{"id":6721,"date":"2016-02-02T17:27:05","date_gmt":"2016-02-02T16:27:05","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=6721"},"modified":"2016-08-16T14:00:23","modified_gmt":"2016-08-16T12:00:23","slug":"el-rebranding-de-tuenti","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/el-rebranding-de-tuenti\/","title":{"rendered":"El largo adi\u00f3s de la red social Tuenti"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6733\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2016\/02\/imagen-tuenti.jpg\" alt=\"imagen tuenti\" width=\"851\" height=\"315\" \/><\/p>\n<p>Era 2006 cuando la plataforma social Tuenti daba su pistoletazo de salida para posicionarse durante unos a\u00f1os como la red social por excelencia en Espa\u00f1a, llegando incluso a hacer sombra a Facebook.<\/p>\n<p>Hace cuatro a\u00f1os su bajada de usuarios ya era notable, por lo que Tuenti comenz\u00f3 su cambio de estrategia para concentrar todos sus esfuerzos en posicionarse como operador m\u00f3vil. Su mayor objetivo tras la compra de Tuenti por parte de Telef\u00f3nica era adquirir estos clientes que utilizaban la red social.<\/p>\n<p>Hoy en d\u00eda, la empresa reconoce que la red social Tuenti ya no le aporta beneficios. Afirman que en 2011 la mayor parte de sus ingresos proven\u00edan de la publicidad en la red social; en el 2013 m\u00e1s del 75% proced\u00eda de su actividad como operador telef\u00f3nico; y en la actualidad los ingresos solo llegan por este \u00faltimo medio.<\/p>\n<p>Pese a que en este a\u00f1o su actividad diaria es pr\u00e1cticamente nula, en sus buenos tiempos llegaron a subirse m\u00e1s de 3 millones de im\u00e1genes al d\u00eda y a tener m\u00e1s de 20 millones de usuarios registrados. <strong>El cierre de Tuenti no ser\u00e1 inmediato<\/strong>, todo apunta a que es el inicio de un largo adi\u00f3s.<\/p>\n<p><strong>Podr\u00e1s conseguir tus fotos<\/strong><\/p>\n<p>Tuenti quiere dar a los usuarios la posibilidad de descargarse todas las fotos que publicaron en la red social. En los pr\u00f3ximos d\u00edas crear\u00e1 <strong>Photos Project,\u00a0<\/strong>una <em>app<\/em> que permitir\u00e1 a los usuarios descargarse todas las fotos. Las im\u00e1genes se descargan comprimidas en un archivo ZIP e incluso dar\u00e1 la opci\u00f3n de crear un v\u00eddeo con las fotos m\u00e1s populares.<\/p>\n<p>Seg\u00fan afirma el CEO de Tuenti, Sebasti\u00e1n Muriel, \u201ccon esta nueva versi\u00f3n en la aplicaci\u00f3n, aprovecharemos para devolver a los antiguos usuarios de la red social lo que siempre ha sido de ellos, facilitando la descarga de todas sus fotos. Esto <strong>no significa que los usuarios no puedan seguir compartiendo sus fotos,<\/strong> conversaciones etc\u00e9tera, ya que la aplicaci\u00f3n y Tuenti.com seguir\u00e1n estando abiertas.<\/p>\n<p><b>Tuenti apuesta por la telefon\u00eda m\u00f3vil<\/b><\/p>\n<p>Tuenti aprovechar\u00e1 este tir\u00f3n para dar a conocer m\u00e1s sus servicios de telefon\u00eda m\u00f3vil. Para ello regalar\u00e1n 50 minutos de su servicio de VozDigital (llamadas por Internet) a todos los que se descarguen dicha aplicaci\u00f3n. Pretenden as\u00ed, que la nostalgia de Tuenti les genere nuevos clientes.<\/p>\n<p>La empresa reconoce que la red social ya no le aporta ingresos, por lo que este redise\u00f1o se suma a las novedades estrat\u00e9gicas que planea para el 2016.<\/p>\n<p>Se prev\u00e9 que Tuenti haga un cierre gradual de su red social para centrarse en la telefon\u00eda m\u00f3vil. Adem\u00e1s, espera triplicar sus clientes, consiguiendo alcanzar el mill\u00f3n en los pr\u00f3ximos a\u00f1os. La compa\u00f1\u00eda planea su expansi\u00f3n internacional como operador m\u00f3vil virtual y ya est\u00e1 presente en pa\u00edses como Argentina, Ecuador, M\u00e9xico y Per\u00fa.<\/p>\n<p>Tuenti se suma as\u00ed a las plataformas sociales como Messenger y Fotolog que echaron su cierre en los \u00faltimos meses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Era 2006 cuando la plataforma social Tuenti daba su pistoletazo de salida para posicionarse durante unos a\u00f1os como la red social por excelencia en Espa\u00f1a,&#8230;<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[120],"tags":[593],"class_list":["post-6721","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-tuenti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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