{"id":11443,"date":"2016-09-14T10:00:18","date_gmt":"2016-09-14T08:00:18","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=11443"},"modified":"2016-10-21T12:29:09","modified_gmt":"2016-10-21T10:29:09","slug":"los-planes-facebook-dominar-mundo","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/los-planes-facebook-dominar-mundo\/","title":{"rendered":"Los planes de Facebook para dominar el mundo"},"content":{"rendered":"<p>Facebook es la red social con <strong>mayor n\u00famero de usuarios del mundo<\/strong>, con nada menos que 1.710 millones. Cerca de una quinta parte de la poblaci\u00f3n mundial tiene cuenta en la red de Mark Zuckerberg, y \u00e9l es quien mejor lo sabe.<\/p>\n<p>A lo largo de este mes de agosto, mientras la mayor\u00eda estaba en la playa o disfrutando de las vacaciones, <strong>AdBlock Plus decidi\u00f3 perturbar el sue\u00f1o de Facebook<\/strong>. AdBlock Plus, y los bloqueadores de publicidad en general, es una extensi\u00f3n para filtrar contenido publicitario en los navegadores web. Esto supone un aut\u00e9ntico quebradero de cabeza para Facebook, ya que la mayor parte de sus ingresos provienen de la\u00a0publicidad\u00a0a los usuarios.<\/p>\n<p>Pero el asunto no es tan simple. La red social\u00a0ha dicho en varias ocasiones que har\u00e1 lo posible para bloquear los filtros de publicidad. El 10 de agosto salieron noticias en las que se anunciaba que Facebook mostrar\u00eda anuncios aun si los usuarios instalan un bloqueador de este tipo. AdBlock Plus no se hizo de rogar, y al d\u00eda siguiente ya anunciaba que iba a buscar la manera de esquivar a Facebook.<\/p>\n<p>Lo consigui\u00f3: a mediados de agosto, AdBlock Plus volv\u00eda a bloquear la publicidad en Facebook.<\/p>\n<p>Desde entonces y hasta hoy, AdBlock Plus y Facebook llevan semanas luchando por imponer su hegemon\u00eda sobre el otro.<\/p>\n<h2><strong>Pelea por la hegemon\u00eda<\/strong><\/h2>\n<p>Para darle perspectiva al asunto, hay que tener en cuenta que s\u00f3lo en el segundo trimestre del a\u00f1o, <strong>Facebook gan\u00f3 cerca 2.000 millones de d\u00f3lares<\/strong>. La gran mayor\u00eda de estos ingresos dependen de que los usuarios consuman los mensajes de sus anunciantes. Y sabemos el poder que tienen las empresas tecnol\u00f3gicas en la actualidad, principalmente porque somos los usuarios los que libremente dejamos en manos de terceros la informaci\u00f3n que facilitamos en Internet.<\/p>\n<p>En esta contienda de Facebook contra AdBlock parece que la tregua no est\u00e1 pr\u00f3xima. Pero no es esta la \u00fanica estrategia del gigante de las redes sociales para controlar la informaci\u00f3n. Hace unas semanas tambi\u00e9n pudimos saber que Zuckerberg pretende que la aplicaci\u00f3n para m\u00f3vil pueda compartir tu n\u00famero de tel\u00e9fono.<\/p>\n<p>Estas estrategias se enmarcan en la lucha de las grandes empresas de internet por lograr datos a nivel masivo de sus usuarios.<\/p>\n<p>Vivimos tiempos en los que el acceso a la informaci\u00f3n se ha multiplicado exponencialmente. El problema es que, si bien cualquier usuario puede obtener informaci\u00f3n sobre casi cualquier cosa en cualquier momento, eso implica que nosotros mismos seamos v\u00edctimas del mismo sistema. Pero, \u00bfqu\u00e9 puedes hacer? \u00bfRenunciar a Facebook?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook es la red social con mayor n\u00famero de usuarios del mundo, con nada menos que 1.710 millones. Cerca de una quinta parte de la poblaci\u00f3n mundial tiene cuenta en la red de Mark Zuckerberg, y \u00e9l es quien mejor lo sabe.<\/p>\n","protected":false},"author":29,"featured_media":61285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[120],"tags":[267],"class_list":["post-11443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los planes de Facebook para dominar el mundo - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"A lo largo de este mes de agosto, mientras la mayor\u00eda estaba en la playa o disfrutando de las vacaciones, AdBlock Plus decidi\u00f3 perturbar el sue\u00f1o de Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internetrepublica.com\/blog\/los-planes-facebook-dominar-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los planes de Facebook para dominar el mundo - Internet Rep\u00fablica\" \/>\n<meta property=\"og:description\" content=\"A lo largo de este mes de agosto, mientras la mayor\u00eda estaba en la playa o disfrutando de las vacaciones, AdBlock Plus decidi\u00f3 perturbar el sue\u00f1o de Facebook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/internetrepublica.com\/blog\/los-planes-facebook-dominar-mundo\/\" \/>\n<meta property=\"og:site_name\" content=\"Internet Rep\u00fablica\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-14T08:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-21T10:29:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2016\/09\/Facebook-dominar-mundo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erik Madsen Fortea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erik Madsen Fortea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/los-planes-facebook-dominar-mundo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/los-planes-facebook-dominar-mundo\/\"},\"author\":{\"name\":\"Erik Madsen Fortea\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/#\/schema\/person\/7be8d06283137f657b300c758cbbd4cd\"},\"headline\":\"Los planes de Facebook para dominar el mundo\",\"datePublished\":\"2016-09-14T08:00:18+00:00\",\"dateModified\":\"2016-10-21T10:29:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/los-planes-facebook-dominar-mundo\/\"},\"wordCount\":452,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/internetrepublica.com\/blog\/los-planes-facebook-dominar-mundo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2016\/09\/Facebook-dominar-mundo.jpg\",\"keywords\":[\"destacado\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/internetrepublica.com\/blog\/los-planes-facebook-dominar-mundo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/internetrepublica.com\/blog\/los-planes-facebook-dominar-mundo\/\",\"url\":\"https:\/\/internetrepublica.com\/blog\/los-planes-facebook-dominar-mundo\/\",\"name\":\"Los planes de Facebook para dominar el mundo - 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