{"id":66783,"date":"2018-12-21T14:02:03","date_gmt":"2018-12-21T13:02:03","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=66783"},"modified":"2019-01-11T11:54:10","modified_gmt":"2019-01-11T10:54:10","slug":"redes-sociales","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/redes-sociales\/","title":{"rendered":"Resumen de las Redes Sociales del a\u00f1o 2018"},"content":{"rendered":"<p>Un a\u00f1o m\u00e1s ( y ya son 9 ediciones) <strong>IAB<\/strong> present\u00f3 en Junio el Estudio Anual de Redes Sociales, elaborado por Elogia.<\/p>\n<p>En el estudio se detalla la evoluci\u00f3n de las Redes Sociales y perfiles de los usuarios, su comportamiento y el uso de las mismas. (tradicionales y nuevas), y adem\u00e1s se eval\u00faa el nivel de saturaci\u00f3n de la publicidad en Redes Sociales y la vinculaci\u00f3n con las marcas.<\/p>\n<h2>3 Nuevos \u00e1mbitos de investigaci\u00f3n, que responden a las necesidades del mercado de las RR.SS. en el 2018:<\/h2>\n<ul>\n<li><strong>Influencers:\u00a0<\/strong>El 60% de los profesionales del marketing digital en Espa\u00f1a utiliza\u00a0<strong>influencers<\/strong>. El uso de influenciadores en las campa\u00f1as de marketing digital es una t\u00e1ctica cada vez m\u00e1s vista debido a la popularidad y credibilidad que estos poseen sobre ciertos nichos de mercado. Estas personalidades cuentan con altos n\u00fameros de seguidores en sus diversas plataformas y redes sociales, que conf\u00edan en sus productos o servicios de una manera impl\u00edcita.<\/li>\n<li><b>Generaci\u00f3n Z vs. Generaci\u00f3n Y (Millennials). :<\/b> la diferenciaci\u00f3n\u00a0en el uso de redes sociales que representan ambas franjas de edad tienen especial inter\u00e9s, en especial, son los datos arrojados sobre la Generaci\u00f3n Z, los j\u00f3venes entre 16 y 23 a\u00f1os.<\/li>\n<li><strong>Profesionales del sector digital : <\/strong>una parte m\u00e1s cualitativa sobre c\u00f3mo usan las marcas las redes sociales para atender a sus objetivos de marketing. Tambi\u00e9n nos muestra en este Estudio Anual de RR.SS. c\u00f3mo los profesionales del sector usan y se comportan en redes sociales.<\/li>\n<\/ul>\n<h2>10 Cosas que debemos saber de las RR.SS. en este 2018 :<\/h2>\n<ol>\n<li>Las Redes Sociales se estabilizan entre la poblaci\u00f3n espa\u00f1ola internauta, alcanzando as\u00ed su madurez con penetraciones 85% ( lo que representa el 25,5 millones)<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-66856\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/12\/rrss.jpg\" alt=\"rrss\" width=\"1237\" height=\"477\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/12\/rrss.jpg 1237w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/12\/rrss-300x116.jpg 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/12\/rrss-768x296.jpg 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/12\/rrss-1024x395.jpg 1024w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/12\/rrss-640x247.jpg 640w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/12\/rrss-700x270.jpg 700w\" sizes=\"auto, (max-width: 1237px) 100vw, 1237px\" \/><\/p>\n<ol>\n<li>Las Redes Sociales que reinan en Espa\u00f1a son <strong>WhatsApp, Facebook, Instagram y <\/strong><strong>YouTube.<\/strong><\/li>\n<li>. <strong>Facebook<\/strong> pierde presencia a favor de <strong>Instagram<\/strong> que no para de crecer y que adem\u00e1s a\u00fan tiene recorrido entre los usuarios(49%). <strong>Twitter<\/strong> es la Red que mayor tasa de abandono tiene.<\/li>\n<li>Los espa\u00f1oles usuarios est\u00e1n una media de 58 minutos diarios en las Redes Sociales, siendo lo m\u00e1s j\u00f3venes los dedican mayor tiene a ellas(1h10min)<\/li>\n<li>El m\u00f3vil lidera la conexi\u00f3n a las Redes Sociales (95%), aunque existen Redes espec\u00edficas por dispositivo: WhatsApps e Instagram son m\u00f3vil, Facebook m\u00e1s a trav\u00e9s del ordenador y <strong>YouTube<\/strong> tanto ordenador como tablet.