{"id":11969,"date":"2016-10-19T10:30:01","date_gmt":"2016-10-19T08:30:01","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=11969"},"modified":"2016-11-24T11:52:10","modified_gmt":"2016-11-24T10:52:10","slug":"llega-nuevo-marketing-microinfluencers","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/llega-nuevo-marketing-microinfluencers\/","title":{"rendered":"El marketing con microinfluencers es mucho m\u00e1s efectivo"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u00daltimamente se habla mucho del <strong><em>marketing<\/em> con <em>influencers<\/em><\/strong>. Aqu\u00ed, como en otras muchas modas, ya est\u00e1 todo inventado y nada es nuevo sino presentado con otro envoltorio.<\/p>\n<h2>\u00bfC\u00f3mo funciona el <em>marketing de influencers<\/em>?<\/h2>\n<p>F\u00e1cil. Para promocionar una marca, se coge a una <em><strong>celebrity<\/strong> <\/em>y su popularidad se utiliza para presentar un producto y que lo acerque a sus fans. Ejemplos de esto se pueden ver por miles en campa\u00f1as de televisi\u00f3n, cine, etc.<\/p>\n<p>Sin embargo, no siempre es efectivo.\u00a0Si\u00a0Cristiano Ronaldo sale recomendando un reloj, esto seguramente permita dar a conocer el producto a mucha gente, pero la mayor\u00eda sabr\u00e1 que se trata de un anuncio por el que ha cobrado un dineral. As\u00ed, su recomendaci\u00f3n no la entender\u00e1n como propia sino como un mensaje \u201cpatrocinado\u201d fruto de un guion por parte de alguna agencia creativa y con muchas horas de producci\u00f3n. Es posible que luego Ronaldo ni siquiera use ese reloj.<\/p>\n<p>Un pelda\u00f1o debajo de las <em>celebrities<\/em> est\u00e1n los l\u00edderes de opini\u00f3n. Estos son los <strong><em>influencers<\/em> en un sector determinado<\/strong>. Aqu\u00ed, se trata de personas famosas en su sector, que se han ganado la reputaci\u00f3n a fuerza de trabajo y que poseen una alta credibilidad. Cuando uno de estos influyentes recomienda algo, lo hace sin un guion detr\u00e1s y con sus propias palabras. Esto hace que el mensaje sea cre\u00edble y llegue mejor al usuario final. La pega de este tipo de personas es que no siempre son un contacto directo, es decir, no los conocemos directamente, lo que al final resta un poco de fuerza al mensaje.<\/p>\n<h2>El poder de los <em>microinfluencers<\/em><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11987 size-full\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2017\/10\/canstockphoto23825274-1.jpg\" alt=\"poder de los microinfluencers\" width=\"800\" height=\"533\" \/><\/p>\n<p>Entonces, \u00bfse puede estrechar a\u00fan m\u00e1s el c\u00edrculo de la influencia? S\u00ed, llegando a personas mucho m\u00e1s cercanas y que s\u00ed conocemos personalmente. As\u00ed es como llegamos a los \u201c<strong>microinfluencers<\/strong>\u201d, esas personas populares pero cercanas, pertenecientes a un \u00e1mbito de inter\u00e9s determinado. Estos <em>microinfluencers<\/em> tienen un poder de convicci\u00f3n mayor y, por lo tanto, m\u00e1s eficaz. Los mensajes que transmiten son cre\u00edbles y cercanos para sus seguidores. Son aut\u00e9nticos <em>microprescriptores<\/em> de marca y sus fans les creen a pie juntillas.<\/p>\n<p>As\u00ed, est\u00e1n triunfando redes que permite aprovechar este \u201cmicropoder\u201d de convicci\u00f3n, como es el caso de <a href=\"http:\/\/www.socialpubli.com\" target=\"_blank\">SocialPubli.com<\/a>. Se trata de una plataforma que conecta marcas con <em>influencers<\/em>, pero no <em>celebrities<\/em> en redes sociales, sino \u201cgente de la calle\u201d, personas que tienen un entorno digital que cree en sus mensajes y son prescriptores en su c\u00edrculo de amigos. Si\u00a0Cristiano Ronaldo te recomienda un reloj, no te lo vas a creer del todo y, aunque te lo creas, igual no tienes dinero suficiente para comprarlo. Pero que te lo diga un amigo al que le gustan mucho los relojes es un mensaje certero si tienes en mente comprarte un reloj.<\/p>\n<p>Dec\u00eda Albert Einstein que <em>dar ejemplo no es la principal manera de influir sobre los dem\u00e1s, es la \u00fanica manera<\/em>. Si ese ejemplo es de alguien cercano a quien admiras, su poder de influencia ser\u00e1 mayor y m\u00e1s cre\u00edble.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfConoces el papel que juegan los microinfluencers en una campa\u00f1a de marketing? Son una parte fundamental a la hora de promocionar un producto<\/p>\n","protected":false},"author":31,"featured_media":61680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[110],"tags":[267,38,921],"class_list":["post-11969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-destacado","tag-marketing-online","tag-microinfluencers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El marketing con microinfluencers es mucho m\u00e1s efectivo - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"\u00bfSabes qu\u00e9 papel desempe\u00f1an los microinfluencers en una campa\u00f1a de marketing? 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Vicente\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/llega-nuevo-marketing-microinfluencers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/llega-nuevo-marketing-microinfluencers\/\"},\"author\":{\"name\":\"Juan A. 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