{"id":65271,"date":"2018-04-04T09:30:23","date_gmt":"2018-04-04T07:30:23","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=65271"},"modified":"2018-04-04T12:23:19","modified_gmt":"2018-04-04T10:23:19","slug":"mobile-first-index","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/","title":{"rendered":"Mobile First Index"},"content":{"rendered":"<p>Google ya ha comenzado a realizar un rastreo espec\u00edfico para m\u00f3vil en los sitios que cumplen requisitos para la indexaci\u00f3n mobile, tras un a\u00f1o y medio de experimentos desde que se public\u00f3 Mobile First Index.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u00bfQu\u00e9 es Mobile First Index de Google?<\/strong><\/h3>\n<p>Antes de que se publicara esta actualizaci\u00f3n en el algoritmo, Google indexaba la web simulando la navegaci\u00f3n de un usuario en desktop, mientras que ahora tomar\u00e1 el <strong>\u00edndice de contenidos de m\u00f3vil<\/strong> como \u00edndice de resultado principal, esto quiere decir que\u00a0Google tendr\u00e1 en cuenta antes la\u00a0experiencia de usuario de m\u00f3vil\u00a0que el usuario de escritorio. Como consecuencia, cambiar\u00e1 el enfoque de Google frente a lo que considera \u201ccontenido relevante\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Para que la actualizaci\u00f3n no afecte a nuestro SEO debemos asegurarnos de que nuestro site tiene una versi\u00f3n mobile SEO friendly en la cual la web se adapte autom\u00e1ticamente a la pantalla del dispositivo m\u00f3vil. Si es as\u00ed, no debes de preocuparte por nada ya que no te ver\u00e1s perjudicado. Sin embargo, si no dispone de una experiencia optimizada para el dispositivo m\u00f3vil, Google tomar\u00e1 como versi\u00f3n principal la de desktop y podr\u00eda tener un impacto negativo.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65286 aligncenter\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/03\/Imagen6.png\" alt=\"\" width=\"502\" height=\"601\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/Imagen6.png 722w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/Imagen6-250x300.png 250w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/Imagen6-300x359.png 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/Imagen6-700x839.png 700w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u00bfQu\u00e9 aspectos debemos tener en cuenta para la optimizaci\u00f3n mobile?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>B\u00fasquedas geolocalizadas:<\/strong> El uso de dispositivos m\u00f3viles implica que Google puede conocer la geolocalizaci\u00f3n del usuario y por lo tanto interpretar mejor el contexto de la b\u00fasqueda adaptando los resultados a sus necesidades. Esto dar\u00e1 m\u00e1s peso al SEO local.<\/li>\n<li>La actividad que el usuario tiene en un m\u00f3vil es m\u00e1s <strong>personalizada y geolocalizada<\/strong>, por lo que los resultados cada vez ser\u00e1n m\u00e1s personalizados y Google devolver\u00e1 un resultado diferente dependiendo de qui\u00e9n haga la b\u00fasqueda.<\/li>\n<li><strong>B\u00fasqueda de voz<\/strong> desde dispositivos mobile: su impacto ser\u00e1 el uso de keywords m\u00e1s long tail, a trav\u00e9s del cual favorecer\u00e1 el posicionamiento de sitios web de nicho.<\/li>\n<li><strong><a href=\"https:\/\/internetrepublica.com\/guia-basica-de-wpo-para-acelerar-la-carga-de-tu-web\/\">Optimizaci\u00f3n de rendimiento de la web (WPO)<\/a>.<\/strong> La rapidez de descarga de contenido en m\u00f3vil se convierte en un factor de gran impacto sobre la experiencia del usuario. <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=es\">Page Speed Test<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Como consecuencia de la diferente experiencia de usuario seg\u00fan dispositivo y de la importancia que toma la versi\u00f3n mobile, es hora de que comiences a tener en cuenta estos factores a la hora de establecer tu estrategia SEO.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google ya ha comenzado a realizar un rastreo espec\u00edfico para m\u00f3vil en los sitios que cumplen requisitos para la indexaci\u00f3n mobile, tras un a\u00f1o y&#8230;<\/p>\n","protected":false},"author":39,"featured_media":65281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1069,119],"tags":[447],"class_list":["post-65271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-seo","tag-movil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile First Index<\/title>\n<meta name=\"description\" content=\"Ahora Google tomar\u00e1 el \u00edndice de contenidos de m\u00f3vil como \u00edndice de resultado principal. Mobile First Index \u00bfEn qu\u00e9 consiste?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile First Index\" \/>\n<meta property=\"og:description\" content=\"Ahora Google tomar\u00e1 el \u00edndice de contenidos de m\u00f3vil como \u00edndice de resultado principal. Mobile First Index \u00bfEn qu\u00e9 consiste?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/\" \/>\n<meta property=\"og:site_name\" content=\"Internet Rep\u00fablica\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-04T07:30:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-04T10:23:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/Imagen-e1522837145280.png\" \/>\n\t<meta property=\"og:image:width\" content=\"577\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andrea Revuelta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Revuelta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/\"},\"author\":{\"name\":\"Andrea Revuelta\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/5d95f1a1e88f859638f5382519c1b1ad\"},\"headline\":\"Mobile First Index\",\"datePublished\":\"2018-04-04T07:30:23+00:00\",\"dateModified\":\"2018-04-04T10:23:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/\"},\"wordCount\":419,\"commentCount\":2,\"image\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/Imagen-e1522837145280.png\",\"keywords\":[\"m\u00f3vil\"],\"articleSection\":[\"Google\",\"SEO\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/\",\"url\":\"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/\",\"name\":\"Mobile First Index\",\"isPartOf\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/Imagen-e1522837145280.png\",\"datePublished\":\"2018-04-04T07:30:23+00:00\",\"dateModified\":\"2018-04-04T10:23:19+00:00\",\"author\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/5d95f1a1e88f859638f5382519c1b1ad\"},\"description\":\"Ahora Google tomar\u00e1 el \u00edndice de contenidos de m\u00f3vil como \u00edndice de resultado principal. Mobile First Index \u00bfEn qu\u00e9 consiste?