{"id":6105,"date":"2015-09-17T10:00:57","date_gmt":"2015-09-17T08:00:57","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=6105"},"modified":"2015-09-17T10:00:57","modified_gmt":"2015-09-17T08:00:57","slug":"pros-y-contras-del-boton-no-me-gusta-de-facebook","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/","title":{"rendered":"Pros y contras del bot\u00f3n “no me gusta” de Facebook"},"content":{"rendered":"

Desde hace\u00a0algo m\u00e1s de 24 horas, es uno de los temas centrales de la red: Facebook est\u00e1 trabajando en un bot\u00f3n de \u201cno me gusta\u201d<\/strong> y la gente se est\u00e1 poniendo muy nerviosa. Tras a\u00f1os y a\u00f1os reclam\u00e1ndolo, ahora las reacciones son agridulces. Mientras algunos hacen la ola, otros levantan la ceja y se preguntan si es realmente necesario.<\/span><\/p>\n

El caso es que la gente se ha tomado muy al pie de la letra eso del \u201cno me gusta\u201d. No, Facebook no est\u00e1 abriendo las puertas del infierno para que empieces a repartir negatividad entre tus amigos. Su objetivo es <\/span>crear un bot\u00f3n de empat\u00eda<\/b>, para que esos amigos que comparten sus desgracias por la red se sientan apoyados sin dar pie a chistes. Porque reconozc\u00e1moslo\u2026 Dar un \u201cme gusta\u201d a un colega que est\u00e1 pidiendo ayuda porque se le ha escapado el gato, puede rozar el humor negro.<\/span><\/p>\n

\"\"
\nPero, \u00bfera realmente necesario el bot\u00f3n? \u00bfNo se sobreentiende que ese \u201cme gusta\u201d no significa literalmente que te produce alegr\u00eda lo que te cuentan? \u00bfLo utilizar\u00e1 la gente con el fin para el que fue creado? Como no nos gusta tirarnos a la piscina sin haber probado antes el agua, hemos querido valorar lo bueno y lo malo con una peque\u00f1a lista de pros y contras del nuevo bot\u00f3n, para verlo todo con perspectiva.<\/span><\/p>\n

Los pros<\/span><\/h2>\n

– Se acab\u00f3 tener que matizar en un comentario que tu intenci\u00f3n no es re\u00edrte de una desgracia ajena, sino dar apoyo: \u201cEs un <\/span>like<\/span><\/i> pero no es un <\/span>like\u2026<\/span><\/i> Ya me entiendes t\u00edo. \u00c1nimo.\u201d<\/span><\/p>\n

\"\"
\n– Tu opini\u00f3n quedar\u00e1 verdaderamente reflejada ante un asunto. No vas a cambiar el mundo, pero todos tus amigos sabr\u00e1n c\u00f3mo te hacen sentir ciertos asuntos.<\/span><\/p>\n

– Presenta una nueva opci\u00f3n. No hace mucho, pero es una funci\u00f3n nueva, algo que no suele ser propio de Facebook, as\u00ed que tampoco nos vamos a quejar.<\/span><\/p>\n

Los contras<\/span><\/h2>\n

– Queda abierta la veda para que los trolls se pongan las botas. Con la opci\u00f3n de decir \u201cEsto no me gusta\u201d sobre la mesa, a ver cu\u00e1ntos siguen subiendo \u00e1lbumes de 327 fotos de bautizos, alas de avi\u00f3n y paisajes de su \u00faltimo viaje al pueblo sin afrontar consecuencias terribles en forma de dislikes<\/em>.<\/span><\/p>\n

– Los clientes\u00a0descontentos tendr\u00e1n todav\u00eda m\u00e1s opciones para difundir su negatividad ante una marca, y \u00e9stas tendr\u00e1n cifras todav\u00eda m\u00e1s claras del sentimiento de sus usuarios, que podr\u00edan afectar a su reputaci\u00f3n.<\/span><\/p>\n

