{"id":3118,"date":"2013-05-30T10:48:17","date_gmt":"2013-05-30T08:48:17","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=3118"},"modified":"2016-10-21T12:34:50","modified_gmt":"2016-10-21T10:34:50","slug":"branded-content-y-dsp-rec-un-programa-online-e-interactivo-para-estar-a-la-ultima","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/branded-content-y-dsp-rec-un-programa-online-e-interactivo-para-estar-a-la-ultima\/","title":{"rendered":"Branded content en esencia con DSP REC, un programa online e interactivo para estar a la \u00faltima"},"content":{"rendered":"<p><a href=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/dspbotella.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3119\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/dspbotella-600x337.jpg\" alt=\"DSP REC\" width=\"600\" height=\"337\" \/><\/a><\/p>\n<p><strong>Desperados<\/strong> destapa el lado salvaje de la diversi\u00f3n con DSP REC: un espacio en el que descubrir nuevas personas y formas de vida de tendencia\u2026\u00a0La marca del grupo Heineken sorprende de nuevo con <strong>un programa <em>magazine online<\/em> enfocado a los j\u00f3venes con inter\u00e9s por el tatuaje, la m\u00fasica, los deportes urbanos y las nuevas tendencias est\u00e9ticas,<\/strong> todo esto conducido por figuras de gran relevancia en cada disciplina.<\/p>\n<p>Por DSP REC, iremos viendo desfilar a Jessica Abou de GhettoNailz, a Mimi &amp; La Dolores TattooParlor, AnnieDarthenay, Ricardo Cavolo, Rai Robledo, Costa, Eme Dj, Nacho Caribbean y Ra, entre muchos otros, adem\u00e1s de las activaciones de la marca como las fiestas <a href=\"https:\/\/twitter.com\/search?q=%23desperadosafuego&amp;src=typd\">#DesperadosAFuego<\/a> (<a href=\"http:\/\/www.desperadosafuego.com\">www.desperadosafuego.com<\/a>) o los patrocinios del Mulafest y Arenal Sound.<\/p>\n<p>Desperados lanza, de la mano de la agencia Tango\u00ba, un <strong>programa de branded content desde sus canales propios de la marca, lugar donde su <em>target<\/em> busca influencias, referentes y contenido<\/strong>; un contenido interactivo en el que los propios usuarios podr\u00e1n definir los contenidos que quieren que aparezcan en los pr\u00f3ximos cap\u00edtulos, a trav\u00e9s de Facebook (<a href=\"http:\/\/www.facebook.com\/desperados\">www.facebook.com\/desperados<\/a>) y Twitter (<a href=\"http:\/\/twitter.com\/desperados_es\">@Desperados_ES<\/a>), dejando sus intereses e impresiones, o acudiendo a las fiestas <a href=\"https:\/\/twitter.com\/search?q=%23desperadosafuego&amp;src=typd\">#DesperadosAFuego<\/a>.<\/p>\n<p>Dale al Play a <a href=\"https:\/\/twitter.com\/search?q=%23DSPRec1&amp;src=typd\">#DSPRec1<\/a>:<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/LWUVHiAVJy0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desperados destapa el lado salvaje de la diversi\u00f3n con DSP REC: un espacio en el que descubrir nuevas personas y formas de vida de tendencia\u2026\u00a0La&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[109,110,114,120],"tags":[203,265,423,568,619],"class_list":["post-3118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","category-marketing","category-publicidad","category-social-media","tag-branded-content","tag-desperados","tag-marca","tag-story-telling","tag-youtub"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branded content en DSP REC, 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