{"id":65520,"date":"2018-05-15T11:33:58","date_gmt":"2018-05-15T09:33:58","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=65520"},"modified":"2018-05-14T17:35:12","modified_gmt":"2018-05-14T15:35:12","slug":"como-configurar-analytics-en-google-tag-manager","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/como-configurar-analytics-en-google-tag-manager\/","title":{"rendered":"C\u00f3mo configurar Analytics en Google Tag Manager"},"content":{"rendered":"<h2>Instalar Analytics en Google Tag Manager<\/h2>\n<p>Si en mi anterior post hablaba sobre <a href=\"https:\/\/internetrepublica.com\/que-es-google-tag-manager\/\">qu\u00e9 es Google Tag Manager<\/a>, hoy voy a explicar <strong>c\u00f3mo\u00a0 configurar Analytics en Google Tag Manager<\/strong> paso a paso para realizar el seguimiento de nuestro sitio web.<\/p>\n<p>&nbsp;<\/p>\n<p>Para evitar tener que copiar el ID de seguimiento de Analytics en cada etiqueta que creemos, recomiendo crear una variable constante con el UA-XXXXXXXX-1 de nuestra propiedad. Desde ese momento, s\u00f3lo tendremos que llamar a esa variable para insertar el ID de Analytics<\/p>\n<p>&nbsp;<\/p>\n<p>Para ello, en el \u00e1rea de trabajo, clicamos en Variables y despu\u00e9s en Nueva.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-65528\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/05\/nueva_variable-1024x587.png\" alt=\"\" width=\"1024\" height=\"587\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/nueva_variable-1024x587.png 1024w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/nueva_variable-300x172.png 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/nueva_variable-768x440.png 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/nueva_variable-700x401.png 700w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/nueva_variable.png 1282w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>En la ventana que se nos abre clicamos en el centro de la imagen para elegir el tipo de variable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-65529\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/05\/nueva_variable0-1024x377.png\" alt=\"\" width=\"1024\" height=\"377\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/nueva_variable0-1024x377.png 1024w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/nueva_variable0-300x110.png 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/nueva_variable0-768x283.png 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/nueva_variable0-700x258.png 700w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/nueva_variable0.png 1317w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>En el men\u00fa lateral que nos aparece, seleccionamos el tipo de variable constante.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-65538\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/05\/variable_constante.png\" alt=\"\" width=\"436\" height=\"320\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/variable_constante.png 842w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/variable_constante-300x220.png 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/variable_constante-768x564.png 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/variable_constante-700x514.png 700w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Hecho esto, en otra ventana nos vamos al administrador de Analytics donde copiaremos el ID de seguimiento de nuestra propiedad.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65536\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/05\/UA.png\" alt=\"\" width=\"838\" height=\"556\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/UA.png 838w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/UA-300x199.png 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/UA-768x510.png 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/UA-700x464.png 700w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Y lo pegamos en el campo valor de la variable que estamos creando y a la que llamaremos ID Analytics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65527\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/05\/nueva-variable.png\" alt=\"\" width=\"724\" height=\"385\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/nueva-variable.png 724w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/nueva-variable-300x160.png 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/nueva-variable-700x372.png 700w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>S\u00f3lo nos quedar\u00e1 clicar sobre el bot\u00f3n Guardar para finalizar la creaci\u00f3n de nuestra variable con el ID.<\/p>\n<p>&nbsp;<\/p>\n<p>A continuaci\u00f3n, y para insertar Analytics con Google Tag Manager en nuestro sitio web, tendremos que generar una nueva etiqueta, para lo que clicaremos en Etiquetas -&gt; Nueva y elegiremos un nuevo tipo de etiqueta.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-65521\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/05\/add-tag-1024x326.png\" alt=\"\" width=\"1024\" height=\"326\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/add-tag-1024x326.png 1024w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/add-tag-300x96.png 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/add-tag-768x245.png 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/add-tag-700x223.png 700w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/add-tag.png 1203w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>En el men\u00fa lateral que nos aparecer\u00e1, seleccionaremos la opci\u00f3n de Universal Analytics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65534\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/05\/select-ga.png\" alt=\"\" width=\"793\" height=\"239\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/select-ga.png 793w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/select-ga-300x90.png 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/select-ga-768x231.png 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/select-ga-700x211.png 700w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Con ella seleccionada procedemos a configurarla.