{"id":6433,"date":"2015-11-10T16:52:20","date_gmt":"2015-11-10T15:52:20","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=6433"},"modified":"2015-11-10T16:52:20","modified_gmt":"2015-11-10T15:52:20","slug":"twitter-cambia-los-favoritos-por-corazones","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/twitter-cambia-los-favoritos-por-corazones\/","title":{"rendered":"Por qu\u00e9 Twitter ha cambiado los favoritos por corazones"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La semana pasada el amor lleg\u00f3 a <a href=\"http:\/\/twitter.com\/i_republica\" target=\"_blank\">Twitter<\/a>: los archiconocidos \u201cfavoritos\u201d fueron sustituidos por \u201cme gusta\u201d. Por ponerlo de otra manera: como si \u00c1gatha Ruiz de la Prada estuviera al mando, <strong>Twitter ha pasado de las estrellas a los corazones<\/strong>. Siempre que algo cambia en <em>social media<\/em>, las reacciones <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\"> se resumen en enfado m\u00e1ximo, alegr\u00eda o indiferencia. Aqu\u00ed, en la iRep\u00fablica, el cambio nos ha parecido bien, y creemos que incluso era necesario. \u00bfPor qu\u00e9? Sigue leyendo, que te lo contamos.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/media.giphy.com\/media\/l41m11GoOTvpe9OqQ\/giphy.gif\" alt=\"\" width=\"480\" height=\"270\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Twitter estaba anticuado<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En lo que a interacciones se refiere, Twitter se hab\u00eda quedado atr\u00e1s. La idea inicial de marcar un tuit como favorito, era poder almacenarlo y encontrarlo m\u00e1s adelante. Es decir, se intentaba <\/span><b>crear una especie de \u201carchivo personal\u201d <\/b><span style=\"font-weight: 400;\">de tuits relevantes o interesantes. Pero poco a poco, qued\u00f3 en desuso. La gente lo utilizaba m\u00e1s como el \u201cme gusta\u201d de Facebook (y de todas las redes sociales del mundo mundial) y el gesto de marcar como favorito, era tambi\u00e9n una forma de dejar constancia de que hab\u00edas le\u00eddo algo pero no ten\u00edas nada m\u00e1s que decir al respecto. Es decir: como ocurre con los \u201cme gusta\u201d de Facebook.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"es\">\n<p dir=\"ltr\" lang=\"en\">You can say a lot with a heart. Introducing a new way to show how you feel on Twitter: <a href=\"https:\/\/t.co\/WKBEmORXNW\">https:\/\/t.co\/WKBEmORXNW<\/a> <a href=\"https:\/\/t.co\/G4ZGe0rDTP\">pic.twitter.com\/G4ZGe0rDTP<\/a><\/p>\n<p>\u2014 Twitter (@twitter) <a href=\"https:\/\/twitter.com\/twitter\/status\/661558661131558915\">noviembre 3, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Con el nuevo sistema de \u201cme gusta\u201d, <\/span><b>Twitter se une al club de los corazones contentos<\/b><span style=\"font-weight: 400;\">, tan familiares para indicar que nos gusta algo en el resto de plataformas. Y es que al final, el usuario de redes sociales est\u00e1 acostumbrado a un lenguaje: <\/span><b>los corazones o pulgares alzados indican conformidad<\/b><span style=\"font-weight: 400;\">. Nos costaba entender por qu\u00e9 Twitter segu\u00eda apostando por los favoritos, un lenguaje que hab\u00eda ca\u00eddo en el olvido.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">La clave est\u00e1 en la interacci\u00f3n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre los recientes cambios en reacciones de Facebook y los nuevos corazones de Twitter, se pone de manifiesto la importancia que las redes sociales dan a la interacci\u00f3n. Lo importante ya no es contar en qu\u00e9 estamos pensando, sino <\/span><b>a cu\u00e1nta gente le interesa lo que pasa por nuestra cabeza<\/b><span style=\"font-weight: 400;\">. En esta carrera por los \u201cme gusta\u201d, los usuarios valoran tener un lenguaje universal en redes sociales. Los favoritos hab\u00edan abandonado esa funci\u00f3n hac\u00eda tiempo y era el momento de actualizarse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con las cartas sobre la mesa, Twitter se rinde a las peticiones populares y alimenta el poder de expresar qu\u00e9 nos gusta en nuestro timeline. \u00bfCu\u00e1l es el pr\u00f3ximo paso? \u00bfSeguir\u00e1 la l\u00ednea de dar importancia a la interacci\u00f3n o se centrar\u00e1 en la creaci\u00f3n de contenido?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La semana pasada el amor lleg\u00f3 a Twitter: los archiconocidos \u201cfavoritos\u201d fueron sustituidos por \u201cme gusta\u201d. Por ponerlo de otra manera: como si \u00c1gatha Ruiz&#8230;<\/p>\n","protected":false},"author":16,"featured_media":6434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[120],"tags":[597],"class_list":["post-6433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter cambia los favoritos por corazones - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"Love is in the air... y en Twitter, desde que han pasado de los favoritos a los corazones. 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