{"id":4976,"date":"2015-02-18T10:33:13","date_gmt":"2015-02-18T09:33:13","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=4976"},"modified":"2015-02-18T10:33:13","modified_gmt":"2015-02-18T09:33:13","slug":"json-ld-el-futuro-de-la-web-semantica","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/json-ld-el-futuro-de-la-web-semantica\/","title":{"rendered":"JSON LD: El futuro de la web sem\u00e1ntica"},"content":{"rendered":"<p><a href=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2015\/02\/st.png\"><br \/>\n<\/a>Cualquier <em>webmaster<\/em> o usuario avanzado de internet ha escuchado hablar en estos \u00faltimos a\u00f1os sobre la web sem\u00e1ntica y sobre el marcado sem\u00e1ntico de las p\u00e1ginas. Actualmente, los m\u00e9todos m\u00e1s extendidos para dotar de significado a las p\u00e1ginas son el marcado por microformatos y el protocolo Open Graph (de Facebook).<\/p>\n<p>Google, que en un inicio empez\u00f3 apostando por los microformatos, est\u00e1 cambiando su estrategia hacia JSON LD, pero \u00bfen qu\u00e9 consiste este tipo de marcado?<\/p>\n<p><a title=\"JSON LD\" href=\"http:\/\/json-ld.org\/\" target=\"_blank\">JSON LD<\/a> significa <i>JavaScript Object Notation for Linked Data<\/i>, o lo que es lo mismo, una forma estandarizada para indicar relaciones de datos en objetos JSON. Para ello se han utilizado los principales est\u00e1ndares de cada disciplina: objetos JSON que son el est\u00e1ndar <em>de facto<\/em> para la comunicaci\u00f3n entre webs y <a title=\"Schema.org\" href=\"http:\/\/schema.org\/\" target=\"_blank\">Schema.org<\/a>, el est\u00e1ndar de relaci\u00f3n de datos utilizado por los principales buscadores del mundo: Bing, Google, Yahoo! y Yandex.<\/p>\n<p>Las ventajas que ofrece este tipo de notaci\u00f3n frente a los microformatos es que separa completamente la visualizaci\u00f3n de la p\u00e1gina web del marcado sem\u00e1ntico, lo que facilita enormemente la implementaci\u00f3n para los desarrolladores.<\/p>\n<p>La otra parte que tambi\u00e9n facilita (y la que interesa realmente a Google) es la del bot del buscador de turno, ya que con JSON LD no tiene que procesar todo el HTML de la web para entender las relaciones que hay en esta, sino que puede obtenerlo directamente de un objeto JSON. Y aqu\u00ed, si has trabajado con el DOM de HTML y con objetos JSON, sabes muy bien de qu\u00e9 estoy hablando.<\/p>\n<p>Respecto a Open Graph, tambi\u00e9n mejora la facilidad de lectura, aparte de basarse en un protocolo ampliamente extendido en internet y no en uno creado por Facebook.<\/p>\n<p>Adem\u00e1s, JSON LD tiene la ventaja de ser f\u00e1cilmente legible y entendible tanto para personas como para m\u00e1quinas, como puede apreciarse en este c\u00f3digo para vincular con Google el buscador interno de una web:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4978\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2015\/02\/json-ld.png\" alt=\"json+ld\" width=\"865\" height=\"201\" \/><\/p>\n<p>Si has visto otros objetos JSON, la \u00fanica diferencia de JSON LD es el uso de @ para definir el contexto (schema.org en el caso del ejemplo) y el tipo de contenido que tendr\u00e1 el objeto (WebSite en nuestro caso)<\/p>\n<p>A d\u00eda de hoy Google ya reconoce JSON LD (y recomienda su uso) para varias funcionalidades de su buscador, como en el <em>knowledge graph<\/em> de eventos y la integraci\u00f3n de los buscadores internos de la web en las p\u00e1ginas de resultados, por lo que no es de extra\u00f1ar que vaya ampliando su uso para el resto de marcados que soporta.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-4979\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2015\/02\/buscador-interno-eci-300x199.png\" alt=\"buscador interno eci\" width=\"300\" height=\"199\" \/><\/p>\n<p>Imagen v\u00eda <a href=\"https:\/\/www.flickr.com\/photos\/balakov\/\">Balakov<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cualquier webmaster o usuario avanzado de internet ha escuchado hablar en estos \u00faltimos a\u00f1os sobre la web sem\u00e1ntica y sobre el marcado sem\u00e1ntico de las&#8230;<\/p>\n","protected":false},"author":6,"featured_media":4990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[119],"tags":[],"class_list":["post-4976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JSON LD: El futuro de la web sem\u00e1ntica - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"JSON LD est\u00e1 peleando por ser el est\u00e1ndar para indicar relaciones en p\u00e1ginas web. Ent\u00e9rate de sus ventajas y por qu\u00e9 Google lo apoya.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internetrepublica.com\/blog\/json-ld-el-futuro-de-la-web-semantica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JSON LD: El futuro de la web sem\u00e1ntica - Internet Rep\u00fablica\" \/>\n<meta property=\"og:description\" content=\"JSON LD est\u00e1 peleando por ser el est\u00e1ndar para indicar relaciones en p\u00e1ginas web. Ent\u00e9rate de sus ventajas y por qu\u00e9 Google lo apoya.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/internetrepublica.com\/blog\/json-ld-el-futuro-de-la-web-semantica\/\" \/>\n<meta property=\"og:site_name\" content=\"Internet Rep\u00fablica\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-18T09:33:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2022\/05\/destacado.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"489\" \/>\n\t<meta property=\"og:image:height\" content=\"299\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos Est\u00e9vez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/carlosestevez_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos Est\u00e9vez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/json-ld-el-futuro-de-la-web-semantica\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/json-ld-el-futuro-de-la-web-semantica\/\"},\"author\":{\"name\":\"Carlos Est\u00e9vez\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/5897f98a827730113a3531fd06ab143c\"},\"headline\":\"JSON LD: El futuro de la web sem\u00e1ntica\",\"datePublished\":\"2015-02-18T09:33:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/json-ld-el-futuro-de-la-web-semantica\/\"},\"wordCount\":455,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/json-ld-el-futuro-de-la-web-semantica\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/internetrepublica.com\/blog\/json-ld-el-futuro-de-la-web-semantica\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/json-ld-el-futuro-de-la-web-semantica\/\",\"url\":\"https:\/\/internetrepublica.com\/blog\/json-ld-el-futuro-de-la-web-semantica\/\",\"name\":\"JSON LD: El futuro de la web sem\u00e1ntica - Internet Rep\u00fablica\",\"isPartOf\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/json-ld-el-futuro-de-la-web-semantica\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/json-ld-el-futuro-de-la-web-semantica\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2015-02-18T09:33:13+00:00\",\"author\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/5897f98a827730113a3531fd06ab143c\"},\"description\":\"JSON LD est\u00e1 peleando por ser el est\u00e1ndar para indicar relaciones en p\u00e1ginas web. 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