{"id":2439,"date":"2012-11-17T19:19:09","date_gmt":"2012-11-17T17:19:09","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=2439"},"modified":"2012-11-17T19:19:09","modified_gmt":"2012-11-17T17:19:09","slug":"palabrasenelaire-una-accion-de-branded-content-solidario-de-buckler-00","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/palabrasenelaire-una-accion-de-branded-content-solidario-de-buckler-00\/","title":{"rendered":"#PalabrasEnElAire, una acci\u00f3n de branded content solidario de Buckler 0,0"},"content":{"rendered":"<p style=\"text-align: left;\"><a href=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/protagonistas.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"protagonistas\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/protagonistas.jpg\" alt=\"8 palabras\" width=\"490\" height=\"490\" \/><\/a><\/p>\n<p style=\"text-align: left;\">La canci\u00f3n <a href=\"http:\/\/bit.ly\/ManuCarrascoMilBatallas\"><em>Mujer de las Mil Batalla<\/em>s<\/a>\u00a0se ha posicionado en el cuarto puesto del top descargas de iTunes y ha logrado casi 200.000 visualizaciones del <a href=\"http:\/\/www.youtube.com\/watch?v=_fB5kxF7eSg\">v\u00eddeo<\/a>\u00a0de su <em>making of<\/em>\u00a0en apenas una semana, recibiendo as\u00ed el apoyo de miles de personas que se han solidarizado con la iniciativa \u201c8 palabras, 1 meta\u201d de <strong>Buckler 0,0<\/strong>. Son\u00a0historias reales de mujeres an\u00f3nimas que han vencido el c\u00e1ncer de mama.<\/p>\n<p>Con sus palabras, el artista Manuel Carrasco ha compuesto la canci\u00f3n \u201cMujer de las mil batallas\u201d, cuyos beneficios ser\u00e1n destinados a la Sociedad Espa\u00f1ola de Oncolog\u00eda M\u00e9dica (SEOM) para la <strong>beca Buckler 0,0<\/strong> de investigaci\u00f3n para el diagn\u00f3stico y tratamiento del c\u00e1ncer. Al precio de un caf\u00e9, 1,29 \u20ac, est\u00e1 disponible en todas las plataformas digitales:\u00a0<a href=\"http:\/\/bit.ly\/ManuCarrascoMilBatallas\">http:\/\/bit.ly\/ManuCarrascoMilBatallas<\/a>.\u00a0Esa es la meta de esta campa\u00f1a.<\/p>\n<div style=\"text-align: center;\">\n<p><iframe loading=\"lazy\" title=\"Manuel Carrasco - &quot;Mujer de las Mil Batallas&quot; - Buckler 0,0 - &quot;8 Palabras, 1 Meta&quot;\" width=\"1060\" height=\"596\" src=\"https:\/\/www.youtube.com\/embed\/_fB5kxF7eSg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<h3>Storytelling comprometido<\/h3>\n<p>Para transmitir este mensaje de superaci\u00f3n y esperanza, Buckler 0,0 ten\u00eda claro que no quer\u00eda poner simplemente un logo, y menos cuando se trata de una acci\u00f3n solidaria. Por ello, la campa\u00f1a <strong>\u201c8 palabras, 1 meta\u201d<\/strong> se sirve del <em>storytelling<\/em>, del\u00a0<a href=\"https:\/\/internetrepublica.com\/branded-content-la-vuelta-a-los-origenes\"><em>branded content<\/em><\/a>\u00a0 solidario. Porque son ocho historias reales, contadas por sus protagonistas. Porque solo una persona que ha estado tan cerca del c\u00e1ncer o que lo ha padecido puede hacer llegar su apoyo y esperanza a las 27.000 mujeres que cada a\u00f1o son diagnosticadas de c\u00e1ncer de mama en nuestro pa\u00eds.<\/p>\n<p>Justo por eso, la forma de acercarse a los bloggers y difundir la acci\u00f3n <em>online<\/em> no pod\u00eda ser tampoco un email o un tuit. <strong>Una carta manuscrita y un globo rosa<\/strong> para aportar una palabra de apoyo a esta campa\u00f1a fue lo que recibieron los <em>influencers<\/em> para ayudar a dar a conocer las historias de esta valientes mujeres:<\/p>\n\n<p>Adem\u00e1s de <a href=\"http:\/\/facebook.com\/buckler.tesientabien\">Facebook<\/a> y <a href=\"http:\/\/bit.ly\/palabrasenelaire\">YouTube<\/a>, te puedes sumar a la acci\u00f3n en Twitter con el <em>hashtag<\/em> <a href=\"https:\/\/twitter.com\/search?q=%23palabrasenelaire&amp;src=typd\">#PalabrasEnElAire<\/a>.<\/p>\n<p>\u00a1Gracias a todos por vuestro apoyo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La canci\u00f3n Mujer de las Mil Batallas\u00a0se ha posicionado en el cuarto puesto del top descargas de iTunes y ha logrado casi 200.000 visualizaciones del&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[96,110,120],"tags":[196,203,513,569,610,620],"class_list":["post-2439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosas-nuestras","category-marketing","category-social-media","tag-bloggers-outreach","tag-branded-content","tag-redes-sociales","tag-storytelling","tag-video","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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