{"id":66947,"date":"2019-01-09T11:29:47","date_gmt":"2019-01-09T10:29:47","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=66947"},"modified":"2019-01-11T11:53:03","modified_gmt":"2019-01-11T10:53:03","slug":"tendencias-marketing-digital-en-2019","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/tendencias-marketing-digital-en-2019\/","title":{"rendered":"Consejos para triunfar en marketing digital en 2019"},"content":{"rendered":"

El a\u00f1o 2018 ha llegado a su fin y toca pensar en tendencias y estrategias que nos ayuden a alcanzar el \u00e9xito de nuestra empresa en 2019.<\/p>\n

Como ya hemos visto estas Navidades, el uso de la voz promete convertirse en una tendencia de marketing digital<\/strong> de \u00e9xito. Quiz\u00e1 este a\u00f1o nos toque ser creativos y empezar a pensar en estrategias que nos permitan llegar a nuestra audiencia por medio del uso de la voz.<\/p>\n

\u00bfQu\u00e9 nos depara el 2019?<\/h2>\n

Antes de empezar a pensar en herramientas e innovaciones que nos permitan crecer cuantitativa y cualitativamente te sugerimos que eches un poco la vista atr\u00e1s y analices tu actividad durante el a\u00f1o pasado para obtener insights<\/em> que te permitan mejorar los resultados. A partir de ah\u00ed, \u00a1ap\u00fantate estas tendencias!<\/p>\n

    \n
  1. Revisa tu presencia en redes sociales<\/strong>. \u00bfPor qu\u00e9 te sugerimos una revisi\u00f3n? Muy f\u00e1cil. Las redes sociales y la comunicaci\u00f3n digital cambian a pasos agigantados y quiz\u00e1 lo que funcionaba hace un tiempo, para tu estrategia de marca en social media ahora mismo no tenga ning\u00fan sentido. A veces menos, es m\u00e1s. Analiza el rendimiento de cada una de ellas y enf\u00f3cate en las que mejor funcionan para hacer un esfuerzo mayor en contenidos y formatos.<\/li>\n<\/ol>\n

     <\/p>\n

      \n
    1. Como te hemos indicado al inicio de este art\u00edculo, ten muy presente las herramientas y sistemas de voz<\/strong> para tus estrategias de comunicaci\u00f3n. As\u00ed mismo, no te olvides del v\u00eddeo. Los contenidos audiovisuales llevan en auge ya unos cuantos a\u00f1os y este 2019 no iba a ser menos. Plataformas como Instagram ofrecen la posibilidad de reproducir v\u00eddeos en el feed, stories, ver v\u00eddeos largos a trav\u00e9s de IGTV, en streaming\u2026 Y qu\u00e9 decir tiene YouTube. La plataforma de v\u00eddeos por excelencia sigue sumando adeptos y tener un canal en dicha plataforma con una estrategia firme de contenidos es casi obligado para triunfar en 2019.<\/li>\n<\/ol>\n

       <\/p>\n

        \n
      1. Es muy importante tambi\u00e9n contar con la realidad aumentada<\/strong> para generar mayor vinculaci\u00f3n del usuario con la marca. Esta tendencia nos va a permitir mejorar la experiencia de los usuarios con nuestros productos y elevar los niveles de engagement.<\/li>\n<\/ol>\n

         <\/p>\n

          \n
        1. Grupos o experiencias privadas<\/strong>. Una tendencia en auge para este a\u00f1o est\u00e1 en la creaci\u00f3n de grupos privados para generar experiencias con la marca m\u00e1s completas. Te damos una idea, mira lo que ha hecho Nike<\/a>. Piensa c\u00f3mo puedes generar este tipo de experiencias, por ejemplo, \u00bfen grupos de Facebook? Te dejamos que pienses\u2026<\/li>\n<\/ol>\n

           <\/p>\n

            \n
          1. \u00a1Gamificaci\u00f3n al poder!<\/strong> Que el mundo gaming est\u00e1 de moda no es nada nuevo. Ten muy presente estrategias de gamificaci\u00f3n para la venta de productos o servicios si quieres alcanzar unos niveles de engagement que rompan tus KPI\u00b4s en 2019.<\/li>\n<\/ol>\n

             <\/p>\n

            Si a\u00fan no te has parado a pensar en la estrategia digital de tu marca en 2019, todav\u00eda est\u00e1s a tiempo, haz un an\u00e1lisis y toma decisiones. La planificaci\u00f3n y programaci\u00f3n de acciones basadas en tu experiencia es la mejor garant\u00eda de \u00e9xito.<\/p>\n

            Fuentes<\/strong><\/p>\n

            Marketing4ecommerce<\/a>
            \n            Trecebits<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

            El a\u00f1o 2018 ha llegado a su fin y toca pensar en tendencias y estrategias que nos ayuden a alcanzar el \u00e9xito de nuestra empresa…<\/p>\n","protected":false},"author":56,"featured_media":66951,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[120],"tags":[234,1163,1162,1166,1165,960,387,1111,513,41,1161,610,1164],"class_list":["post-66947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-comunicacion","tag-contenidos-audiovisuales","tag-estrategias-de-comunicacion","tag-gamificacion","tag-gamming","tag-herramientas-mx","tag-instagram","tag-marketing-digital","tag-redes-sociales","tag-social-media","tag-tendencias-marketing-digital","tag-video","tag-voz"],"yoast_head":"\nTendencias de marketing digital para 2019 - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"El a\u00f1o 2018 ha llegado a su fin y toca pensar en tendencias y estrategias que nos ayuden a alcanzar el \u00e9xito de nuestra empresa en 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internetrepublica.com\/blog\/tendencias-marketing-digital-en-2019\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias de marketing digital para 2019 - 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