{"id":66297,"date":"2018-10-19T09:57:27","date_gmt":"2018-10-19T07:57:27","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=66297"},"modified":"2018-10-18T13:24:41","modified_gmt":"2018-10-18T11:24:41","slug":"di-adios-a-la-caspa","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/di-adios-a-la-caspa\/","title":{"rendered":"C\u00f3mo dejar de usar im\u00e1genes casposas en tus posts"},"content":{"rendered":"

Ya est\u00e1 bien. Es la hora de plantarse y decir “NO”<\/strong> a los posts con las fotograf\u00edas de bancos de im\u00e1genes m\u00e1s t\u00edpicas. Os estoy mirando a vosotras, letras de Scrabble y actores que se r\u00eden con un tel\u00e9fono en la mano.<\/p>\n

En realidad, cuando los usuarios est\u00e1n explorando un blog o deslizando el feed de una red social, la primera impresi\u00f3n<\/strong> que se llevan de tu contenido es la imagen, y si no es buena y atractiva, esa impresi\u00f3n puede quedarse en eso. \u00a1Y queremos el clic!<\/p>\n

\"\"

As\u00ed trabajan todos los programadores, \u00bfno?<\/p><\/div>\n

Bancos de im\u00e1genes en condiciones<\/h2>\n

Unsplash<\/h3>\n

Hay miles<\/strong> de bancos de im\u00e1genes con miles de planes. Aunque en general la calidad se paga, con Unsplash<\/strong> puedes acceder a fotograf\u00edas muy bonitas<\/strong> y \u00fanicas<\/strong> de forma gratuita.<\/strong><\/p>\n

Y no solo eso, sino que adem\u00e1s se encuentran en muy buena resoluci\u00f3n,<\/strong> y todas ellas se pueden usar de manera comercial<\/strong> sin tener que atribuir al fotogr\u00e1fo su autor\u00eda.<\/strong> El banco no es el m\u00e1s<\/strong> amplio,<\/strong> pero con estas ventajas, es posible que no necesites usar otro.<\/p>\n

Pixabay<\/h3>\n

Si quieres ampliar tus posibilidades, Pixabay tiene mill\u00f3n<\/strong> y<\/strong> medio<\/strong> de fotograf\u00edas entre las que escoger. De nuevo, son gratuitas, pero tienes que prestar atenci\u00f3n a las licencias de Creative Commons<\/strong> de cada una, por si es necesaria la atribuci\u00f3n o est\u00e1 prohibido usarla de manera comercial.<\/p>\n

Flickr<\/h3>\n

Flickr est\u00e1 compuesta de usuarios, amateurs o profesionales, que publican sus fotos en la plataforma. Aqu\u00ed podr\u00e1s encontrar las m\u00e1s personales,<\/strong> pero seguramente es donde tengas m\u00e1s problemas para encontrar fotograf\u00edas completamente libres de derechos<\/strong>.<\/p>\n

\"\"

\u00bfQui\u00e9n no ha usado esta imagen alguna vez?<\/p><\/div>\n

Branding a trav\u00e9s de tus im\u00e1genes<\/h2>\n

Detr\u00e1s de los socorridos bancos de im\u00e1genes est\u00e1 la estrategia<\/strong> que cohesiona<\/strong> cada art\u00edculo. Es decir, una estrategia com\u00fan que sirva de branding<\/strong> a trav\u00e9s de tus im\u00e1genes. Esto no solo har\u00e1 a tu blog m\u00e1s atractivo,<\/strong> sino que la gente podr\u00e1 reconocer<\/strong> tus art\u00edculos en redes sociales a simple vista.<\/p>\n

 <\/p>\n

El estilo<\/strong> depende de la empresa. Puedes preparar un marco<\/strong> para todos tus posts, usar el mismo filtro<\/strong> siempre, tener la regla<\/strong> de usar fondos blancos siempre…<\/p>\n

Todo depende del blog y de las medidas<\/strong> que se usen para las im\u00e1genes. Aseg\u00farate de adaptar<\/strong> y seguir las mismas dimensiones siempre, y de tener la previsualizaci\u00f3n<\/strong> en redes sociales en mente.<\/p>\n

Por ejemplo, en nuestro caso, una imagen de Star Wars viene muy bien a nuestra imagen de marca.<\/strong><\/p>\n

\"\"

Errores de dise\u00f1o web que perjudican al SEO<\/p><\/div>\n

T\u00edtulo en la imagen<\/h2>\n

En muchas ocasiones, lo \u00fanico que ven los usuarios de un post es la imagen, que puede vivir o morir por ella. Por eso, otra idea es incluir el t\u00edtulo<\/strong> en la imagen o complementarlo<\/strong>. As\u00ed, puedes llamar la atenci\u00f3n e introducir el art\u00edculo.<\/p>\n

Estos son varios ejemplos<\/strong> de art\u00edculos de nuestro blog:<\/strong><\/p>\n

\"\"

Las extensiones de marketing imprescindibles<\/p><\/div>\n

 <\/p>\n

\"\"

C\u00f3mo utilizar las encuestas de Instagram Stories en marketing<\/p><\/div>\n

\"\"

Rich snippets: los pros y los contras<\/p><\/div>\n

\"\"

Stranger Things: La mina de oro de marketing de Netflix<\/p><\/div>\n

\"\"

9 consejos para que no pierdas la cabeza este Black Friday<\/p><\/div>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ya est\u00e1 bien. Es la hora de plantarse y decir “NO” a los posts con las fotograf\u00edas de bancos de im\u00e1genes m\u00e1s t\u00edpicas. Os estoy…<\/p>\n","protected":false},"author":35,"featured_media":66300,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[110],"tags":[428],"class_list":["post-66297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-de-contenidos"],"yoast_head":"\nC\u00f3mo dejar de usar im\u00e1genes casposas en tus posts - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"Ya est\u00e1 bien. Es la hora de plantarse y decir "NO" a los posts con las fotograf\u00edas de bancos de im\u00e1genes m\u00e1s t\u00edpicas. 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