\",\"breadcrumb\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/#primaryimage\",\"url\":\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/Imagen-e1522837145280.png\",\"contentUrl\":\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/Imagen-e1522837145280.png\",\"width\":577,\"height\":506},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Agencia Marketing Digital\",\"item\":\"https:\/\/internetrepublica.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google\",\"item\":\"https:\/\/internetrepublica.com\/blog\/google\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mobile First Index\",\"item\":\"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/#website\",\"url\":\"https:\/\/internetrepublica.com\/blog\/\",\"name\":\"Internet Rep\u00fablica\",\"description\":\"Agencia SEO y Marketing Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/internetrepublica.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/5d95f1a1e88f859638f5382519c1b1ad\",\"name\":\"Andrea Revuelta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/e508ec736fdbd40249f9982dc1080284d4b7e5784d091abdcd4a513b9b9f1f4a?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e508ec736fdbd40249f9982dc1080284d4b7e5784d091abdcd4a513b9b9f1f4a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e508ec736fdbd40249f9982dc1080284d4b7e5784d091abdcd4a513b9b9f1f4a?s=96&d=mm&r=g\",\"caption\":\"Andrea Revuelta\"},\"url\":\"https:\/\/internetrepublica.com\/blog\/author\/andrea-revuelta\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile First Index","description":"Ahora Google tomar\u00e1 el \u00edndice de contenidos de m\u00f3vil como \u00edndice de resultado principal. Mobile First Index \u00bfEn qu\u00e9 consiste?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/","og_locale":"es_ES","og_type":"article","og_title":"Mobile First Index","og_description":"Ahora Google tomar\u00e1 el \u00edndice de contenidos de m\u00f3vil como \u00edndice de resultado principal. Mobile First Index \u00bfEn qu\u00e9 consiste?","og_url":"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/","og_site_name":"Internet Rep\u00fablica","article_published_time":"2018-04-04T07:30:23+00:00","article_modified_time":"2018-04-04T10:23:19+00:00","og_image":[{"width":577,"height":506,"url":"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/Imagen-e1522837145280.png","type":"image\/png"}],"author":"Andrea Revuelta","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Andrea Revuelta","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/#article","isPartOf":{"@id":"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/"},"author":{"name":"Andrea Revuelta","@id":"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/5d95f1a1e88f859638f5382519c1b1ad"},"headline":"Mobile First Index","datePublished":"2018-04-04T07:30:23+00:00","dateModified":"2018-04-04T10:23:19+00:00","mainEntityOfPage":{"@id":"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/"},"wordCount":419,"commentCount":2,"image":{"@id":"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/#primaryimage"},"thumbnailUrl":"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/Imagen-e1522837145280.png","keywords":["m\u00f3vil"],"articleSection":["Google","SEO"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/internetrepublica.com\/blog\/mobile-first-index\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/","url":"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/","name":"Mobile First Index","isPartOf":{"@id":"https:\/\/internetrepublica.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/#primaryimage"},"image":{"@id":"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/#primaryimage"},"thumbnailUrl":"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/Imagen-e1522837145280.png","datePublished":"2018-04-04T07:30:23+00:00","dateModified":"2018-04-04T10:23:19+00:00","author":{"@id":"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/5d95f1a1e88f859638f5382519c1b1ad"},"description":"Ahora Google tomar\u00e1 el \u00edndice de contenidos de m\u00f3vil como \u00edndice de resultado principal. Mobile First Index \u00bfEn qu\u00e9 consiste?","breadcrumb":{"@id":"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/internetrepublica.com\/blog\/mobile-first-index\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/#primaryimage","url":"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/Imagen-e1522837145280.png","contentUrl":"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/Imagen-e1522837145280.png","width":577,"height":506},{"@type":"BreadcrumbList","@id":"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Agencia Marketing Digital","item":"https:\/\/internetrepublica.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google","item":"https:\/\/internetrepublica.com\/blog\/google\/"},{"@type":"ListItem","position":3,"name":"Mobile First Index","item":"https:\/\/internetrepublica.com\/blog\/mobile-first-index\/"}]},{"@type":"WebSite","@id":"https:\/\/internetrepublica.com\/blog\/#website","url":"https:\/\/internetrepublica.com\/blog\/","name":"Internet Rep\u00fablica","description":"Agencia SEO y Marketing Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/internetrepublica.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/5d95f1a1e88f859638f5382519c1b1ad","name":"Andrea Revuelta","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/e508ec736fdbd40249f9982dc1080284d4b7e5784d091abdcd4a513b9b9f1f4a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e508ec736fdbd40249f9982dc1080284d4b7e5784d091abdcd4a513b9b9f1f4a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e508ec736fdbd40249f9982dc1080284d4b7e5784d091abdcd4a513b9b9f1f4a?s=96&d=mm&r=g","caption":"Andrea Revuelta"},"url":"https:\/\/internetrepublica.com\/blog\/author\/andrea-revuelta\/"}]}},"_links":{"self":[{"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/posts\/65271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/comments?post=65271"}],"version-history":[{"count":11,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/posts\/65271\/revisions"}],"predecessor-version":[{"id":65308,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/posts\/65271\/revisions\/65308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/media\/65281"}],"wp:attachment":[{"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/media?parent=65271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/categories?post=65271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/tags?post=65271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}