{"id":2709,"date":"2013-02-11T20:07:33","date_gmt":"2013-02-11T18:07:33","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=2709"},"modified":"2013-02-11T20:07:33","modified_gmt":"2013-02-11T18:07:33","slug":"verti-web-seguros-mayor-visibilidad-2012","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/verti-web-seguros-mayor-visibilidad-2012\/","title":{"rendered":"Verti.com, la web de seguros con mayor visibilidad del a\u00f1o 2012"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.Verti.com\">Verti.com<\/a> encabeza el r\u00e1nking de dominios de seguros con mayor visibilidad del a\u00f1o 2012, seg\u00fan el \u00cdndice IMAF,<\/strong> un baremo que mide la\u00a0presencia en buscadores establecido por el\u00a0Instituto para la Mediaci\u00f3n Aseguradora y Financiera (<a href=\"http:\/\/imafmediacion.com\/\">IMAF<\/a>), en colaboraci\u00f3n con SEOGuardian, compa\u00f1\u00eda especializada en herramientas de medici\u00f3n de la presencia en Internet. Este \u00edndice valora el <strong>posicionamiento org\u00e1nico (SEO)<\/strong> y el\u00a0de inversi\u00f3n publicitaria (SEM) de las compa\u00f1\u00edas y de los distribuidores de seguros en t\u00e9rminos anuales, uno de los sectores m\u00e1s competidos en buscadores.<\/p>\n<p>Adem\u00e1s de Verti, G\u00e9nesis, Rastreator.com, Regal, Reale y Zurich han conseguido mejorar su visibilidad en m\u00e1s de un 20% respecto a 2011, al tiempo que las bajadas de visibilidad m\u00e1s considerable recaen en L\u00ednea Directa, Mutua Madrile\u00f1a y Direct Seguros.<\/p>\n<h5>L\u00edderazgo en el \u00faltimo trimestre<\/h5>\n<p>Como podemos observar en la siguiente tabla, <strong>el mayor crecimiento anual lo ha experimentado Verti<\/strong>, con un 38,16 por ciento. El anterior l\u00edder, Rastreator.com, ha descendido a la cuarta posici\u00f3n, incluso teniendo en cuenta un gran aumento de su visibilidad respecto al anterior estudio (+ 27,87 por ciento), lo que hace a\u00fan m\u00e1s valioso el avance de Verti.com, FenixDirecto.com y Genesis.es.<\/p>\n<div><span style=\"line-height: 1.5em;\">El \u00edndice IMAF analiza las<\/span><span style=\"line-height: 1.5em;\">\u00a0<strong>veinte posiciones y establece un ranking final<\/strong> que calcula el posicionamiento a trav\u00e9s de 500 expresiones de seguros, clasificadas y ponderadas en funci\u00f3n de su utilizaci\u00f3n por parte de los usuarios:<\/span><\/div>\n<div><\/div>\n<div><a href=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/tabla-verti.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2904 alignnone\" title=\"tabla verti\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/tabla-verti.png\" alt=\"Tabla comparativa de seguros\" width=\"579\" height=\"579\" \/><\/a><\/div>\n<p>Con la creaci\u00f3n de este \u00edndice, el Instituto para la Mediaci\u00f3n Aseguradora y Financiera\u00a0pretende aporta una <strong>visi\u00f3n lo m\u00e1s objetiva posible sobre la presencia del sector de seguros en Internet<\/strong>, analizando tambi\u00e9n la presencia activa de cada entidad, ya sea compa\u00f1\u00eda o distribuidor, mediante su evaluaci\u00f3n trimestral.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Verti.com encabeza el r\u00e1nking de dominios de seguros con mayor visibilidad del a\u00f1o 2012, seg\u00fan el \u00cdndice IMAF, un baremo que mide la\u00a0presencia en buscadores&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[96,109,110,119],"tags":[172,207,492,539,608,612],"class_list":["post-2709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosas-nuestras","category-marcas","category-marketing","category-seo","tag-aseguradoras","tag-buscadores-de-internet","tag-posicionamiento","tag-seguros","tag-verti","tag-visibilidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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