci\u00f3n, desc\u00fabrelo todo en nuestro art\u00edculo.\u00a0 \u2935\ufe0f\u2935\ufe0f\u2935\ufe0f<\/span><\/p>\n

https:\/\/internetrepublica.com\/scroll-infinito-cargar-mas-paginacion-tradicional\/<\/a><\/p>\n

 <\/p>\n

De momento esta nueva experiencia de b\u00fasqueda s\u00f3lo est\u00e1 disponible en EEUU, por lo que iremos observando c\u00f3mo funciona y en qu\u00e9 afecta a las webs posicionadas en la segunda p\u00e1gina. Ya que actualmente en la primera p\u00e1gina de resultados, adem\u00e1s de recomendaciones, podemos encontrar hasta 4 anuncios, que veremos si Google decide darle m\u00e1s versatilidad a esta publicidad quitando esa \u2018acumulaci\u00f3n\u2019 en la parte superior del SERP.\u00a0<\/span><\/p>\n

 <\/p>\n

Lo que s\u00ed queda claro es la continua apuesta de Google por centrar sus updates en los dispositivos m\u00f3viles. Lo cual es obvio si observamos la penetraci\u00f3n del dispositivo m\u00f3vil en 2021. En el informe Digital 2021 realizado por We Are Social y Hootsuite podemos ver un notable nivel de crecimiento en el \u00faltimo a\u00f1o.<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

En enero de 2021, los usuarios \u00fanicos desde dispositivos m\u00f3viles alcanzaron 5.220 millones de personas, un incremento de 93 millones de usuarios respecto a enero de 2020. <\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Durante el jueves 14 de octubre Google anunciaba una nueva actualizaci\u00f3n en la p\u00e1gina del buscador en la que habilitar\u00e1 el desplazamiento continuo.\u00a0   El…<\/p>\n","protected":false},"author":1,"featured_media":72717,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1085],"tags":[],"class_list":["post-72694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"yoast_head":"\nEl \u00faltimo redise\u00f1o de Google Search para dispositivos m\u00f3viles - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"Durante el jueves 14 de octubre Google anunciaba una nueva actualizaci\u00f3n en la p\u00e1gina del buscador en la que habilitar\u00e1 el desplazamiento continuo.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internetrepublica.com\/blog\/el-ultimo-rediseno-de-google-search-para-dispositivos-moviles\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El \u00faltimo redise\u00f1o de Google Search para dispositivos m\u00f3viles - 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