{"id":64975,"date":"2018-02-08T12:17:28","date_gmt":"2018-02-08T11:17:28","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=64975"},"modified":"2018-02-09T10:53:48","modified_gmt":"2018-02-09T09:53:48","slug":"lighthouse-la-extension-de-google-ahora-con-control-de-auditoria-seo","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/lighthouse-la-extension-de-google-ahora-con-control-de-auditoria-seo\/","title":{"rendered":"Lighthouse, la extensi\u00f3n de Google, ahora con control de auditor\u00eda SEO"},"content":{"rendered":"<h2>Auditor\u00edas SEO web y PWA con Lighthouse<\/h2>\n<p>Google ha incorporado en la extensi\u00f3n <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/lighthouse\/blipmdconlkpinefehnmjammfjpmpbjk?hl=es\">Lighthouse<\/a> un control de <a href=\"https:\/\/internetrepublica.com\/auditoria-en-seo\/\">auditor\u00eda SEO<\/a> b\u00e1sico que principalmente sirve para auditar p\u00e1ginas web o PWA (Progressive Web Apps) y obtener el nivel de rendimiento de \u00e9stas y otras \u00e1reas potenciales de mejora. <strong>Est\u00e1 basada en c\u00f3digo abierto y acepta contribuciones p\u00fablicas<\/strong>. La extensi\u00f3n tiene una peculiaridad que la diferencia de otras herramientas, y es que adem\u00e1s de poder ejecutarla como cualquier extensi\u00f3n desde el propio navegador, tambi\u00e9n puedes utilizarla a trav\u00e9s de l\u00ednea de comandos.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Para poder utilizar Lighthouse en Chrome, debes tener instalada la versi\u00f3n del navegador 52 o superior<\/strong>. Como con cualquier extensi\u00f3n, al instalarla te aparecer\u00e1 un icono en la barra del navegador. A trav\u00e9s de esta extensi\u00f3n podr\u00e1s hacer auditor\u00edas de Performance, PWA, accesibilidad, best practices y ahora tambi\u00e9n SEO.<\/p>\n<p>&nbsp;<\/p>\n<p>Una vez hayas escogido las auditor\u00edas que quieres realizar, podr\u00e1s generar el report de la p\u00e1gina que est\u00e1s visitando en ese momento y se abrir\u00e1n los resultados de la auditor\u00eda en una nueva pesta\u00f1a. Al ser una herramienta que se ejecuta en el propio navegador, permite hacer auditor\u00edas en entornos de prueba y p\u00e1ginas que requieran autenticaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p>Este nuevo control se ha creado de momento, para que en una primera instancia se puedan validar los conceptos b\u00e1sicos de SEO, proporcionando una gu\u00eda detallada y orientada no solo a profesionales dedicados al SEO, sino tambi\u00e9n para desarrolladores y especialistas en marketing. Citan textualmente, que en el futuro quieren agregar mejoras y m\u00e1s funcionalidades e incluso est\u00e1n abiertos a escuchar sugerencias espec\u00edficas que pueden ser interesantes a\u00f1adir.<\/p>\n<h2>Factores SEO que audita Lighthouse<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-64979 size-medium alignright\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/02\/lighthouse-300x172.png\" alt=\"Extensi\u00f3n Lighthouse\" width=\"300\" height=\"172\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/02\/lighthouse-300x172.png 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/02\/lighthouse.png 387w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<ol>\n<li>Anchortext<\/li>\n<li>Indexabilidad<\/li>\n<li>Etiquetado para versi\u00f3n m\u00f3vil<\/li>\n<li>Etiquetas hreflang y canonical<\/li>\n<li>T\u00edtulos y meta descriptions<\/li>\n<li>Velocidad del sitio (*)<\/li>\n<li>C\u00f3digos de estado HTTP<\/li>\n<li>Algunos factores de UX<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Lighthouse tambi\u00e9n sugiere algunas funcionalidades adicionales de Google, como la prueba para <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">verificar si una web est\u00e1 optimizada para m\u00f3vil<\/a> y <a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/\">herramienta de verificaci\u00f3n de datos estructurados<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>(*) Si comparamos por ejemplo, el resultado de PageSpeed Insights con lo que nos ofrece Lighthouse, <strong>vemos que Lighthouse tiene un enfoque mucho m\u00e1s pr\u00e1ctico y prevalece sobre todo la experiencia de usuario<\/strong> proponiendo la reducci\u00f3n de hojas de estilo, secuencias de comando, tama\u00f1o correcto de im\u00e1genes, etc. No olvidemos que la velocidad de carga de una web, cada vez es un factor m\u00e1s importante a nivel SEO y debemos tener en cuenta que la prioridad principal debe ser siempre la carga de contenido y que las im\u00e1genes y gr\u00e1ficos, pueden esperar y cargarse en segundo plano.<\/p>\n<p>&nbsp;<\/p>\n<p>Como se puede ver, <strong>la auditor\u00eda que realiza Lighthouse, al menos en esta primera versi\u00f3n es b\u00e1sica<\/strong> y evidentemente no reemplaza a una auditor\u00eda completa de SEO, pero que Google haya incluido este punto, es un gran adelanto, \u00bfno crees? Seguiremos informando conforme Google vaya incluyendo nuevas funcionalidades.