{"id":5305,"date":"2015-05-05T13:35:04","date_gmt":"2015-05-05T11:35:04","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=5305"},"modified":"2017-01-03T12:51:44","modified_gmt":"2017-01-03T11:51:44","slug":"como-las-marcas-se-han-sumado-a-may-the-4th-en-twitter","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/como-las-marcas-se-han-sumado-a-may-the-4th-en-twitter\/","title":{"rendered":"C\u00f3mo las marcas se han sumado a &#8216;May the 4th&#8217; en Twitter"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Ayer se celebr\u00f3 a nivel mundial el \u201cMay the 4th\u201d, el d\u00eda elegido para conmemorar Star Wars, una de las sagas de pel\u00edculas que ha marcado la historia. El cuatro de mayo hace un gui\u00f1o al dicho \u201cMay the force be with you\u201d, o como decimos por estas tierras: \u201cQue la fuerza te acompa\u00f1e\u201d.<\/p>\n<p>Por si a\u00fan quedaban dudas, somos un poquito fans (un poquito, nada m\u00e1s) de toda la saga. Pero como tambi\u00e9n somos fans del Social Media,<strong> nos gusta ver c\u00f3mo algunas marcas espa\u00f1olas se suman a este d\u00eda a trav\u00e9s de sus perfiles sociales para aprovechar la viralidad del hashtag internacional #MayThe4thBeWithYou<\/strong>.<\/p>\n<p>Muchas marcas se decantaron por algo cl\u00e1sico: una imagen de alusi\u00f3n a Star Wars incluyendo sus productos. Fue el caso, por ejemplo, de Telepizza:<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"es\">\n<p dir=\"ltr\" lang=\"es\">Que la pizza te acompa\u00f1e <a href=\"https:\/\/twitter.com\/hashtag\/StarWarsDay?src=hash\">#StarWarsDay<\/a> <a href=\"http:\/\/t.co\/L0qiuSxnQl\">pic.twitter.com\/L0qiuSxnQl<\/a><\/p>\n<p>\u2014 Telepizza Espa\u00f1a (@telepizza_es) <a href=\"https:\/\/twitter.com\/telepizza_es\/status\/595295166136647680\">Mayo 4, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>Starbucks hizo algo parecido, pero aprovechando la funci\u00f3n de insertar un gif animado, convirtiendo un Frapuccino en un sable l\u00e1ser:<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"es\"><p>\nLa fuerza es poderosa en ti <a href=\"https:\/\/twitter.com\/frappuccino\">@Frappuccino<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/MayThe4thBeWithYou?src=hash\">#MayThe4thBeWithYou<\/a> <a href=\"http:\/\/t.co\/OqFMxzcGhs\">pic.twitter.com\/OqFMxzcGhs<\/a><\/p>\n<p>\u2014 Starbucks Espa\u00f1a (@starbucks_es) <a href=\"https:\/\/twitter.com\/starbucks_es\/status\/595191388209344513\">Mayo 4, 2015<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>Spotify fue un paso m\u00e1s all\u00e1 y enlaz\u00f3 la banda sonora del Episodio IV, para que la m\u00fasica de John Williams se sumara a la fuerza y nos acompa\u00f1ara:<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"es\">\n<p dir=\"ltr\" lang=\"es\">Que la fuerza est\u00e9 contigo, jov\u00e9n padawan <a href=\"http:\/\/t.co\/woVSlatbRt\">http:\/\/t.co\/woVSlatbRt<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/MayThe4thBeWithYou?src=hash\">#MayThe4thBeWithYou<\/a><\/p>\n<p>\u2014 Spotify Espa\u00f1a (@SpotifySpain) <a href=\"https:\/\/twitter.com\/SpotifySpain\/status\/595237387178901505\">Mayo 4, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>Otros, como El Corte Ingl\u00e9s, aprovecharon el tir\u00f3n para recordar a la gente que tienen un perfil espec\u00edfico para atenci\u00f3n al cliente, y lo hicieron con un tono muy