{"id":6664,"date":"2016-01-26T17:32:51","date_gmt":"2016-01-26T16:32:51","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=6664"},"modified":"2016-08-16T12:39:42","modified_gmt":"2016-08-16T10:39:42","slug":"la-importancia-de-tener-influencers","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/la-importancia-de-tener-influencers\/","title":{"rendered":"La importancia de tener influencers"},"content":{"rendered":"

\"RRSS<\/p>\n

Hoy en d\u00eda los influencers<\/em> se han convertido en algo imprescindible a la hora de crear una campa\u00f1a de marketing<\/em>. Contar con ellos en nuestra estrategia es algo fundamental, ya que permiten a nuestra empresa conectarse con la audiencia digital<\/strong> a trav\u00e9s de la confianza que los seguidores tienen en ellos.<\/p>\n

\u00bfCu\u00e1ndo utilizarlos?<\/strong><\/h2>\n

Lo primero que debemos tener claro es que no son un cartel publicitario, sino alguien que proporcionar\u00e1 un valor a\u00f1adido a nuestra marca.<\/p>\n

A la hora de lanzar un nuevo producto<\/strong> al mercado ser\u00e1n una pieza clave. Incrementar\u00e1s tus ventas notablemente si el p\u00fablico ve que ese producto lo utiliza una persona af\u00edn a ellos.<\/p>\n

Si vas a crear un evento, contar con un influencer<\/em> ser\u00e1 todo un acierto en nuestra estrategia. Pueden ser parte del acto en s\u00ed, as\u00ed conseguiremos atraer a gran parte de sus seguidores, tan solo porque esa persona est\u00e1 presente. Adem\u00e1s, conseguiremos que sus followers <\/em>est\u00e9n pendientes del evento a trav\u00e9s de las redes sociales.<\/p>\n

C\u00f3mo trabajar con ellos<\/strong><\/h2>\n

Las opiniones son muy importantes, y al igual que nos fiamos cuando un familiar o amigo nos recomienda una marca, tambi\u00e9n nos dejamos llevar por lo que nuestros influencers<\/em> utilizan. Si ellos hablan bien sobre nuestro producto, ayudar\u00e1 a incrementar las ventas. Los comentarios positivos<\/strong> ser\u00e1n fundamentales.<\/p>\n

En especial en el caso del p\u00fablico femenino, se ve muy reflejado e influenciado por personas famosas o bloggers<\/em>. Muchas las quieren imitar y parecerse a ellas, por lo que si una influencer<\/em> utiliza un producto o lleva una prenda determinada, se incrementar\u00e1n sus ventas.<\/p>\n

\u00bfC\u00f3mo encontrar al influencer<\/em> ideal?<\/strong><\/h2>\n

Antes de comenzar a buscar tienes que tener claro qu\u00e9 tipo de influencer<\/em> quieres. No todos valen para nuestro producto. Tendr\u00e1s que buscar uno que encaje con los valores de tu marca y promocionar algo que a sus seguidores les pueda interesar.<\/p>\n

Aunque puede parecer una labor complicada, hay plataformas como SocialPubli.com<\/a><\/strong> que nos facilitan el trabajo. En ella, las marcas pueden lanzar sus propuestas de campa\u00f1as y ser\u00e1n los propios influencers<\/em> los que acepten formar parte de ella, lanzando mensajes desde sus perfiles de las redes sociales.<\/p>\n

Ahora que ya sabes lo que son y c\u00f3mo usarlos, tan solo te falta contratarlos y comenzar a incrementar las ventas de tu empresa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hoy en d\u00eda los influencers se han convertido en algo imprescindible a la hora de crear una campa\u00f1a de marketing. Contar con ellos en nuestra…<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[109,110],"tags":[513],"class_list":["post-6664","post","type-post","status-publish","format-standard","hentry","category-marcas","category-marketing","tag-redes-sociales"],"yoast_head":"\nLa importancia de tener influencers - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"Hoy en d\u00eda los influencers se han convertido en algo imprescindible a la hora de crear una campa\u00f1a de marketing. 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