{"id":65053,"date":"2018-02-22T15:25:08","date_gmt":"2018-02-22T14:25:08","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=65053"},"modified":"2018-02-23T10:12:10","modified_gmt":"2018-02-23T09:12:10","slug":"scripts-de-google-adwords","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/scripts-de-google-adwords\/","title":{"rendered":"Scripts de Google Adwords"},"content":{"rendered":"

\u00bfQu\u00e9 es un script de Google Adwords?<\/h2>\n

Un script es un fragmento de c\u00f3digo javascript, que se puede aplicar a una cuenta individual o a un centro de clientes (MCC), para realizar diferentes acciones de forma autom\u00e1tica, las cuales nos ayudan a ahorrar much\u00edsimo tiempo realizando diferentes tareas y de ese modo evitar el error. Adem\u00e1s, se puede programar de forma peri\u00f3dica, como por ejemplo que se ejecute cada hora, d\u00eda, semana, etc.<\/p>\n

 <\/p>\n

Si tienes la suerte de saber programar, puedes comenzar a crear scripts personalizados y a medida seg\u00fan tus necesidades, pero si no eres programador Google ha desarrollado una serie de scripts predefinidos que s\u00f3lo hay que copiar y pegarlos en nuestras cuentas de Adwords para que comiencen a funcionar.<\/p>\n

 <\/p>\n

\u00bfC\u00f3mo configurar un Script?<\/h2>\n
    \n
  1. Debemos entrar a la cuenta donde queremos configurar el script<\/li>\n
  2. Elegimos Secuencia de Comandos, que est\u00e1 dentro de Operaciones en Bloque.\"Qu\u00e9\"Qu\u00e9<\/li>\n
  3. Pegamos el c\u00f3digo<\/li>\n
  4. Colocamos un nombre al script<\/li>\n
  5. Hacemos un preview y autorizamos<\/li>\n

    \"Qu\u00e9<\/p>\n

  6. Guardamos el script<\/li>\n
  7. Cerramos y programamos una periodicidad de ejecuci\u00f3n
    \n\"Qu\u00e9<\/li>\n<\/ol>\n

     <\/p>\n

    Scripts que no pueden faltar en tus cuentas<\/h2>\n
      \n
    1. Comprobador de URL\u2019s:\u00a0<\/strong>como gestor de campa\u00f1as en Adwords puedes gestionar desde una, dos o m\u00e1s cuentas. Hasta ah\u00ed todo bien ya que puedes tener un control de todas por igual.Pero, \u00bfqu\u00e9 pasa cuando tienes que gestionar un n\u00famero elevado de cuentas con muchas campa\u00f1as donde hay infinidad de anuncios, extensiones de sitio, etc, y por ejemplo en una cuenta se cae el servidor donde est\u00e1 alojada tu web? Estar\u00edas llevando tr\u00e1fico a una p\u00e1gina ca\u00edda y gastando dinero de forma innecesaria. Con este script puedes programar que se haga una revisi\u00f3n de las url\u2019s cada hora y que te notifique por correo electr\u00f3nico si alg\u00fan anuncio est\u00e1 apuntando a alguna web ca\u00edda y de esa forma evitar desperdiciar el presupuesto.Lo puedes descargar desde aqu\u00ed: https:\/\/developers.google.com\/adwords\/scripts\/docs\/solutions\/link-checker?hl=es<\/a><\/li>\n
    2. Pujas por Posici\u00f3n: <\/strong>muchas veces las automatizaciones de puja que vienen por defecto en Adwords no son del todo suficiente para cumplir el objetivo de colocar el anuncio en una posici\u00f3n determinada. Gracias a este script lo podemos conseguir de una forma f\u00e1cil y sencilla.Lo puedes descargar desde aqu\u00ed: https:\/\/developers.google.com\/adwords\/scripts\/docs\/solutions\/bid-to-impression-share?hl=es<\/a><\/li>\n
    3. Detector de Anomal\u00edas: <\/strong>este script nos alerta, por medio de un correo electr\u00f3nico, sobre alg\u00fan cambio repentino que haya ocurrido antes de que tu mismo te des cuenta. El funcionamiento de este script es comparar los datos obtenidos en un d\u00eda con los mismos del d\u00eda de la semana anterior y nos alerta si hubo alg\u00fan cambio o desviaci\u00f3n significativa para poder monitorizar el rendimiento.Lo puedes descargar desde aqu\u00ed: https:\/\/developers.google.com\/adwords\/scripts\/docs\/solutions\/account-anomaly-detector?hl=es<\/a><\/li>\n
    4. Conflicto de Palabras Negativas: <\/strong>gracias a este script podremos saber si alguna palabra negativa nos est\u00e1 bloqueando a nuestras keywords.Lo puedes descargar desde aqu\u00ed: https:\/\/developers.google.com\/adwords\/scripts\/docs\/solutions\/negative-keyword-conflicts?hl=es<\/a><\/li>\n<\/ol>\n

      Estos son unos cuantos scripts que te ayudar\u00e1n a tener a punto tus campa\u00f1as \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"

      \u00bfQu\u00e9 es un script de Google Adwords? Un script es un fragmento de c\u00f3digo javascript, que se puede aplicar a una cuenta individual o a…<\/p>\n","protected":false},"author":45,"featured_media":65070,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[119],"tags":[1040],"class_list":["post-65053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google-adwords"],"yoast_head":"\nScripts de Google Adwords - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"\u00bfSabes qu\u00e9 es un script de Google Adwords? \u00bfY c\u00f3mo funciona? 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