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auditor\u00edas SEO web y PWA con Lighthouse Google ha incorporado en la extensi\u00f3n Lighthouse un control de auditor\u00eda SEO b\u00e1sico que principalmente sirve para auditar&#8230;<\/p>\n","protected":false},"author":32,"featured_media":64978,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[117,119],"tags":[363,390,38,493,1055],"class_list":["post-64975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos","category-seo","tag-herramientas-online","tag-internet","tag-marketing-online","tag-posicionamiento-web","tag-pwa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lighthouse, la extensi\u00f3n de Google, ahora con control de auditor\u00eda SEO - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"Explicamos en qu\u00e9 consiste el control de auditor\u00eda SEO b\u00e1sico, que Google ha incorporado en la extensi\u00f3n Lighthouse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internetrepublica.com\/blog\/lighthouse-la-extension-de-google-ahora-con-control-de-auditoria-seo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lighthouse, la extensi\u00f3n de Google, ahora con control de auditor\u00eda SEO - Internet Rep\u00fablica\" \/>\n<meta property=\"og:description\" content=\"Explicamos en qu\u00e9 consiste el control de auditor\u00eda SEO b\u00e1sico, que Google ha incorporado en la extensi\u00f3n Lighthouse.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/internetrepublica.com\/blog\/lighthouse-la-extension-de-google-ahora-con-control-de-auditoria-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Internet Rep\u00fablica\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-08T11:17:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-09T09:53:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/02\/auditoria-seo-lighthouse.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Loren Valero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/lorenvalero\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Loren Valero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/lighthouse-la-extension-de-google-ahora-con-control-de-auditoria-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/lighthouse-la-extension-de-google-ahora-con-control-de-auditoria-seo\/\"},\"author\":{\"name\":\"Loren Valero\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/d102d6c79d6823d590f9b124486f729d\"},\"headline\":\"Lighthouse, la extensi\u00f3n de Google, ahora con control de auditor\u00eda SEO\",\"datePublished\":\"2018-02-08T11:17:28+00:00\",\"dateModified\":\"2018-02-09T09:53:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/lighthouse-la-extension-de-google-ahora-con-control-de-auditoria-seo\/\"},\"wordCount\":539,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/lighthouse-la-extension-de-google-ahora-con-control-de-auditoria-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/02\/auditoria-seo-lighthouse.jpg\",\"keywords\":[\"Herramientas Online\",\"Internet\",\"Marketing online\",\"Posicionamiento web\",\"PWA\"],\"articleSection\":[\"Recursos\",\"SEO\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/internetrepublica.com\/blog\/lighthouse-la-extension-de-google-ahora-con-control-de-auditoria-seo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/lighthouse-la-extension-de-google-ahora-con-control-de-auditoria-seo\/\",\"url\":\"https:\/\/internetrepublica.com\/blog\/lighthouse-la-extension-de-google-ahora-con-control-de-auditoria-seo\/\",\"name\":\"Lighthouse, la extensi\u00f3n de Google, ahora con control de auditor\u00eda SEO - 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Por aquel entonces, el SEO era un concepto propio de la ciencia ficci\u00f3n y la conexi\u00f3n a internet no era posible sin un cable. A lo largo de mi trayectoria profesional me he atrevido con todo, dando servicio como SEO Manager a RTVE y al Diario AS entre otras compa\u00f1\u00edas. En mi otra vida deb\u00ed de ser corrector en un peri\u00f3dico, porque no se me escapa ni un detalle en lo que a la ortograf\u00eda se refiere. En \"mi tiempo libre\" imparto clases en el IEBS de la asignatura \"an\u00e1lisis de contenidos para SEO\". Puedes seguirme en \u2192 @lorenvalero","sameAs":["https:\/\/es.linkedin.com\/in\/lorenvalero","https:\/\/x.com\/https:\/\/twitter.com\/lorenvalero"],"url":"https:\/\/internetrepublica.com\/blog\/author\/loren\/"}]}},"_links":{"self":[{"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/posts\/64975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/comments?post=64975"}],"version-history":[{"count":8,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/posts\/64975\/revisions"}],"predecessor-version":[{"id":64987,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/posts\/64975\/revisions\/64987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/media\/64978"}],"wp:attachment":[{"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/media?parent=64975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/categories?post=64975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/tags?post=64975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}