{"id":64638,"date":"2017-12-26T14:48:40","date_gmt":"2017-12-26T13:48:40","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=64638"},"modified":"2017-12-26T14:48:40","modified_gmt":"2017-12-26T13:48:40","slug":"como-usar-google-trends","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/como-usar-google-trends\/","title":{"rendered":"C\u00f3mo usar Google Trends"},"content":{"rendered":"

Google Trends es una herramienta gratuita de Google que permite investigar tendencias de b\u00fasqueda, es decir, temas o consultas de inter\u00e9s para el usuario<\/strong> en un determinado periodo de tiempo. Permite detectar modas, estacionalidades o volumen de inter\u00e9s. <\/span><\/p>\n

Alerta: esta herramienta se debe usar con cuidado y mucha precauci\u00f3n, ya que los resultados pueden resultar sorprendentes.<\/span><\/p>\n

\"\"<\/p>\n

Por ejemplo, el juguete de moda durante los meses de primavera, el Fidget Spinner, ya no parece estar tan de moda. Agua pasada, ahora lo que mola es el slime:<\/span><\/p>\n

\"\"

Si no hiciste un post sobre el Fidget Spinner, llegas tarde. Pero es el momento de hablar sobre slime.<\/p><\/div>\n

Trends permite seleccionar pa\u00eds, intervalo de tiempo (desde 2004 hasta hoy, o incluso en la \u00faltima hora), categor\u00eda (por tem\u00e1tica: aficiones y tiempo libre, salud, etc.) y tipo de b\u00fasqueda (web, noticias, im\u00e1genes, YouTube, etc.)<\/span><\/p>\n

Estos selectores de categor\u00edas y tipos de b\u00fasqueda es lo que nos va a permitir detectar las b\u00fasquedas y palabras clave<\/strong> que son tendencia en el intervalo de tiempo que nos interese. Por ejemplo, si seleccionamos la categor\u00eda \u201cArte y entretenimiento\u201d para\u00a0 <\/span>los \u00faltimos 12 meses en Espa\u00f1a y hacemos scroll, encontraremos sugerencias de los temas y consultas que han experimentado picos pronunciados en alg\u00fan momento del a\u00f1o:<\/span><\/p>\n

\"\" \"\"<\/p>\n

En la lista de temas encontramos tres referencias a la pel\u00edcula de Disney \u201cLa Bella y la Bestia\u201d, y el flamante autor de la canci\u00f3n del a\u00f1o, Luis Fonsi en primer lugar. En la lista de consultas, tres referencias a la canci\u00f3n \u201cDespacito\u201d entre las 10 principales consultas. Pero la buena noticia es que si pinchamos despacito en el resultado 2 de consultas, esta es la tendencia de b\u00fasqueda que Google nos ofrece:<\/span><\/p>\n

\"\"

Ya pas\u00f3, ya pas\u00f3<\/p><\/div>\n

Buscando tendencias e intereses<\/h2>\n

M\u00e1s all\u00e1 de estas famosas gr\u00e1ficas, del men\u00fa \u201cExplorar\u201d, Google Trends permite buscar tendencias y detectar el inter\u00e9s que suscitan determinados temas<\/a> de otras maneras. En la parte superior izquierda, junto al logo, hay un men\u00fa de hamburguesa que nos ofrece otras maneras de buscar: <\/span><\/p>\n

\"\"<\/p>\n

La opci\u00f3n \u201cTendencias en b\u00fasquedas\u201d muestra, para el pa\u00eds seleccionado, las diez principales tendencias de b\u00fasqueda para cada d\u00eda<\/strong>. Esto resulta especialmente \u00fatil a la hora de publicar en redes sociales, que permiten adaptarse con inmediatez al inter\u00e9s que a nivel general, muestran los usuarios:<\/span>\"\"<\/p>\n

Por \u00faltimo, la opci\u00f3n \u201cM\u00e1s populares\u201d muestra, por pa\u00eds y a\u00f1o, las tendencias de b\u00fasqueda que han sido especialmente relevantes para diferentes categor\u00edas:<\/span><\/p>\n

\"\"

Las torrijas est\u00e1n de moda.<\/p><\/div>\n

Los resultados sobre \u201cc\u00f3mo\u201d y \u201cqu\u00e9 es\u201d son especialmente interesantes a la hora de crear posts o landings.<\/span><\/p>\n

Google Trends nunca deja de sorprender, pero cabe recordar que la informaci\u00f3n que ofrece est\u00e1 relacionada con la tendencia y no con el volumen de b\u00fasquedas<\/strong>, por lo que una vez detectada una tendencia interesante, siempre es recomendable acudir a Keyword Planner para comprobar si ese tema o consulta que parece despertar el inter\u00e9s general, produce una cantidad de consultas y b\u00fasquedas suficientemente elevada como para dedicarle contenido en nuestra web.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google Trends es una herramienta gratuita de Google que permite investigar tendencias de b\u00fasqueda, es decir, temas o consultas de inter\u00e9s para el usuario en…<\/p>\n","protected":false},"author":43,"featured_media":64652,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[119],"tags":[363],"class_list":["post-64638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-herramientas-online"],"yoast_head":"\nC\u00f3mo usar Google Trends - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"Te contamos c\u00f3mo sacarle partido a Google Trends, para encontrar modas, estacionalidades y tendencias de b\u00fasqueda de usuarios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internetrepublica.com\/blog\/como-usar-google-trends\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo usar Google Trends - 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