{"id":10132,"date":"2016-06-17T14:22:46","date_gmt":"2016-06-17T12:22:46","guid":{"rendered":"https:\/\/internetrepublica.com\/?p=10132"},"modified":"2017-01-05T10:58:26","modified_gmt":"2017-01-05T09:58:26","slug":"mas-conocidos-seo","status":"publish","type":"post","link":"https:\/\/internetrepublica.com\/blog\/mas-conocidos-seo\/","title":{"rendered":"Los m\u00e1s conocidos en el mundo SEO"},"content":{"rendered":"<p>A todos los que estamos metidos en el mundillo, los nombres siguientes nos suenan muy familiares, sobre todos los que pertenecen a Google y a los cuales se les analiza cada frase para ver qu\u00e9 quieren decir o si est\u00e1n mandando un mensaje entre l\u00edneas. Lo de &#8220;m\u00e1s conocidos&#8221; es una licencia, la selecci\u00f3n que se hace aqu\u00ed es subjetiva, y aunque todos son conocidos, se podr\u00eda haber quitado a algunos de ellos y poner a otros. Tal vez hagamos otra entrada con m\u00e1s nombres SEO.<\/p>\n<h2>Matt Cutts<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10135 size-medium\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2016\/06\/matt_cutts-289x300.png\" alt=\"matt_cutts\" width=\"289\" height=\"300\" \/><\/p>\n<p><a href=\"https:\/\/www.mattcutts.com\/\" target=\"_blank\">https:\/\/www.mattcutts.com\/<\/a><\/p>\n<p>\u00bfQu\u00e9 decir del bueno de Matt? Todo un cl\u00e1sico, ahora retirado de la primera l\u00ednea de fuego, fue el interlocutor m\u00e1s conocido entre Google y los SEOs. Ha cedido su testigo a Gary Illyes y a John Mueller, que se van repartiendo la \u201cfama\u201d a partes iguales, el primero m\u00e1s en Twitter y el segundo en sus\u00a0Hangouts.<\/p>\n<p>Matt Cutts ocupaba oficialmente el cargo de responsable de la lucha contra el spam en resultados en Google.<\/p>\n<p>Adem\u00e1s de sus v\u00eddeos donde respond\u00eda a consultas hechas desde todo el\u00a0mundo, famosas eran las camisetas que llevaba en dichos v\u00eddeos explicativos, de todos los colores:<\/p>\n<p><a href=\"http:\/\/www.theshortcutts.com\" target=\"_blank\">http:\/\/www.theshortcutts.com<\/a>\/<\/p>\n<p>Hasta respondi\u00f3 en sus v\u00eddeos a una pregunta sobre las propias camisetas\u00a0(hecha desde Madrid, curiosamente).<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Mwpi1rJCExg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Gary Illyes<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10134 size-medium\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2016\/06\/gary_illyes-300x298.png\" alt=\"gary_illyes\" width=\"300\" height=\"298\" \/><\/p>\n<p>Conocido en Twitter como @methode.<\/p>\n<p>Su cargo oficial es el de \u201cStandup Trends Analyst\u201d en Google Suiza, aunque seg\u00fan \u00e9l mismo est\u00e1 en el equipo de calidad de Google, y por cierto, ya ha tenido alg\u00fan \u201croce\u201d, por decirlo de alguna manera, con Rand Fishking.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Lemme try one last time: Rankbrain lets us understand queries better. No affect on crawling nor indexing or replace anything in ranking<\/p>\n<p>&mdash; Gary &quot;\u9be8\u7406&quot; Illyes (@methode) <a href=\"https:\/\/twitter.com\/methode\/status\/710752780462456832?ref_src=twsrc%5Etfw\">March 18, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>En un evento de Google vemos el pasado y el presente de Google:<\/p>\n<p><a href=\"https:\/\/www.seroundtable.com\/photos\/matt-cutts-gary-illyes-at-the-google-dance-21777.html\" target=\"_blank\">https:\/\/www.seroundtable.com\/photos\/matt-cutts-gary-illyes-at-the-google-dance-21777.html<\/a><\/p>\n<h2>John Mueller<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10137 size-medium\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2016\/06\/john_mueller-267x300.png\" alt=\"john_mueller\" width=\"267\" height=\"300\" \/><\/p>\n<p>Del equipo de Google Suiza, se prodiga mucho \u00faltimamente con sus Hangouts de los que siempre se saca alguna conclusi\u00f3n, aunque a veces no muy clara.