{"id":63368,"date":"2017-04-05T15:34:03","date_gmt":"2017-04-05T13:34:03","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=63368\/"},"modified":"2017-04-21T14:04:26","modified_gmt":"2017-04-21T12:04:26","slug":"5-consejos-buen-link-building","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/5-consejos-buen-link-building\/","title":{"rendered":"5 consejos para hacer un buen Link building"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">El link building ha sido una t\u00e1ctica clave en el posicionamiento en buscadores durante los \u00faltimos a\u00f1os. Para conseguir estar en las primeras posiciones de los buscadores es esencial lograr enlaces. Pero<\/span><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> \u00bfrealmente sabes c\u00f3mo se consigue? \u00bfPara qu\u00e9 sirve? Te lo contamos todo y, adem\u00e1s, te dejamos 5 consejos para conseguir aplicarlo de la mejor manera e intentar sacar el m\u00e1ximo provecho a nuestro trabajo. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Empezando desde el principio\u2026 \u00bfQu\u00e9 es link building?<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">El link building es uno de los factores m\u00e1s importantes del posicionamiento web o SEO, que busca aumentar la notoriedad de una p\u00e1gina mediante la generaci\u00f3n de links hacia la misma. Por lo tanto, se trata de una importante habilidad del marketing online, destinada a mejorar nuestro posicionamiento en buscadores. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">El objetivo es conseguir m\u00e1s y mejores enlaces entrantes hacia nuestro sitio web y<\/span><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> para ello<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">necesitamos una buena estrategia de colaboraciones donde la pr\u00e1ctica de las relaciones p\u00fablicas es fundamental. Y es que el posicionamiento en buscadores es mucho m\u00e1s y hay que tener en cuenta muchos factores, entre ellos el link building. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Consejos pr\u00e1cticos<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Te contamos una serie de consejos muy b\u00e1sicos para hacer un buen link building:<\/span><\/p>\n<ul>\n<li><b>Generar contenido de calidad<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Esta t\u00e9cnica consiste en la generaci\u00f3n de art\u00edculos propios. Es importante tener en cuenta que, a menudo, los buenos contenidos son enlazados de forma natural, con lo que el esfuerzo por conseguir links sucede de forma org\u00e1nica y con un menor esfuerzo que por otras v\u00edas. <\/span><\/p>\n<ul>\n<li><b>Crea una buena estrategia<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trata de identificar cu\u00e1les son las p\u00e1ginas que ser\u00e1n m\u00e1s eficaces para ubicar tus enlaces. T\u00f3mate tu tiempo para elegir en qu\u00e9 p\u00e1ginas quieres aparecer y cu\u00e1l crees que te beneficiar\u00e1n. <\/span><\/p>\n<ul>\n<li><b>Guest blogging<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para este punto se necesita un buen apoyo de PR. Si esta t\u00e9cnica la tenemos bien planificada, ser\u00e1 muy efectiva. Para ello, basta con participar en otros blogs como invitados; obviamente, mientras mayor sea el tr\u00e1fico a esa p\u00e1gina, antes se alcanzar\u00e1 nuestro objetivo. <\/span><\/p>\n<ul>\n<li><b>Crear podcasts<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Este tipo de t\u00e9cnicas simplifica el Multitasking entre la audiencia, lo cual puede estimular a que compartan nuestro link. \u00a0<\/span><\/p>\n<ul>\n<li><b>Presencia en Wikipedia y Slideshare<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Aparecer tanto en Wikipedia como en Slideshare es esencial para aumentar inbound links, gracias a la relaci\u00f3n entre los buscadores y estos sites. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En definitiva, el link building es un factor clave a la hora de tener un buen volumen de visitas a tu proyecto web. \u00a1Toma nota!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; El link building ha sido una t\u00e1ctica clave en el posicionamiento en buscadores durante los \u00faltimos a\u00f1os. Para conseguir estar en las primeras posiciones&#8230;<\/p>\n","protected":false},"author":34,"featured_media":63372,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[119],"tags":[412,799],"class_list":["post-63368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-linkbuilding","tag-seo-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 consejos para hacer un buen Link building - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"&nbsp; El link building ha sido una t\u00e1ctica clave en el posicionamiento en buscadores durante los \u00faltimos a\u00f1os. 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