<\/p>\n<p>En primer lugar, para el Tipo de Seguimiento fijamos el de P\u00e1gina Vista.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65522\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/05\/anulacion_etiqueta.png\" alt=\"\" width=\"650\" height=\"416\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/anulacion_etiqueta.png 650w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/anulacion_etiqueta-300x192.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Siguiendo con la imagen anterior clicamos en la casilla &#8220;Habilitar la anulaci\u00f3n de configuraci\u00f3n en esta etiqueta&#8221;. Una vez habilitada, nos aparecer\u00e1 el campo ID de seguimiento.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65526\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/05\/id-seguimiento.png\" alt=\"\" width=\"533\" height=\"382\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/id-seguimiento.png 533w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/id-seguimiento-300x215.png 300w\" sizes=\"auto, (max-width: 533px) 100vw, 533px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>En ese campo llamaremos a la variable que hemos creado al principio con nuestra ID de seguimiento clicando sobre el \u201c+\u201d y seleccionaremos ID Analytics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-65533\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/05\/seleccionamos_variable-1024x385.png\" alt=\"\" width=\"1024\" height=\"385\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/seleccionamos_variable-1024x385.png 1024w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/seleccionamos_variable-300x113.png 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/seleccionamos_variable-768x289.png 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/seleccionamos_variable-700x263.png 700w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/seleccionamos_variable.png 1337w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65535\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/05\/tracking_ga.png\" alt=\"\" width=\"673\" height=\"504\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/tracking_ga.png 673w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/tracking_ga-300x225.png 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/tracking_ga-306x229.png 306w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Ya s\u00f3lo nos faltar\u00eda elegir un activador para \u201cdisparar\u201d esta etiqueta en nuestro sitio web. En este caso en concreto seleccionamos el de All Pages para que la etiqueta de Analytics est\u00e9 activa en todas las p\u00e1ginas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65523\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/05\/disparador.png\" alt=\"\" width=\"955\" height=\"235\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/disparador.png 955w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/disparador-300x74.png 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/disparador-768x189.png 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/disparador-700x172.png 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Una vez hecho esto, ya tendr\u00edamos configurada nuestra etiqueta para realizar el seguimiento con Analytics, y s\u00f3lo nos quedar\u00eda Guardar la etiqueta.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65531\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/05\/resultado_conf_b\u00e1sica.png\" alt=\"\" width=\"961\" height=\"610\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/resultado_conf_b\u00e1sica.png 961w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/resultado_conf_b\u00e1sica-300x190.png 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/resultado_conf_b\u00e1sica-768x487.png 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/resultado_conf_b\u00e1sica-700x444.png 700w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Para comprobar que hemos realizado correctamente todo el proceso, clicamos en Vista Previa y nos dirigimos a nuestro sitio web donde veremos si se dispara correctamente en todas las p\u00e1ginas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65540\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/05\/tag_manager_preview.png\" alt=\"\" width=\"683\" height=\"334\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/tag_manager_preview.png 683w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/05\/tag_manager_preview-300x147.png 300w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Si la etiqueta se dispara de modo correcto, s\u00f3lo nos quedar\u00e1 salir de la vista previa y clicar en Enviar para publicar los cambios del contenedor de Google Tag Manager.<\/p>\n<p>&nbsp;<\/p>\n<h2>Migrar Google Analytics a Google Tag Manager<\/h2>\n<p>En el caso de que queramos migrar Analytics a GTM, repetir\u00edamos todos los pasos anteriores y de manera previa a la publicaci\u00f3n del contenedor, mi recomendaci\u00f3n es que, en vez de borrar el c\u00f3digo de seguimiento de Analytics insertado en el c\u00f3digo fuente, lo deshabilitemos marc\u00e1ndolo como comentario.\u00a0 Seguidamente, procederemos a publicar la etiqueta de Google Tag Manager, y una vez que comprobemos que Analytics recoge los datos correctamente, procederemos entonces a eliminar el script con el c\u00f3digo de seguimiento.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instalar Analytics en Google Tag Manager Si en mi anterior post hablaba sobre qu\u00e9 es Google Tag Manager, hoy voy a explicar c\u00f3mo\u00a0 configurar Analytics&#8230;<\/p>\n","protected":false},"author":50,"featured_media":65545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1069],"tags":[343],"class_list":["post-65520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","tag-google-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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