\"\"
\n– La gente en Internet puede ser muy cruel, y por mucho que Facebook quiera difundir empat\u00eda, el bot\u00f3n sigue diciendo \u201cno me gusta\u201d, y cada uno le dar\u00e1 el significado que quiera.<\/span><\/p>\n

Sea como fuere, tenemos ganas de que se implante y ver c\u00f3mo la gente lo utiliza. Sin duda, ser\u00e1 una verdadera prueba de fuego para la humanidad: \u00bfcomenzar\u00e1n los juegos del <\/span>trolling<\/span><\/i> o lo usaremos con responsabilidad?<\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Desde hace\u00a0algo m\u00e1s de 24 horas, es uno de los temas centrales de la red: Facebook est\u00e1 trabajando en un bot\u00f3n de \u201cno me gusta\u201d…<\/p>\n","protected":false},"author":16,"featured_media":6107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[120],"tags":[202,276,319,454,590],"class_list":["post-6105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-boton","tag-dislike","tag-facebook","tag-no-me-gusta","tag-trolling"],"yoast_head":"\nPros y contras del bot\u00f3n "no me gusta" de Facebook<\/title>\n<meta name=\"description\" content=\"Ya est\u00e1 aqu\u00ed, ya lleg\u00f3, \u00a1el bot\u00f3n de "no me gusta"! \u00bfSignifica esto el fin de la paz en Facebook?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pros y contras del bot\u00f3n "no me gusta" de Facebook\" \/>\n<meta property=\"og:description\" content=\"Ya est\u00e1 aqu\u00ed, ya lleg\u00f3, \u00a1el bot\u00f3n de "no me gusta"! \u00bfSignifica esto el fin de la paz en Facebook?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Internet Rep\u00fablica\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-17T08:00:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2022\/05\/destacado.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"489\" \/>\n\t<meta property=\"og:image:height\" content=\"299\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Pellow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Pellow\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/\"},\"author\":{\"name\":\"Anna Pellow\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/431f33ff32c3fcb12fd57bc9cec72b1f\"},\"headline\":\"Pros y contras del bot\u00f3n “no me gusta” de Facebook\",\"datePublished\":\"2015-09-17T08:00:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/\"},\"wordCount\":519,\"commentCount\":2,\"image\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"bot\u00f3n\",\"dislike\",\"Facebook\",\"No me gusta\",\"Trolling\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/\",\"url\":\"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/\",\"name\":\"Pros y contras del bot\u00f3n \\\"no me gusta\\\" de Facebook\",\"isPartOf\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2015-09-17T08:00:57+00:00\",\"author\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/431f33ff32c3fcb12fd57bc9cec72b1f\"},\"description\":\"Ya est\u00e1 aqu\u00ed, ya lleg\u00f3, \u00a1el bot\u00f3n de \\\"no me gusta\\\"! \u00bfSignifica esto el fin de la paz en Facebook?\",\"breadcrumb\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Agencia Marketing Digital\",\"item\":\"https:\/\/internetrepublica.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media\",\"item\":\"https:\/\/internetrepublica.com\/blog\/social-media\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pros y contras del bot\u00f3n “no me gusta” de Facebook\",\"item\":\"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/#website\",\"url\":\"https:\/\/internetrepublica.com\/blog\/\",\"name\":\"Internet Rep\u00fablica\",\"description\":\"Agencia SEO y Marketing Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/internetrepublica.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/431f33ff32c3fcb12fd57bc9cec72b1f\",\"name\":\"Anna Pellow\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d44fa7c20b6b13b70e93104237059e6e1853bcc1613242530ddf3476f8ff1d3e?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d44fa7c20b6b13b70e93104237059e6e1853bcc1613242530ddf3476f8ff1d3e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d44fa7c20b6b13b70e93104237059e6e1853bcc1613242530ddf3476f8ff1d3e?s=96&d=mm&r=g\",\"caption\":\"Anna Pellow\"},\"url\":\"https:\/\/internetrepublica.com\/blog\/author\/anna-pellow\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pros y contras del bot\u00f3n \"no me gusta\" de Facebook","description":"Ya est\u00e1 aqu\u00ed, ya lleg\u00f3, \u00a1el bot\u00f3n de \"no me gusta\"! \u00bfSignifica esto el fin de la paz en Facebook?