{"id":11847,"date":"2016-10-13T13:04:34","date_gmt":"2016-10-13T11:04:34","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=11847"},"modified":"2016-10-19T17:19:33","modified_gmt":"2016-10-19T15:19:33","slug":"facebook-planta-cara-a-linkedin","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/facebook-planta-cara-a-linkedin\/","title":{"rendered":"Facebook planta cara a LinkedIn"},"content":{"rendered":"

 <\/p>\n

En el mundo de las redes sociales, cada una lanza su apuesta particular para hacerse con una porci\u00f3n mayor del universo virtual. Lo bueno-o lo preocupante, seg\u00fan se mire-de este universo, es que su tama\u00f1o es inabarcable, a pesar de no salirse nunca del marco de una pantalla. Esta situaci\u00f3n hace que gigantes tecnol\u00f3gicos como Facebook aspiren a alcanzar una cuota cada vez mayor de ciberespacio.<\/p>\n

Hace un mes os\u00a0contamos la batalla<\/a> que se libr\u00f3 entre Facebook y AdBlock, pero parece que la guerra de Zuckerberg est\u00e1 lejos de finalizar, aunque en esta ocasi\u00f3n su rival no es otro que Microsoft.<\/p>\n

Tras la compra de LinkedIn por parte del gigante de Redmond, Facebook se ha lanzado al desarrollo de Facebook at work<\/a><\/em>, una versi\u00f3n paralela de esta red social, pero enfocada al mundo profesional.<\/p>\n

Entre las caracter\u00edsticas que se comentan que tendr\u00e1, parece ser que Facebook at work pondr\u00e1 en contacto a trabajadores de una misma empresa, pero mezclando conceptos de distintas plataformas. En Facebook at work los usuarios podr\u00e1n crear un perfil profesional separado del personal, con una secci\u00f3n de noticias. Tambi\u00e9n incluir\u00e1 un servicio de mensajer\u00eda instant\u00e1nea.<\/p>\n

Las empresas que est\u00e9n en Facebook at work tendr\u00e1n funciones parecidas a las del Facebook tradicional. Podr\u00e1n crear grupos y eventos para llevar a cabo sus proyectos, entre otros. El objetivo principal de la plataforma es facilitar el trabajo en equipo y la colaboraci\u00f3n entre empleados, tambi\u00e9n entre oficinas en distintas partes del mundo.<\/p>\n

Facebook at work no tendr\u00e1 publicidad, pero a cambio los usuarios tendr\u00e1n que pagar una suscripci\u00f3n tras un periodo de prueba gratuito de tres meses. Los precios variar\u00e1n en funci\u00f3n del n\u00famero de usuarios.\u00a0As\u00ed, las tarifas son de 3 $ al mes por usuario hasta 1.000 usuarios mensuales, 2 $ al mes por usuario entre 1.001 y 10.000 usuarios mensuales, y 1 $ al mes por usuario para m\u00e1s de 10.000 usuarios mensuales.<\/p>\n

\u00bfQu\u00e9 lo diferencia de LinkedIn?<\/h2>\n

La diferencia fundamental con LinkedIn, su claro rival, radica en que Facebook at Work no tiene versi\u00f3n gratuita-a excepci\u00f3n de los tres meses de prueba-. As\u00ed, est\u00e1 por ver si los usuarios ver\u00e1n en esta nueva plataforma una manera de aportar valor a\u00f1adido a su perfil en Internet.<\/p>\n

Aunque, bien mirado, si todos podemos hacernos LinkedIn gratis, eso implica que cualquiera puede tener su perfil en LinkedIn, por lo que resulta m\u00e1s dif\u00edcil destacar entre la multitud: hay 400 millones de usuarios en esta red.<\/p>\n

Adem\u00e1s, Facebook at Work est\u00e1 pensado para que empleados de una misma empresa est\u00e9n conectados a trav\u00e9s de una red bien delimitada.<\/p>\n

Ahora bien, aunque podamos estar de acuerdo en que esta nueva plataforma ofrece un elemento diferenciador que podr\u00eda suponerle a Facebook una ventaja en el mercado, desde el punto de vista del empleado, \u00bfestamos dispuestos a darle a Mark Zuckerberg (todav\u00eda m\u00e1s) informaci\u00f3n sobre qui\u00e9nes somos?<\/p>\n

Facebook gan\u00f3 en el primer trimestre de 2016 nada menos que 2.000 millones de euros por la\u00a0publicidad que segmenta gracias a toda la informaci\u00f3n que tiene de nosotros. \u00bfEs esto una nueva puerta por la que Facebook pretende colarse en la comunicaci\u00f3n interna de las empresas?<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook ha creado Facebook at work, dedicada para las empresas, te contamos m\u00e1s sobre esta nueva red social y sus diferencias con LinkedIn<\/p>\n","protected":false},"author":29,"featured_media":61671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[120],"tags":[267,319,41],"class_list":["post-11847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-destacado","tag-facebook","tag-social-media"],"yoast_head":"\nFacebook planta cara a LinkedIn - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"Las redes sociales compiten por el universo virtual. Lo bueno-o preocupante-es que este universo es inabarcable. 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