{"id":63613,"date":"2017-07-06T12:52:18","date_gmt":"2017-07-06T10:52:18","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=63613\/"},"modified":"2017-10-23T13:28:59","modified_gmt":"2017-10-23T11:28:59","slug":"poder-las-imagenes","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/","title":{"rendered":"El poder de las im\u00e1genes"},"content":{"rendered":"

Hoy en d\u00eda se maneja una cantidad de informaci\u00f3n importante. Y puede sonar muy t\u00f3pico, pero es verdad aquello de \u2018vale m\u00e1s una imagen que mil palabras\u2019, porque es necesario llamar la atenci\u00f3n, despertar el inter\u00e9s del usuario y destacar sobre el resto.<\/strong><\/span><\/p>\n

 <\/p>\n

Como ejemplo Twitter, est\u00e1 demostrado que un tuit con imagen tiene un 150% m\u00e1s de posibilidades<\/strong> de que interact\u00faen que con un tuit sin ella. Pero tambi\u00e9n influyen (y mucho) en las decisiones de compra.<\/span><\/p>\n

 <\/p>\n

Son muy importantes utilizarlas porque llegamos a tener m\u00e1s memoria visual, recordamos m\u00e1s una foto<\/strong>, ya sea buena o mala que un texto. Adem\u00e1s, los mensajes de ciertas marcas pueden llegar a irritar a los consumidores.<\/span><\/p>\n

 <\/p>\n

Cuando queremos utilizarlas recurrimos a los bancos de im\u00e1genes<\/strong>, pero ojo, que hay bancos actualmente muy atractivos al que sacar el m\u00e1ximo provecho de forma gratuita y en alta resoluci\u00f3n.<\/span><\/p>\n

 <\/p>\n

Hay que saber seleccionar. Nos gusta la autenticidad, la vida misma,<\/strong> y eso muchas veces en los bancos de im\u00e1genes no se encuentra, son muy forzadas y puestas en escena. Normalmente encontramos fotos de escenas en las que el protagonista casi siempre sonr\u00ede haga lo que haga. Tenemos que buscar im\u00e1genes con personas reales y que tengan poses naturales.<\/span><\/p>\n

 <\/p>\n

Estamos muy acostumbrados a ver fotos de los bancos de im\u00e1genes de este tipo, y no podemos diferenciar d\u00f3nde lo vimos y qui\u00e9n lo utiliz\u00f3, por eso si el usuario ha tenido una experiencia negativa, puede sacar tambi\u00e9n connotaciones negativas sobre nuestra imagen.<\/span><\/p>\n

 <\/p>\n

En la medida de lo posible tambi\u00e9n hay que utilizar las im\u00e1genes m\u00e1s frescas y menos populares.<\/strong> Por ejemplo, el banco <\/span>Unsplash<\/span><\/a>, permite buscar fotos por colecciones de fot\u00f3grafos profesionales. Puedes utilizar adem\u00e1s <\/span>TinEye<\/span><\/a>, una herramienta para saber cu\u00e1ntas veces se ha utilizado una foto en otras p\u00e1ginas.<\/span><\/p>\n

 <\/p>\n

Es muy importante, para no pillarse las manos, revisar los derechos de autor de las fotos.<\/strong> Pueden tener condiciones como que no se puedan modificar las fotos o que sean \u00fanicamente para uso personal.<\/span><\/p>\n

 <\/p>\n

Una vez revisadas estas condiciones, si se pueden modificar, hay trucos para hacerlas un poquito m\u00e1s vuestras. Por ejemplo puedes a\u00f1adir un texto encima de la imagen poniendo un fondo de color o difuminando el fondo, o incluso recortar una parte de la foto para darle m\u00e1s \u00e9nfasis a una escena.<\/span><\/p>\n

