{"id":66330,"date":"2018-10-31T16:37:45","date_gmt":"2018-10-31T15:37:45","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=66330"},"modified":"2018-10-31T16:37:45","modified_gmt":"2018-10-31T15:37:45","slug":"dayketing-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/dayketing-estrategia-de-marketing\/","title":{"rendered":"Dayketing como estrategia de marketing para tu marca"},"content":{"rendered":"

Halloween<\/a> es una de esas fechas que muchas empresas tienen se\u00f1aladas en el calendario de marketing. \u00bfPor qu\u00e9? Pues porque se trata de una cita importante en la que muchas marcas aprovechan para generar notoriedad. Pero, y \u00bfen Marketing Digital? En el caso concreto del marketing digital se hace m\u00e1s importante que nunca. Aprovecha fechas tan se\u00f1aladas puede ayudarnos a generar conversaci\u00f3n en redes sociales, por ejemplo.<\/span><\/p>\n

 <\/p>\n

Pero una vez pasa Halloween, \u00bfqu\u00e9 m\u00e1s hay? Las fechas se\u00f1aladas en el calendario se denominan <\/span>Dayketing<\/span><\/i> y a continuaci\u00f3n te explicamos por qu\u00e9 es una buena estrategia de marketing para las marcas. <\/span><\/p>\n

\u00bfQu\u00e9 es el Dayketing?<\/h2>\n

Las fechas marcadas en el calendario pueden servir a las marcas para atraer ventas y clientes de una forma no intrusiva, aprovechando contenidos originales y emp\u00e1ticos a trav\u00e9s de diferentes plataformas digitales. <\/span><\/p>\n

\"\"

Internet Rep\u00fablica<\/a> se suma al #D\u00edaMundialContraElC\u00e1ncerDeMama<\/p><\/div>\n

Muchas veces, la estrategia de las marcas pasa por diferenciarse de la competencia eligiendo d\u00edas que se alejen de los m\u00e1s comunes (D\u00eda de la Madre, Navidad…) y en su lugar utilizan efem\u00e9rides o d\u00edas relacionados con la actividad de su empresa. As\u00ed pues, por ejemplo, una empresa dedicada al sector de la energ\u00eda renovable puede sumarse a muchos d\u00edas relacionados con el medio ambiente y el ahorro energ\u00e9tico (D\u00eda de los oc\u00e9anos, D\u00eda Mundial contra el tabaco, D\u00eda sin coches\u2026).<\/span><\/p>\n

 <\/p>\n

El truco consiste en saber relacionar la fecha se\u00f1alada con tus valores de marca. Debes seleccionar las fechas en un calendario y ver si los valores que transmite ese d\u00eda encaja con tu posicionamiento, sean d\u00edas relacionados o no con tu actividad. Por ejemplo, muchas marcas aprovechan el D\u00eda del Orgullo Friki porque encaja directamente con los valores que quieren transmitir, pero no todas las marcas se \u201cpueden\u201d sumar a ese posicionamiento. \u00a0<\/span><\/p>\n

Planificaci\u00f3n del Dayketing<\/h2>\n

Como ocurre con otras muchas estrategias de marketing y comunicaci\u00f3n hay que tratar de generar contenido de valor para tus usuarios. Debes definir un objetivo y \u00a1ser creativo! Puedes aprovechar para hacer descuentos o promociones (por ejemplo muchas marcas se suman a los descuentos durante el Black Friday).<\/p>\n

Dayketing personalizado<\/h2>\n

Ya sabes lo importante que es la personalizaci\u00f3n en el mundo del marketing de las empresas. Situar al cliente en el centro de la estrategia es clave y en este caso tambi\u00e9n. Por ejemplo, muchas marcas utilizan el d\u00eda de tu cumplea\u00f1os para ofrecerte promociones y descuentos como cliente. Esto ser\u00eda un tipo de Dayketing diferente, pero igual de efectivo.<\/p>\n

 <\/p>\n

Si est\u00e1s pensando en sumarte a la conversaci\u00f3n digital e incrementar las ventas en tu negocio, \u00bfa qu\u00e9 est\u00e1s esperando para poner en pr\u00e1ctica la estrategia de Dayketing?<\/p>\n

 <\/p>\n

Fuentes<\/strong><\/p>\n

Freshcommerce<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Halloween es una de esas fechas que muchas empresas tienen se\u00f1aladas en el calendario de marketing. \u00bfPor qu\u00e9? Pues porque se trata de una cita…<\/p>\n","protected":false},"author":56,"featured_media":66333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[120],"tags":[1113,1109,1110,1111,1112,513],"class_list":["post-66330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-comunicacion-y-marketing","tag-dayketing","tag-estrategias-de-marketing","tag-marketing-digital","tag-plataformas-online","tag-redes-sociales"],"yoast_head":"\nDayketing como estrategia de marketing para tu marca - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"Las fechas marcadas en el calendario pueden servir a las marcas para atraer ventas y clientes de una forma no intrusiva, aprovechando contenidos originales y emp\u00e1ticos a trav\u00e9s de diferentes plataformas digitales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internetrepublica.com\/blog\/dayketing-estrategia-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dayketing como estrategia de marketing para tu marca - 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