{"id":65171,"date":"2018-03-13T13:29:22","date_gmt":"2018-03-13T12:29:22","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=65171"},"modified":"2018-03-13T13:43:42","modified_gmt":"2018-03-13T12:43:42","slug":"seo-internacional","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/seo-internacional\/","title":{"rendered":"SEO Internacional"},"content":{"rendered":"

\u00bfQu\u00e9 es el SEO internacional?<\/h2>\n

Si tienes una web en varios idiomas y pretendes impactar en diferentes pa\u00edses, es fundamental tener en cuenta el SEO internacional, un conjunto de estrategias y acciones para posicionar una web fuera del pa\u00eds origen.<\/p>\n

Para logran posicionarnos fuera de nuestro pa\u00eds, no solo debemos aplicar las t\u00e9cnicas SEO habituales traduciendo contenidos y palabras claves, hay mucho m\u00e1s trabajo por hacer.<\/p>\n

 <\/p>\n

Estudiar la competencia<\/strong><\/h3>\n

Conocer a nuestros competidores y qu\u00e9 estrategias de posicionamiento utilizan es fundamental, de esta manera, tendremos una idea del nicho de mercado al que nos vamos a adentrar.<\/p>\n

\"herramientas<\/p>\n

 <\/p>\n

Para ello podemos usar herramientas como: SearchMetrics<\/a>, Sistrix o SEMRush.<\/p>\n

<\/h3>\n

<\/h3>\n

Elegir el dominio<\/strong><\/h3>\n

Tenemos dos opciones a la hora de elegir el dominio:<\/p>\n

    \n
  1. Los llamados Top Level Domain o TLD, . com, .net o .org entre otros.<\/li>\n
  2. Dominio regional, por ejemplo .es que impulsar\u00e1 la web para posicionar en el pa\u00eds, sin embargo, bastante menos en el resto del mundo.<\/li>\n<\/ol>\n

    Elegir el dominio depende de la actividad de nuestra web, lo l\u00f3gico es pensar que debemos elegir un TLD, sin embargo, podemos tener una web que funciona muy bien en nuestro pa\u00eds y queremos probar en otros pa\u00edses.<\/p>\n

     <\/p>\n

    Elegir un hosting<\/strong><\/h3>\n

    Otro de los puntos importantes es elegir el hosting donde estar\u00e1 alojada nuestra web, lo m\u00e1s l\u00f3gico, es que el hosting est\u00e9 en el mismo pa\u00eds donde queramos impactar principalmente.<\/p>\n

     <\/p>\n

    Search Console<\/strong><\/h3>\n

    En la herramienta SC tenemos el apartado Tr\u00e1fico de B\u00fasqueda \u2013 Segmentaci\u00f3n Internacional.<\/p>\n

    \"segmentaci\u00f3n<\/p>\n

    \"segmentaci\u00f3n<\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

    La\u00a0pesta\u00f1a pa\u00eds se puede configurar de dos formas:<\/p>\n

      \n
    1. Geolocalizaci\u00f3n a usuarios de un pa\u00eds, para el caso de webs de un solo idioma.<\/li>\n
    2. Geolocalizaci\u00f3n a \u201cninguno\u201d, para el caso de SEO internacional\u00a0o multi-idioma.<\/li>\n<\/ol>\n

       <\/p>\n

      Hreflang<\/strong><\/h3>\n

      La etiqueta hreflang debe implementarse en el <head> de cada p\u00e1gina. Con esta etiqueta estamos indicando a los buscadores en que idiomas est\u00e1 nuestra web y que cada una de las versiones de idioma no implique contenido duplicado<\/a>.<\/p>\n

      El formato de este tipo de etiquetas ser\u00eda el siguiente:<\/p>\n

      <link rel=”alternate” href=”https:\/\/www.elcorteingles.comhttps:\/\/internetrepublic.com\/<\/a>” hreflang=”en-GB” \/><\/p>\n

      <link rel=”alternate” href=”https:\/\/www.elcorteingles.com\/fr\/<\/a>” hreflang=”fr-FR” \/><\/p>\n

       <\/p>\n

      Crear las URL para diferentes idiomas<\/strong><\/h3>\n

      Aunque hay diferentes maneras de crear el contenido en varios idiomas, el m\u00e1s \u00f3ptimo es crear subcarpetas para cada uno de ellos:<\/p>\n

      https:\/\/www.elcorteingles.comhttps:\/\/internetrepublic.com\/<\/a><\/p>\n

      https:\/\/www.elcorteingles.com\/fr\/<\/a><\/p>\n

      De esta manera creas URL lo m\u00e1s cortas posibles y enriquecidas con la keyword para cada idioma.<\/p>\n

       <\/p>\n

      Errores habituales<\/strong><\/h3>\n
        \n
      1. Usar traductores literales.<\/li>\n
      2. No cambiar la URL de una versi\u00f3n a otra de idiomas.<\/li>\n
      3. No indexar las traducciones.<\/li>\n
      4. No tener en cuenta el resto de los buscadores, dependiendo del pa\u00eds donde queramos impactar: Bing, Yahoo, Yandex, Baidu, Naver.<\/li>\n
      5. Ignorar la competencia local.<\/li>\n
      6. No enlazar las p\u00e1ginas en los diferentes idiomas entre s\u00ed.<\/li>\n
      7. Etiquetas Hreflang y canonical mal implementadas.<\/li>\n<\/ol>\n

         <\/p>\n

        Ya sabes, olvidarse del SEO, en este caso del SEO internacional, es caer en el lado oscuro!<\/p>\n

         <\/p>\n","protected":false},"excerpt":{"rendered":"

        \u00bfQu\u00e9 es el SEO internacional? Si tienes una web en varios idiomas y pretendes impactar en diferentes pa\u00edses, es fundamental tener en cuenta el SEO…<\/p>\n","protected":false},"author":37,"featured_media":65182,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[119],"tags":[241],"class_list":["post-65171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-consejos"],"yoast_head":"\nSEO Internacional - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"El SEO internacional es un conjunto de estrategias y acciones para posicionar una web en diferentes idiomas e impactar fuera del pa\u00eds origen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internetrepublica.com\/blog\/seo-internacional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Internacional - 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