\"Internet<\/p>\n

Las im\u00e1genes se han convertido en un mensaje que hay que leer de una forma diferente porque nos crean emociones y tienen mucho que decirnos\u2026<\/strong><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hoy en d\u00eda se maneja una cantidad de informaci\u00f3n importante. Y puede sonar muy t\u00f3pico, pero es verdad aquello de \u2018vale m\u00e1s una imagen que…<\/p>\n","protected":false},"author":46,"featured_media":63614,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[110,117],"tags":[372,373,428],"class_list":["post-63613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-recursos","tag-imagen-de-marca","tag-imagenes","tag-marketing-de-contenidos"],"yoast_head":"\nEl poder de las im\u00e1genes - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"Las im\u00e1genes tambi\u00e9n trasmiten mensajes. Descubre c\u00f3mo sacarle el m\u00e1ximo partido a los bancos de im\u00e1genes y crear emociones en el usuario.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El poder de las im\u00e1genes - Internet Rep\u00fablica\" \/>\n<meta property=\"og:description\" content=\"Las im\u00e1genes tambi\u00e9n trasmiten mensajes. Descubre c\u00f3mo sacarle el m\u00e1ximo partido a los bancos de im\u00e1genes y crear emociones en el usuario.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/\" \/>\n<meta property=\"og:site_name\" content=\"Internet Rep\u00fablica\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-06T10:52:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-23T11:28:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2017\/07\/carl-heyerdahl-181868_opt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natalia Garrido Garc\u00eda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalia Garrido Garc\u00eda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/\"},\"author\":{\"name\":\"Natalia Garrido Garc\u00eda\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/25e6d076890105e20de3331fd8a19da9\"},\"headline\":\"El poder de las im\u00e1genes\",\"datePublished\":\"2017-07-06T10:52:18+00:00\",\"dateModified\":\"2017-10-23T11:28:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/\"},\"wordCount\":451,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2017\/07\/carl-heyerdahl-181868_opt.jpg\",\"keywords\":[\"Imagen de marca\",\"Im\u00e1genes\",\"Marketing de contenidos\"],\"articleSection\":[\"Marketing\",\"Recursos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/\",\"url\":\"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/\",\"name\":\"El poder de las im\u00e1genes - Internet Rep\u00fablica\",\"isPartOf\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2017\/07\/carl-heyerdahl-181868_opt.jpg\",\"datePublished\":\"2017-07-06T10:52:18+00:00\",\"dateModified\":\"2017-10-23T11:28:59+00:00\",\"author\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/25e6d076890105e20de3331fd8a19da9\"},\"description\":\"Las im\u00e1genes tambi\u00e9n trasmiten mensajes. Descubre c\u00f3mo sacarle el m\u00e1ximo partido a los bancos de im\u00e1genes y crear emociones en el usuario.\",\"breadcrumb\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/#primaryimage\",\"url\":\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2017\/07\/carl-heyerdahl-181868_opt.jpg\",\"contentUrl\":\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2017\/07\/carl-heyerdahl-181868_opt.jpg\",\"width\":\"750\",\"height\":\"500\",\"caption\":\"Internet Rep\u00fablica\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Agencia Marketing Digital\",\"item\":\"https:\/\/internetrepublica.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recursos\",\"item\":\"https:\/\/internetrepublica.com\/blog\/recursos\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"El poder de las im\u00e1genes\",\"item\":\"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/#website\",\"url\":\"https:\/\/internetrepublica.com\/blog\/\",\"name\":\"Internet Rep\u00fablica\",\"description\":\"Agencia SEO y Marketing Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/internetrepublica.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/25e6d076890105e20de3331fd8a19da9\",\"name\":\"Natalia Garrido Garc\u00eda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/1b35b2960093eeb9325c1671af2d68682522510fdf094db3f254a577e03d4e5c?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1b35b2960093eeb9325c1671af2d68682522510fdf094db3f254a577e03d4e5c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1b35b2960093eeb9325c1671af2d68682522510fdf094db3f254a577e03d4e5c?s=96&d=mm&r=g\",\"caption\":\"Natalia Garrido Garc\u00eda\"},\"url\":\"https:\/\/internetrepublica.com\/blog\/author\/natalia-garrido\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El poder de las im\u00e1genes - Internet Rep\u00fablica","description":"Las im\u00e1genes tambi\u00e9n trasmiten mensajes. Descubre c\u00f3mo sacarle el m\u00e1ximo partido a los bancos de im\u00e1genes y crear emociones en el usuario.