{"id":66160,"date":"2018-09-07T09:26:48","date_gmt":"2018-09-07T07:26:48","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=66160"},"modified":"2018-09-03T17:45:28","modified_gmt":"2018-09-03T15:45:28","slug":"como-utilizar-slideshare-marketing","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/como-utilizar-slideshare-marketing\/","title":{"rendered":"C\u00f3mo utilizar SlideShare en tu estrategia de marketing"},"content":{"rendered":"<p>Las <strong>infograf\u00edas<\/strong> son el contenido que m\u00e1s se comparte en redes y una forma de comunicar muy poderosa, por lo que son muy populares en <strong>marketing.<\/strong> Hay mucho trabajo detr\u00e1s de ellas, as\u00ed que es clave aprovechar su elaboraci\u00f3n public\u00e1ndola en blogs, notas de prensa, en redes sociales&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>En esta b\u00fasqueda de <strong>reutilizar<\/strong> y sacar todo el jugo al contenido para llegar al m\u00e1ximo p\u00fablico posible, <strong>SlideShare<\/strong> aparece como una muy buena opci\u00f3n para alojarla y poder llegar a m\u00e1s p\u00fablico.<\/p>\n<h2>C\u00f3mo funciona SlideShare<\/h2>\n<p>LinkedIn SlideShare es una plataforma que permite subir y compartir contenido, que se centra en <strong>presentaciones<\/strong> e infograf\u00edas. Tiene un marcado estilo <strong>profesional,<\/strong> y lo utilizan tanto empresas como usuarios individuales, como oportunidad para expandir su marca y mensaje.<\/p>\n<p>&nbsp;<\/p>\n<p>En este caso, vamos a utilizar SlideShare como un complemento para alojar <strong>contenido ya hecho<\/strong>. Si tu empresa ha realizado un complejo estudio de uso de redes sociales, \u00bfpor qu\u00e9 no subirlo tambi\u00e9n aqu\u00ed y as\u00ed poder llegar a <strong>nuevos p\u00fablicos,<\/strong> mientras se demuestra la <strong>profesionalidad?<\/strong> Deloitte o NVIDIA ya tienen sus cuentas, y muchos profesionales han colgado sus presentaciones de charlas a las que asisten. SlideShare forma parte de <strong>LinkedIn,<\/strong> as\u00ed que es f\u00e1cil de compartir y vincular.<\/p>\n<p>&nbsp;<\/p>\n<p>Por otra parte, las subidas se pueden <strong>insertar<\/strong> en un <strong>blog<\/strong> sencillamente, como puedes ver:<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"https:\/\/www.slideshare.net\/SocialPubli_Es\/slideshelf\" width=\"615px\" height=\"470px\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>C\u00f3mo optimizar tu contenido para SlideShare<\/h2>\n<p>Antes de nada, aseg\u00farate de que tu contenido se puede subir. Es decir, si tu infograf\u00eda o gr\u00e1fico es un archivo <strong>incompatible,<\/strong> puedes usar la web <strong>iLovePDF<\/strong> para convertirla a PDF. Una vez hecho esto, ten muy en cuenta estos consejos SEO:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>T\u00edtulo<\/strong> de entre 50 y 60 caracteres.<\/li>\n<li><strong>Description<\/strong> de 155 caracteres, con keywords y un lenguaje orientado al click.<\/li>\n<li>Las<strong> etiquetas<\/strong> no tienen mucha relevancia en buscadores, pero s\u00ed dentro de la plataforma. Seg\u00fan SlideShare, aumentan la visibilidad un <strong>30%<\/strong>. \u00a1Acu\u00e9rdate de las long tail!<\/li>\n<li>Muchas keywords se perder\u00e1n por el hecho de formar parte de im\u00e1genes o v\u00eddeos, as\u00ed que es recomendable <strong>transcribir<\/strong> el contenido.<\/li>\n<li>Muchos art\u00edculos mueren por una portada <strong>gen\u00e9rica<\/strong> o por una imagen poco profesional. Aseg\u00farate de que la <strong>primera impresi\u00f3n<\/strong> sea buena.<\/li>\n<li>\u00bfHas a\u00f1adido datos o mejorado algo? Recuerda que puedes actualizar tu presentaci\u00f3n sin cambiar de <strong>URL.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Otra manera de posicionar, aunque no tan efectiva si lo que quieres son opiniones <strong>positivas&#8230;<\/strong> es aparecer en esta cuenta de <strong>Twitter,<\/strong> que recoge &#8220;gemas&#8221; de SlideShare.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"und\" dir=\"ltr\"><a href=\"https:\/\/t.co\/nHJHLObJpJ\">pic.twitter.com\/nHJHLObJpJ<\/a><\/p>\n<p>&mdash; SlideShare Gems (@GoodSlides) <a href=\"https:\/\/twitter.com\/GoodSlides\/status\/1009850939518455808?ref_src=twsrc%5Etfw\">June 21, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las infograf\u00edas son el contenido que m\u00e1s se comparte en redes y una forma de comunicar muy poderosa, por lo que son muy populares en&#8230;<\/p>\n","protected":false},"author":35,"featured_media":66161,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[428],"class_list":["post-66160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infografias","tag-marketing-de-contenidos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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