apropiado para este d\u00eda gal\u00e1ctico:<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"es\"><p>\nSi la duda o el desconocimiento te asalta, comunicar con nosotros en <a href=\"https:\/\/twitter.com\/elcorteinglesac\">@elcorteinglesAC<\/a> t\u00fa puedes <a href=\"https:\/\/twitter.com\/hashtag\/MayThe4thBeWithYou?src=hash\">#MayThe4thBeWithYou<\/a> <a href=\"http:\/\/t.co\/mp54yYgq8J\">pic.twitter.com\/mp54yYgq8J<\/a><\/p>\n<p>\u2014 El Corte Ingl\u00e9s (@elcorteingles) <a href=\"https:\/\/twitter.com\/elcorteingles\/status\/595259365621248000\">Mayo 4, 2015<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>Pero tambi\u00e9n hay marcas que aprovechan este d\u00eda para promocionar, como es l\u00f3gico, sus propios servicios. Por su parte, Movistar apel\u00f3 al p\u00fablico infantil, aprovechando la mano de Disney en la saga de George Lucas, y record\u00f3 a sus seguidores que en DisneyXD se emitir\u00edan varios especiales de Star Wars:<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"es\">\n<p dir=\"ltr\" lang=\"es\">Que la fuerza te acompa\u00f1e en el D\u00eda de Star Wars con DisneyXD, dial 85 de <a href=\"https:\/\/twitter.com\/hashtag\/MovistarTV?src=hash\">#MovistarTV<\/a> \ud83d\ude00 <a href=\"http:\/\/t.co\/kD4KVf8efM\">http:\/\/t.co\/kD4KVf8efM<\/a> <a href=\"http:\/\/t.co\/G1nujYkUew\">pic.twitter.com\/G1nujYkUew<\/a><\/p>\n<p>\u2014 Movistar Espa\u00f1a (@movistar_es) <a href=\"https:\/\/twitter.com\/movistar_es\/status\/595158460624457728\">Mayo 4, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>Y el servicio de comida a domicilio La Nevera Roja cre\u00f3 un descuento para el d\u00eda. Algo muy \u00fatil si, como nosotros, sus seguidores planeaban una marat\u00f3n de pel\u00edculas\u2026<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"es\"><p>\nQue LAFUERZADELNR te acompa\u00f1e y con este c\u00f3digo 20% de descuento en tu cena de hoy! \ud83d\ude00 Si\u00e9ntete como un Jedi, pide ya <a href=\"http:\/\/t.co\/exHcjIkVIp\">http:\/\/t.co\/exHcjIkVIp<\/a><\/p>\n<p>Cada vez existen m\u00e1s fechas curiosas que se vuelven virales y generan un volumen muy grande de menciones en redes sociales. Con este movimiento, es normal que las marcas quieran sumarse, pero no puede hacerse de cualquier manera. Lo de poner una foto friki ya est\u00e1 muy visto, los usuarios esperan algo m\u00e1s y agradecen la originalidad.<\/p>\n<p>\u00bfQu\u00e9 nos deparar\u00e1 el pr\u00f3ximo May the 4th en las redes? Paciencia, nuestros j\u00f3venes padawanes\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Ayer se celebr\u00f3 a nivel mundial el \u201cMay the 4th\u201d, el d\u00eda elegido para conmemorar Star Wars, una de las sagas de pel\u00edculas que&#8230;<\/p>\n","protected":false},"author":16,"featured_media":5309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[120],"tags":[425,431,567,597,44],"class_list":["post-5305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-marcas","tag-may-the-4th","tag-star-wars","tag-twitter","tag-viral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo las marcas se han sumado a &#039;May the 4th&#039; en Twitter<\/title>\n<meta name=\"description\" content=\"Nuestro d\u00eda friki favorito gener\u00f3 mucho movimiento en redes sociales. \u00bfC\u00f3mo se unieron las marcas a la viralidad de &#039;May the 4th&#039; 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