<\/p>\n<p><a class=\"twitter-timeline\" data-width=\"1060\" data-height=\"1000\" data-dnt=\"true\" href=\"https:\/\/twitter.com\/JohnMu?ref_src=twsrc%5Etfw\">Tweets by JohnMu<\/a><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2>Amit Singhal<\/h2>\n<p>Era el jefe del equipo de b\u00fasquedas de Google, aunque no era tan medi\u00e1tico como Matt Cutts, y el responsable de los algoritmos de b\u00fasqueda de Google.<\/p>\n<p>En este v\u00eddeo podemos verlo al principio de una reuni\u00f3n del equipo de b\u00fasquedas de Google, hablando principalmente de c\u00f3mo se gestionan las b\u00fasquedas largas. Por cierto, en el v\u00eddeo tambi\u00e9n aparece Matt Cutts.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/JtRJXnXgE-A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Quiz\u00e1s sea el menos conocido de esta lista.<\/p>\n<h2>Barry Schwartz<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10138 size-medium\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2016\/06\/barry_schwartz-287x300.png\" alt=\"barry_schwartz\" width=\"287\" height=\"300\" \/><\/p>\n<p>Uno de los sitios web de referencia donde aparecen noticias SEO todos los d\u00edas es \u201cSearch Engine Land\u201d, cuyo editor es Barry Schwartz. En muchas ocasiones es el que nos transmite si Google confirma, desmiente, o no se pronuncia sobre alguna actualizaci\u00f3n.<\/p>\n<p><a href=\"http:\/\/searchengineland.com\/author\/barry-schwartz\" target=\"_blank\">http:\/\/searchengineland.com\/author\/barry-schwartz<\/a><\/p>\n<p>En Twitter est\u00e1 como @rustybrick.<\/p>\n<h2>Rand Fishkin<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10136 size-medium\" src=\"https:\/\/internetrepublica.com\/wp-content\/uploads\/2016\/06\/rand_fishkin-285x300.png\" alt=\"rand_fishkin\" width=\"285\" height=\"300\" \/><\/p>\n<p>Es el fundador de Moz y todo un cl\u00e1sico son sus \u201cWhiteboard Friday\u2019s\u201d, donde en la t\u00edpica pizarra blanca explicaba aspectos SEO.<\/p>\n<p><a href=\"https:\/\/moz.com\/blog\/category\/whiteboard-friday\" target=\"_blank\">https:\/\/moz.com\/blog\/category\/whiteboard-friday<\/a><\/p>\n<p>Aunque no tiene nada que ver con el SEO, es uno de los personajes que m\u00e1s cambia de aspecto. Al igual que a Matt le han sacado lo de las camisetas, con Rand podr\u00eda crearse \u201clos looks de Rand\u201d.<\/p>\n<p>Por cierto, se ve que hace poco estuvo por la zona de M\u00e1laga y Granada.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">3\/ We toured the Caves of Nerja, the largest in Spain <a href=\"https:\/\/t.co\/EaMLyf6RJE\">pic.twitter.com\/EaMLyf6RJE<\/a><\/p>\n<p>&mdash; Rand Fishkin (@randfish) <a href=\"https:\/\/twitter.com\/randfish\/status\/736097554744516608?ref_src=twsrc%5Etfw\">May 27, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Nota:<\/p>\n<p>Las fotos se han obtenido de sus perfiles de Google + o Twitter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A todos los que estamos metidos en el mundo los nombres siguientes nos suenan muy familiares, sobre todos los que pertenecen a Google y a los cuales se les analiza cada frase para ver qu\u00e9 quieren decir o si est\u00e1n mandando un mensaje entre l\u00edneas<\/p>\n","protected":false},"author":18,"featured_media":59649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[119],"tags":[267],"class_list":["post-10132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los m\u00e1s conocidos en el mundo SEO<\/title>\n<meta name=\"description\" content=\"Aqu\u00ed tienes una breve semblanza de los personajes m\u00e1s conocidos en el mundo SEO, donde no pod\u00eda faltar Matt Cutts. \u00bfQuieres saber qui\u00e9nes son?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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