<\/li>\n<li><strong>Las marcas son seguidas a trav\u00e9s de RR.SS. por un 81% de los usuarios<\/strong>. Para un <strong>27%<\/strong> que una marca tenga <strong>perfil en Redes<\/strong> es sin\u00f3nimo de <strong>confianza.<\/strong><\/li>\n<li>La publicidad en RRSS no genera molestias, especialmente entre los m\u00e1s j\u00f3venes. <strong>La publicidad personalizada es bien recibida y cumple con las expectativas de los usuarios<\/strong>. Los Adblockers pierden fuerza.<\/li>\n<li>Para un <strong>57% de los usuarios, las Redes Sociales son una fuente de informaci\u00f3n m\u00e1s<\/strong> y es por eso que participan de forma activa mediante comentarios. la mitad de los usuarios declara que las Redes Sociales han influido alguna vez en su proceso de compra.<\/li>\n<li><strong>7 de cada 10 usuarios siguen<\/strong> alg\u00fan<strong> influencers<\/strong>. Un <strong>46% de los profesionales<\/strong> han contratado los <strong>servicios en Redes de influencers<\/strong>, principalmente en Instagram (en un 59%de los casos) . El 87% de ellos est\u00e1n muy o bastante satisfecho con las acciones con los mismo.<\/li>\n<li><strong>La generaci\u00f3n Z<\/strong> es la generaci\u00f3n que mayor uso hace de las Redes , con un 92% y la m\u00e1s adictiva a ellas. <strong>WhatsApp, Instagram y Youtube<\/strong> son sus Redes preferidas. Adem\u00e1s existen nuevas redes sociales en auge, consideradas de nicho&#8221;, que crecen en uso y penetraci\u00f3n como <strong>21Buttons, Twitch<\/strong> o <strong>Musical.ly<\/strong><\/li>\n<li><strong>Los profesionales<\/strong> del sector buscan el <a href=\"https:\/\/internetrepublica.com\/los-mejores-horarios-para-publicar-en-redes-sociales\/\" target=\"_blank\" rel=\"noopener\">las Redes Sociales<\/a>, <strong>venden m\u00e1s y consigue mayor interacciones y tr\u00e1fico web<\/strong>. Aunque conocen muchas Redes Sociales, en sus organizaciones centran sus acciones en s\u00f3lo tres: <strong>Facebook, Instagram y Twitter<\/strong>.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-66859\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/12\/redes_sociales.jpg\" alt=\"redes_sociales\" width=\"1245\" height=\"533\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/12\/redes_sociales.jpg 1245w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/12\/redes_sociales-300x128.jpg 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/12\/redes_sociales-768x329.jpg 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/12\/redes_sociales-1024x438.jpg 1024w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/12\/redes_sociales-640x274.jpg 640w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/12\/redes_sociales-700x300.jpg 700w\" sizes=\"auto, (max-width: 1245px) 100vw, 1245px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un a\u00f1o m\u00e1s ( y ya son 9 ediciones) IAB present\u00f3 en Junio el Estudio Anual de Redes Sociales, elaborado por Elogia. En el estudio&#8230;<\/p>\n","protected":false},"author":57,"featured_media":66863,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[120],"tags":[319,1157,380,1159,1158,513,578,896],"class_list":["post-66783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-generacion-z","tag-influencers","tag-instagram-y-youtube","tag-interaccion","tag-redes-sociales","tag-tendencias","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Resumen de las Redes Sociales del a\u00f1o 2018 - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"Un a\u00f1o m\u00e1s ( y ya son 9 ediciones) IAB present\u00f3 en Junio el Estudio Anual de Redes Sociales, elaborado por Elogia. 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