{"id":65250,"date":"2018-03-27T13:58:57","date_gmt":"2018-03-27T11:58:57","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=65250"},"modified":"2025-04-04T11:26:59","modified_gmt":"2025-04-04T09:26:59","slug":"seo-contenido-un-duo-imbatible-e-inseparable","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/seo-contenido-un-duo-imbatible-e-inseparable\/","title":{"rendered":"SEO &amp; Contenido: un d\u00fao imbatible e inseparable"},"content":{"rendered":"<p>El contenido ha irrumpido de forma imparable en el mundo del marketing digital, un sector cada vez m\u00e1s competitivo y en constante cambio y evoluci\u00f3n. Millones de piezas nuevas de contenido se generan cada minuto: publicaciones de blogs, infograf\u00edas, v\u00eddeos, GIF, actualizaciones en RRSS, etc\u2026<\/p>\n<p>&nbsp;<\/p>\n<p>Desde nuestra <a href=\"https:\/\/internetrepublica.com\/\">agencia de marketing digital<\/a>, debemos cumplir con la demanda de los clientes, depende de que las marcas sean persuasivas y sorprendan a los consumidores en cada micromomento con experiencias \u00fanicas. El contenido es la clave para construir estas relaciones. Deber\u00eda alentar a los usuarios a pensar profundamente y deber\u00eda invocar emociones.<\/p>\n<p>&nbsp;<\/p>\n<p>Las personas suelen pensar que sus elecciones se basan en hechos l\u00f3gicos o concretos, pero las emociones y la psicolog\u00eda son partes importantes de la toma de decisiones.\u00a0La gente recuerda experiencias, no tanto un texto.\u00a0De ah\u00ed la importancia del storytelling.\u00a0Crear contenido e historias que dejen huella en la audiencia es clave para el engagement del contenido.<\/p>\n<p>&nbsp;<\/p>\n<p>Estos contenidos nos servir\u00e1n para alcanzar nuestros objetivos de marketing e influir\u00e1n en la decisi\u00f3n de compra de los clientes, pero para ello, el consumidor tendr\u00e1 que encontrarlos al hacer la b\u00fasqueda; ah\u00ed es donde entra en juego el SEO.<\/p>\n<p>&nbsp;<\/p>\n<p>Si se combinan de forma efectiva e inteligente, el SEO y el <a href=\"https:\/\/internetrepublica.com\/marketing-de-contenidos\/\">marketing de contenidos<\/a> se convierten en un d\u00fao imbatible. El SEO crea visibilidad de marca: garantiza que los clientes puedan encontrar una web. El contenido har\u00e1 que hagan clic y permanezcan en el sitio.<\/p>\n<p>&nbsp;<\/p>\n<p>El SEO hace demandas y el content marketing cumple con ellas:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-65251 \" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/03\/hello-my-name-is-SEO.jpg\" alt=\"\" width=\"700\" height=\"487\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/hello-my-name-is-SEO.jpg 975w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/hello-my-name-is-SEO-300x209.jpg 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/hello-my-name-is-SEO-768x534.jpg 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/hello-my-name-is-SEO-700x487.jpg 700w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>SEO establece los requisitos. El marketing de contenidos cumple con ellos.<\/li>\n<li>SEO exige contenido. El marketing de contenidos es el contenido.<\/li>\n<li>SEO exige palabras clave. El marketing de contenidos significa el uso de palabras clave.<\/li>\n<li>SEO exige Backlinks. El marketing de contenidos introduce Backlinks.<\/li>\n<li>SEO requiere la optimizaci\u00f3n t\u00e9cnica in situ. El marketing de contenidos necesita una gran UX.<\/li>\n<li>SEO exige una actualizaci\u00f3n consistente. El marketing de contenidos requiere actualizaci\u00f3n.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>\u00bfC\u00f3mo influye el Contenido en las b\u00fasquedas seg\u00fan la intenci\u00f3n del usuario?<\/h4>\n<p>&nbsp;<\/p>\n<p>Gran parte del \u201ccustomer journey\u201d ocurre precisamente en digital, por tanto, las marcas deben tener contenido optimizado, atractivo y que llegue a los clientes donde sea que se encuentren.\u00a0Y para ello, se debe optimizar tambi\u00e9n teniendo en cuenta la intenci\u00f3n de b\u00fasqueda.<\/p>\n<p>Los tipos de b\u00fasquedas que realizan los usuarios nos dicen mucho sobre sus intenciones.\u00a0Las b\u00fasquedas generalmente se clasifican en uno de estos tres tipos:<\/p>\n<ul>\n<li><strong>Navegacional:<\/strong>\u00a0el usuario conoce una marca y busca\u00a0para encontrar ese sitio web espec\u00edfico (por ejemplo, &#8220;Mapfre&#8221;).<\/li>\n<li><strong>Informativo:<\/strong>\u00a0el usuario desea aprender algo sobre una empresa, producto o servicio (por ejemplo, &#8220;cu\u00e1nto cuesta el seguro de coche&#8221;).<\/li>\n<li><strong>Transaccional:<\/strong>\u00a0el usuario ingresa una consulta altamente comercial, indicando que est\u00e1 listo (o casi listo) para comprar un producto o servicio (por ejemplo, &#8220;contratar seguro de coche&#8221;).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Al combinar esfuerzos entre SEO y contenido se puede influir en los consumidores, ya sea que en la fase de descubrimiento o en la fase de compra.\u00a0El SEO ser\u00e1 vital para descubrir el contenido y el content, ser\u00e1 imprescindible para la estrategia SEO y para mejorar la calidad de la visita o de lograr el objetivo de venta.<\/p>\n<p>&nbsp;<\/p>\n<p>Seg\u00fan datos de <a href=\"https:\/\/www.brightedge.com\/\">BrightEdge<\/a>, m\u00e1s del 97% de los especialistas en marketing digital creen que SEO y Content Marketing est\u00e1n totalmente integrados.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65252 aligncenter\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/03\/bright.jpg\" alt=\"\" width=\"800\" height=\"515\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/bright.jpg 1050w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/bright-300x193.jpg 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/bright-768x494.jpg 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/bright-1024x659.jpg 1024w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/03\/bright-700x451.jpg 700w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Es fundamental identificar palabras clave seg\u00fan la intenci\u00f3n de b\u00fasqueda, de esta forma\u00a0comprender mejor la intenci\u00f3n de los clientes y podremos crear y optimizar contenido inteligente.<\/p>\n<p>&nbsp;<\/p>\n<p>Combinar SEO y contenido no solo es bueno en teor\u00eda.\u00a0El marketing de canales cruzados nos ayuda a lograr un ROI m\u00e1s alto.\u00a0La integraci\u00f3n da como resultado tasas de conversi\u00f3n, compromiso, retenci\u00f3n de clientes y defensa la marca m\u00e1s altos.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El contenido ha irrumpido de forma imparable en el mundo del marketing digital, un sector cada vez m\u00e1s competitivo y en constante cambio y evoluci\u00f3n&#8230;.<\/p>\n","protected":false},"author":38,"featured_media":65258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[119],"tags":[246,38],"class_list":["post-65250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-contenidos-web","tag-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO &amp; 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