{"id":2157,"date":"2012-06-22T20:47:33","date_gmt":"2012-06-22T18:47:33","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=2157"},"modified":"2012-06-22T20:47:33","modified_gmt":"2012-06-22T18:47:33","slug":"el-verano-de-color-de-vodafone-con-15-000-post-it","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/el-verano-de-color-de-vodafone-con-15-000-post-it\/","title":{"rendered":"El verano de color de Vodafone con 15.000 post-it"},"content":{"rendered":"<p>Si hay una estaci\u00f3n que invita a disfrutar los colores, es el verano. Y con motivo del lanzamiento de su nuevo tel\u00e9fono\u00a0Smart II, <a href=\"http:\/\/vodafone.es\">Vodafone<\/a>\u00a0invit\u00f3 a los usuarios de las redes sociales a formar un enorme mural de <em>post-it<\/em> con mensajes sobre el color del verano de 2012 para decorar la fachada de la tienda de la Puerta del Sol, una de las zonas m\u00e1s transitadas de Madrid, desde las 18 hasta las 22 horas.<\/p>\n<p>Con los m\u00e1s de 8.000 tuits recibidos en Twitter con el <em>hashtag<\/em> <a href=\"https:\/\/twitter.com\/search\/realtime?q=%23veranodecolor&amp;src=typd\">#VeranoDeColor<\/a>, se colocaron una por una las m\u00e1s de 15.000 notas adhesivas con los colores de las carcasas del Smart II. Las dos mejores frases ser\u00edan seleccionados por un jurado de cine: los actores\u00a0<a href=\"http:\/\/es.wikipedia.org\/wiki\/Luis_Fern%C3%A1ndez_%22Perla%22\">Luis Fern\u00e1ndez<\/a> (<em>F\u00edsica y Qu\u00edmica, Los Protegidos<\/em>) y <a href=\"http:\/\/es.wikipedia.org\/wiki\/Mar%C3%ADa_Le%C3%B3n\">Mar\u00eda Le\u00f3n<\/a>\u00a0(Premio Goya a la Mejor Actriz Revelaci\u00f3n 2011\u00a0por\u00a0<em>La voz dormida).\u00a0<\/em>Lo mejor es verlo en este <em>timelapse<\/em> realizado a partir de 4.000 fotograf\u00edas:<\/p>\n<div style=\"text-align: center;\">\n<p><iframe loading=\"lazy\" title=\"Time Lapse Smart2\" width=\"1060\" height=\"596\" src=\"https:\/\/www.youtube.com\/embed\/7CYFfy5RCU8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: left;\">Os dejamos aqu\u00ed algunas claves:<\/p>\n<\/div>\n<blockquote><p>40 <em>bloggers<\/em> compartieron el hashtag con m\u00e1s de\u00a0400.000 seguidores<\/p>\n<p>M\u00e1s de 8.000 tuits asociados a\u00a0<a href=\"https:\/\/twitter.com\/search\/realtime?q=%23veranodecolor&amp;src=typd\">#VeranoDeColor<\/a><\/p>\n<p>M\u00e1s de 15.000 <em>post-it<\/em> de colores<\/p>\n<p>M\u00e1s de 3.000 globos repartidos<\/p>\n<p>M\u00e1s de 40.000 peatones impactados<\/p><\/blockquote>\n\n<p>Pero y los invitados, \u00bfqu\u00e9 opinaron de un verano de color? Bueno, quiz\u00e1 no deber\u00edamos obviar que se llevaron un Smart II bajo el brazo&#8230;<\/p>\n<div style=\"text-align: center;\">\n<p><iframe loading=\"lazy\" title=\"Lanzamiento Vodafone Smart II\" width=\"1060\" height=\"596\" src=\"https:\/\/www.youtube.com\/embed\/jfA_dcXtGxs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<p>\u00a1Muchas gracias, Mar\u00eda, que teng\u00e1is todos un gran verano!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si hay una estaci\u00f3n que invita a disfrutar los colores, es el verano. Y con motivo del lanzamiento de su nuevo tel\u00e9fono\u00a0Smart II, Vodafone\u00a0invit\u00f3 a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[96,99,109,120],"tags":[196,513,550,581],"class_list":["post-2157","post","type-post","status-publish","format-standard","hentry","category-cosas-nuestras","category-eventos","category-marcas","category-social-media","tag-bloggers-outreach","tag-redes-sociales","tag-smart-ii","tag-timelapse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El verano de color de Vodafone con 15.000 post-it - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"Si hay una estaci\u00f3n que invita a disfrutar los colores, es el verano. 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