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/","og_locale":"es_ES","og_type":"article","og_title":"Pros y contras del bot\u00f3n \"no me gusta\" de Facebook","og_description":"Ya est\u00e1 aqu\u00ed, ya lleg\u00f3, \u00a1el bot\u00f3n de \"no me gusta\"! \u00bfSignifica esto el fin de la paz en Facebook?","og_url":"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/","og_site_name":"Internet Rep\u00fablica","article_published_time":"2015-09-17T08:00:57+00:00","og_image":[{"width":489,"height":299,"url":"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2022\/05\/destacado.jpg","type":"image\/jpeg"}],"author":"Anna Pellow","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Anna Pellow","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/#article","isPartOf":{"@id":"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/"},"author":{"name":"Anna Pellow","@id":"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/431f33ff32c3fcb12fd57bc9cec72b1f"},"headline":"Pros y contras del bot\u00f3n “no me gusta” de Facebook","datePublished":"2015-09-17T08:00:57+00:00","mainEntityOfPage":{"@id":"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/"},"wordCount":519,"commentCount":2,"image":{"@id":"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/#primaryimage"},"thumbnailUrl":"","keywords":["bot\u00f3n","dislike","Facebook","No me gusta","Trolling"],"articleSection":["Social Media"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/","url":"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/","name":"Pros y contras del bot\u00f3n \"no me gusta\" de Facebook","isPartOf":{"@id":"https:\/\/internetrepublica.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/#primaryimage"},"image":{"@id":"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/#primaryimage"},"thumbnailUrl":"","datePublished":"2015-09-17T08:00:57+00:00","author":{"@id":"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/431f33ff32c3fcb12fd57bc9cec72b1f"},"description":"Ya est\u00e1 aqu\u00ed, ya lleg\u00f3, \u00a1el bot\u00f3n de \"no me gusta\"! \u00bfSignifica esto el fin de la paz en Facebook?","breadcrumb":{"@id":"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Agencia Marketing Digital","item":"https:\/\/internetrepublica.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Social Media","item":"https:\/\/internetrepublica.com\/blog\/social-media\/"},{"@type":"ListItem","position":3,"name":"Pros y contras del bot\u00f3n “no me gusta” de Facebook","item":"https:\/\/internetrepublica.com\/blog\/pros-y-contras-del-boton-no-me-gusta-de-facebook\/"}]},{"@type":"WebSite","@id":"https:\/\/internetrepublica.com\/blog\/#website","url":"https:\/\/internetrepublica.com\/blog\/","name":"Internet Rep\u00fablica","description":"Agencia SEO y Marketing Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/internetrepublica.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/431f33ff32c3fcb12fd57bc9cec72b1f","name":"Anna Pellow","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/d44fa7c20b6b13b70e93104237059e6e1853bcc1613242530ddf3476f8ff1d3e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d44fa7c20b6b13b70e93104237059e6e1853bcc1613242530ddf3476f8ff1d3e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d44fa7c20b6b13b70e93104237059e6e1853bcc1613242530ddf3476f8ff1d3e?s=96&d=mm&r=g","caption":"Anna Pellow"},"url":"https:\/\/internetrepublica.com\/blog\/author\/anna-pellow\/"}]}},"_links":{"self":[{"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/posts\/6105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/comments?post=6105"}],"version-history":[{"count":0,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/posts\/6105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/media?parent=6105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/categories?post=6105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/internetrepublica.com\/blog\/wp-json\/wp\/v2\/tags?post=6105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}