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/","og_locale":"es_ES","og_type":"article","og_title":"El poder de las im\u00e1genes - Internet Rep\u00fablica","og_description":"Las im\u00e1genes tambi\u00e9n trasmiten mensajes. Descubre c\u00f3mo sacarle el m\u00e1ximo partido a los bancos de im\u00e1genes y crear emociones en el usuario.","og_url":"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/","og_site_name":"Internet Rep\u00fablica","article_published_time":"2017-07-06T10:52:18+00:00","article_modified_time":"2017-10-23T11:28:59+00:00","og_image":[{"width":750,"height":500,"url":"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2017\/07\/carl-heyerdahl-181868_opt.jpg","type":"image\/jpeg"}],"author":"Natalia Garrido Garc\u00eda","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Natalia Garrido Garc\u00eda","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/#article","isPartOf":{"@id":"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/"},"author":{"name":"Natalia Garrido Garc\u00eda","@id":"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/25e6d076890105e20de3331fd8a19da9"},"headline":"El poder de las im\u00e1genes","datePublished":"2017-07-06T10:52:18+00:00","dateModified":"2017-10-23T11:28:59+00:00","mainEntityOfPage":{"@id":"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/"},"wordCount":451,"commentCount":0,"image":{"@id":"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/#primaryimage"},"thumbnailUrl":"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2017\/07\/carl-heyerdahl-181868_opt.jpg","keywords":["Imagen de marca","Im\u00e1genes","Marketing de contenidos"],"articleSection":["Marketing","Recursos"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/","url":"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/","name":"El poder de las im\u00e1genes - Internet Rep\u00fablica","isPartOf":{"@id":"https:\/\/internetrepublica.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/#primaryimage"},"image":{"@id":"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/#primaryimage"},"thumbnailUrl":"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2017\/07\/carl-heyerdahl-181868_opt.jpg","datePublished":"2017-07-06T10:52:18+00:00","dateModified":"2017-10-23T11:28:59+00:00","author":{"@id":"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/25e6d076890105e20de3331fd8a19da9"},"description":"Las im\u00e1genes tambi\u00e9n trasmiten mensajes. Descubre c\u00f3mo sacarle el m\u00e1ximo partido a los bancos de im\u00e1genes y crear emociones en el usuario.","breadcrumb":{"@id":"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/#primaryimage","url":"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2017\/07\/carl-heyerdahl-181868_opt.jpg","contentUrl":"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2017\/07\/carl-heyerdahl-181868_opt.jpg","width":"750","height":"500","caption":"Internet Rep\u00fablica"},{"@type":"BreadcrumbList","@id":"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Agencia Marketing Digital","item":"https:\/\/internetrepublica.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Recursos","item":"https:\/\/internetrepublica.com\/blog\/recursos\/"},{"@type":"ListItem","position":3,"name":"El poder de las im\u00e1genes","item":"https:\/\/internetrepublica.com\/blog\/poder-las-imagenes\/"}]},{"@type":"WebSite","@id":"https:\/\/internetrepublica.com\/blog\/#website","url":"https:\/\/internetrepublica.com\/blog\/","name":"Internet Rep\u00fablica","description":"Agencia SEO y Marketing Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/internetrepublica.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/25e6d076890105e20de3331fd8a19da9","name":"Natalia Garrido Garc\u00eda","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/1b35b2960093eeb9325c1671af2d68682522510fdf094db3f254a577e03d4e5c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1b35b2960093eeb9325c1671af2d68682522510fdf094db3f254a577e03d4e5c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1b35b2960093eeb9325c1671af2d68682522510fdf094db3f254a577e03d4e5c?s=96&d=mm&r=g","caption":"Natalia Garrido Garc\u00eda"},"url":"https:\/\/internetrepublica.com\/blog\/author\/natalia-garrido\/"}]}},"_links":{"self":[{"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/posts\/63613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/comments?post=63613"}],"version-history":[{"count":4,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/posts\/63613\/revisions"}],"predecessor-version":[{"id":63619,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/posts\/63613\/revisions\/63619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/media\/63614"}],"wp:attachment":[{"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/media?parent=63613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/categories?post=63613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/tags?post=63613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}