{"id":64715,"date":"2018-01-05T12:11:25","date_gmt":"2018-01-05T11:11:25","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=64715"},"modified":"2018-01-05T12:11:25","modified_gmt":"2018-01-05T11:11:25","slug":"como-lanzar-un-evento-scroll-en-amp-para-google-analytics","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/como-lanzar-un-evento-scroll-en-amp-para-google-analytics\/","title":{"rendered":"Como lanzar un evento scroll en AMP para Google Analytics"},"content":{"rendered":"

TL;DR:<\/strong> Si simplemente quieres obtener el c\u00f3digo de Google Analytics para AMP que incluya la medici\u00f3n del scroll con eventos, utiliza la herramienta generadora de c\u00f3digos de Google Analytics para AMP<\/a>.<\/p><\/blockquote>\n

\n

Medir el scroll que hacen nuestros usuarios cada vez que leen un post de nuestro blog es algo muy \u00fatil y que nos permite saber cuales de los art\u00edculos son le\u00eddos hasta el final (aunque sea en diagonal) o en los que el usuario pierde el inter\u00e9s en las primeras l\u00edneas. Para ello, la mayor\u00eda de webs utilizan eventos de Google Analytics para tener dicha medici\u00f3n, aunque si utilizas AMP, la configuraci\u00f3n de Google Analytics difiere bastante en esta tecnolog\u00eda.<\/p>\n

Para lanzar un evento scroll en AMP, tenemos que ampliar el JSON que utilizamos para crear nuestro c\u00f3digo de Google Analytics (Aqu\u00ed te contamos c\u00f3mo realizar esta configuraci\u00f3n b\u00e1sica<\/a>) con el siguiente objeto:<\/p>\n

    \"scrollPings\": {\r\n      \"on\": \"scroll\",\r\n      \"scrollSpec\": {\r\n        \"verticalBoundaries\": [25, 50, 90],\r\n        \"horizontalBoundaries\": [90]\r\n      }\r\n<\/pre>\n
Como puedes ver, dentro de “scrollSpec” podemos definir en qu\u00e9 porcentaje de scroll, tanto vertical como horizontal queremos que se lance el evento. En mi opini\u00f3n, la parte de scroll horizontal es prescindible en la pr\u00e1ctica totalidad de blogs, ya que es muy raro (y poco usable) que nuestra maquetaci\u00f3n de AMP tenga scroll lateral, pero es bueno saber que si lo tenemos, existe la opci\u00f3n de medirlo.<\/p>\n
Ahora bien, al c\u00f3digo anterior le falta la petici\u00f3n para lanzar el evento de Google Analytics, que har\u00edamos de la siguiente forma:<\/p>\n
    \"scrollPings\": {\r\n      \"on\": \"scroll\",\r\n      \"scrollSpec\": {\r\n        \"verticalBoundaries\": [25, 50, 90],\r\n        \"horizontalBoundaries\": [90]\r\n      },\r\n      \"request\": \"event\",\r\n      \"vars\": {\r\n       \"eventCategory\": \"[Nombre de la categor\u00eda de evento]\",\r\n       \"eventAction\": \"[Nombre de la accion del evento]\"\r\n       }\r\n<\/pre>\n
Donde hay que sustituir [Nombre de la categor\u00eda de evento]<\/em> por el nombre que queremos que se registre en Google Analytics para la categor\u00eda del evento y [Nombre de la accion del evento]<\/em> por el nombre que decidamos para la acci\u00f3n del evento. Particularmente, creo que con medir a los usuarios que lleguen al 80% del scroll es suficiente (teniendo en cuenta que la mayor\u00eda de webs y blogs ofrecen contenidos al final del art\u00edculo en s\u00ed, como art\u00edculos relacionados, botones de compartir en redes sociales o el footer). Para este caso, el c\u00f3digo a insertar ser\u00eda:<\/p>\n
    \"scrollPings\": {\r\n      \"on\": \"scroll\",\r\n      \"scrollSpec\": {\r\n       \"verticalBoundaries\": [80]\r\n      },\r\n      \"request\": \"event\",\r\n      \"vars\": {\r\n       \"eventCategory\": \"Scroll\",\r\n       \"eventAction\": \"80%\"\r\n      }\r\n<\/pre>\n
Ahora solo tienes que incluirlo en tu etiqueta “amp-analytics” para que el evento se lance cuando el usuario haga el scroll indicado. Para que esto no te d\u00e9 muchos quebraderos de cabeza, puedes utilizar nuestra herramienta generadora de c\u00f3digos<\/a> de Google Analytics para AMP que te genera el c\u00f3digo directamente para insertar en tu web o blog.<\/p>\n","protected":false},"excerpt":{"rendered":"
TL;DR: Si simplemente quieres obtener el c\u00f3digo de Google Analytics para AMP que incluya la medici\u00f3n del scroll con eventos, utiliza la herramienta generadora de…<\/p>\n","protected":false},"author":6,"featured_media":64720,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[119],"tags":[1028,1043,343],"class_list":["post-64715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-amp","tag-analitica-web","tag-google-analytics"],"yoast_head":"\nComo lanzar un evento scroll en AMP para Google Analytics - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo te explicamos c\u00f3mo generar el c\u00f3digo de Google Analytics para poder medir con eventos el scroll que hacen los usuarios en AMP\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internetrepublica.com\/blog\/como-lanzar-un-evento-scroll-en-amp-para-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como lanzar un evento scroll en AMP para Google Analytics - 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