{"id":66476,"date":"2018-11-30T11:00:07","date_gmt":"2018-11-30T10:00:07","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=66476"},"modified":"2019-01-11T11:55:05","modified_gmt":"2019-01-11T10:55:05","slug":"marketing-online-navidad","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/marketing-online-navidad\/","title":{"rendered":"Monta una campa\u00f1a de Marketing Online para Navidad"},"content":{"rendered":"

Poco a poco nos acercamos ya a la \u00e9poca navide\u00f1a. Para muchas empresas, \u00e9ste es el mejor momento de ventas de todo el a\u00f1o, por eso es muy importante anticiparse y empezar cuanto antes a poner en marcha las estrategias de marketing online. \u00a1Atent@!<\/p>\n

Ideas de marketing online<\/h2>\n

No todas las \u00e9pocas del a\u00f1o son iguales y por tanto nuestros mensajes como marca, tampoco deben serlo. La Navidad es una \u00e9poca que transmite una serie de valores muy concretos, por eso es importante que pienses un concepto sobre el que basar toda tu estrategia y empieces a estructurar c\u00f3mo quieres comunicarla. Te damos algunas ideas:<\/p>\n

\"marketing

No todas las \u00e9pocas del a\u00f1o son iguales y por tanto nuestros mensajes como marca, tampoco deben serlo<\/p><\/div>\n

1. Crea una landing adecuada a la \u00e9poca navide\u00f1a<\/h3>\n

Es una buena manera de destacar los productos sobre los que m\u00e1s te interesa hacer hincapi\u00e9 este mes.<\/p>\n

Es importante que captes la atenci\u00f3n de los usuarios que lleguen hasta tu p\u00e1gina a trav\u00e9s de mensajes para que terminen convirtiendo. Lo que nos lleva a la segunda idea para estrategias de marketing online en Navidad\u2026<\/p>\n

2. Dise\u00f1a una campa\u00f1a navide\u00f1a en Social Ads<\/h3>\n

Al final es importante que des a conocer tu landing page en redes sociales. Como ya hemos dicho muchas veces en este blog, las redes sociales para las marcas son muy importantes ya que ayudan a conocer mejor a los\u00a0clientes.<\/p>\n

Aprovecha para ser creativo y utilizar los formatos m\u00e1s originales de las redes sociales para invitar a visitar tu landing: Canva en Facebook o a trav\u00e9s de stories en Instagram, son solo un ejemplo de algunos formatos innovadores.<\/p>\n

Una ayuda extra que te puede ayudar a difundir tu landing es apoyarte en los microinfluencers de tu sector. En Internet Rep\u00fablica tenemos una plataforma, de la que ya te hemos hablamos en otras ocasiones, que se llama SocialPubli.com<\/a> que te puede ayudar en la difusi\u00f3n de tu landinga trav\u00e9s de las redes sociales.<\/p>\n

3. Campa\u00f1a de banners en Adwords<\/h3>\n

Si adem\u00e1s de utilizar las redes sociales quieres amplificar la difusi\u00f3n a p\u00e1ginas web o portales afines a tu sector puedes preparar una campa\u00f1a de banners a trav\u00e9s de Google Adwords.<\/p>\n

4. Aprovecha tambi\u00e9n tu blog<\/h3>\n

Para que toda tu campa\u00f1a tenga sentido y est\u00e9 totalmente hilada, aprovecha tu blog para pedir a personas expertas en tu sector que escriban art\u00edculos relacionados con tu concepto de campa\u00f1a y la Navidad, cuenta las tendencias de tu sector para el a\u00f1o que viene, las \u00faltimas novedades e innovaciones…<\/p>\n

 <\/p>\n

Estas son s\u00f3lo algunas ideas para que saques partido a la \u00e9poca navide\u00f1a y te ayude a vender m\u00e1s. \u00bfA\u00fan no has empezado a planificarlo? \u00a1A qu\u00e9 esperas!<\/p>\n","protected":false},"excerpt":{"rendered":"

Poco a poco nos acercamos ya a la \u00e9poca navide\u00f1a. Para muchas empresas, \u00e9ste es el mejor momento de ventas de todo el a\u00f1o, por…<\/p>\n","protected":false},"author":56,"featured_media":66479,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[120],"tags":[193,1122,1120,1121,1111,38,513,540,799,1123],"class_list":["post-66476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blog","tag-campana-de-banners","tag-campanas-online","tag-landing-page","tag-marketing-digital","tag-marketing-online","tag-redes-sociales","tag-sem","tag-seo-en-2","tag-social-ads"],"yoast_head":"\nMonta una campa\u00f1a de marketing online para Navidad - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"Es muy importante anticiparse y empezar cuanto antes a poner en marcha las estrategias de marketing online para Navidad. \u00a1Atent@!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internetrepublica.com\/blog\/marketing-online-navidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monta una campa\u00f1a de marketing online para Navidad - 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