{"id":6470,"date":"2015-11-24T10:00:38","date_gmt":"2015-11-24T09:00:38","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=6470"},"modified":"2015-11-24T10:00:38","modified_gmt":"2015-11-24T09:00:38","slug":"diferencia-entre-community-manager-y-social-media-manager","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/diferencia-entre-community-manager-y-social-media-manager\/","title":{"rendered":"Diferencia entre community manager y social media manager"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Desde que las redes sociales se volvieron profesi\u00f3n, han surgido muchos t\u00e9rminos para referirse a quienes trabajan en ellas. Pero hay dos t\u00e9rminos en concreto que definen a los profesionales de <em>social media<\/em>: Community Managers y Social Media Managers. Sin embargo, <\/span><b>estos dos profesionales no hacen el mismo trabajo<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ante la creciente demanda de profesionales de redes sociales, a diario aparecen ofertas de empleo en las que buscan un <em>community manager<\/em> o un <em>social media manager<\/em>. Sin embargo, al leer las tareas que desempe\u00f1ar\u00e1, encontramos cosas que no cuadran. Ante la confusi\u00f3n de responsabilidades y labores de cada uno, vamos a aclarar brevemente la <\/span><b>diferencia entre <em>community manager<\/em> y <em>social media manager<\/em><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfQu\u00e9 hace un <em>community manager<\/em>?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El <em>community manager<\/em>, o CM, de una marca es quien est\u00e1 detr\u00e1s de las respuestas en los perfiles. Su labor principal es interactuar con el p\u00fablico, crear conversaci\u00f3n en los diversos perfiles sociales y, en definitiva,<\/span><b> mantener viva la interacci\u00f3n<\/b><span style=\"font-weight: 400;\">. En otras palabras, y traduciendo directamente el t\u00e9rmino del ingl\u00e9s: es el gestor de la comunidad. Como tales, deben saber con qu\u00e9 usuarios interactuar, a qui\u00e9n mimar un poco m\u00e1s, y a qui\u00e9n interesa atraer, especialmente desde que son los <em>influencers<\/em> quienes marcan las tendencias en redes sociales.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6472 size-full\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2015\/11\/community-manager.gif\" alt=\"community manager\" width=\"500\" height=\"210\" \/><br \/>\n<span style=\"font-weight: 400;\">Son los <\/span><b>ojos y los o\u00eddos de la marca<\/b><span style=\"font-weight: 400;\">, y como tal, deben estar al tanto de todo lo que los clientes o consumidores est\u00e1n diciendo en sus redes. Pero como tambi\u00e9n es la boca de la marca en redes sociales, es quien tendr\u00e1 relaci\u00f3n directa con los usuarios en su nombre para mejorar el afianzamiento.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfQu\u00e9 hace un <em>social media manager<\/em>?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A diferencia de un <em>community manager<\/em>, un <em>social media manager<\/em> no tiene por qu\u00e9 interactuar directamente con los seguidores. Su labor principal es <\/span><b>definir la estrategia que va a seguir la marca en redes sociales<\/b><span style=\"font-weight: 400;\">, a todos los niveles. Podr\u00eda decirse que es quien est\u00e1 &#8220;detr\u00e1s de las c\u00e1maras&#8221; en lo que a <em>social media<\/em> se refiere. Desde dise\u00f1ar, crear y programar el contenido, hasta organizar concursos, pasando por decidir en qu\u00e9 redes tendr\u00e1 presencia. El <em>social media manager<\/em> es el responsable de <\/span><b>implantar una estrategia digital<\/b><span style=\"font-weight: 400;\">\u00a0y de que esta se cumpla.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6471 size-full\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2015\/11\/social-media-manager.gif\" alt=\"social media manager\" width=\"245\" height=\"230\" \/><br \/>\n<span style=\"font-weight: 400;\">Como responsable de estrategia digital, se centra mucho en c\u00f3mo hacer que los n\u00fameros suban mediante un contenido interesante y acciones llamativas. Y sobre todo, que los canales de las marcas\u00a0se muevan y crezcan a la vez que lo hacen los usuarios. \u00a1Que nadie se quede atr\u00e1s!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfSe puede ser <em>community<\/em> y <em>social media manager<\/em> a la vez?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a1Claro! Pero hay que tener claro que son dos trabajos completamente diferentes con objetivos distintos. Desde el punto de vista de la marca, a la hora de contratar a alguien, <\/span><b>debe tener en cuenta lo que necesita<\/b><span style=\"font-weight: 400;\">: \u00bfbuscas a alguien que interact\u00fae y se ocupe\u00a0de conversar los seguidores? Entonces ficha a un buen CM. \u00bfEst\u00e1 la marca perdida en redes sociales y no sabe por d\u00f3nde empezar a publicar? Un <em>social media manager<\/em> ayudar\u00e1 a definir los pasos y a hacer que los canales crezcan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las cosas claras, \u00a1y las redes sociales atendidas! Ahora que sab\u00e9is la diferencia, contadnos: \u00bfcu\u00e1l de los dos trabajos os resulta m\u00e1s interesante?<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde que las redes sociales se volvieron profesi\u00f3n, han surgido muchos t\u00e9rminos para referirse a quienes trabajan en ellas. Pero hay dos t\u00e9rminos en concreto&#8230;<\/p>\n","protected":false},"author":16,"featured_media":6477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[120],"tags":[228,554],"class_list":["post-6470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-community-manager","tag-social-media-manager"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diferencia entre community manager y social media manager - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"Parecen lo mismo, pero no lo son: un community manager y un social media manager hacen trabajos muy distintos. \u00bfSabes cu\u00e1l es la diferencia?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internetrepublica.com\/blog\/diferencia-entre-community-manager-y-social-media-manager\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diferencia entre community manager y social media manager - 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