{"id":74897,"date":"2024-06-05T13:01:35","date_gmt":"2024-06-05T11:01:35","guid":{"rendered":"https:\/\/internetrepublica.com\/?post_type=portfolio_page&#038;p=74897"},"modified":"2025-03-07T09:50:09","modified_gmt":"2025-03-07T08:50:09","slug":"universia","status":"publish","type":"portfolio_page","link":"https:\/\/internetrepublica.com\/blog\/portfolio_page\/universia\/","title":{"rendered":"Universia"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;yes&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1717574187503{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1717579801828{margin-bottom: 30px !important;}&#8221;]<span style=\"font-weight: 400;\">Gracias a los v\u00eddeos hemos conseguido contenidos f\u00e1cilmente consumibles que aportan profundidad y cercan\u00eda. Adem\u00e1s, al subir los v\u00eddeos a YouTube, tambi\u00e9n hemos conseguido mejorar el rendimiento del canal. En redes sociales se adaptaron los v\u00eddeos para explotar al m\u00e1ximo el contenido y conseguir un storytelling transmedia de Universia.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1717585006401{padding-top: 15% !important;background-image: url(https:\/\/internetrepublica.com\/wp-content\/uploads\/2024\/06\/clock-three-1.svg?id=74906) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][vc_column_text el_class=&#8221;big-number&#8221;]02:48[\/vc_column_text][vc_column_text el_class=&#8221;text-number&#8221;]tiempo en p\u00e1gina[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1717584829493{padding-top: 15% !important;background-image: url(https:\/\/internetrepublica.com\/wp-content\/uploads\/2024\/06\/bullseye-pointer-1.svg?id=74902) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][vc_column_text el_class=&#8221;big-number&#8221;]30,33%[\/vc_column_text][vc_column_text el_class=&#8221;text-number&#8221;]tasa de rebote[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1717585014678{margin-top: 5% !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1717584853321{padding-top: 15% !important;background-image: url(https:\/\/internetrepublica.com\/wp-content\/uploads\/2018\/07\/lupa.svg?id=74844) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][vc_column_text el_class=&#8221;big-number&#8221;]535[\/vc_column_text][vc_column_text el_class=&#8221;text-number&#8221;]apariciones en Google<br \/>\nDiscover en 10 pa\u00edses[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1717584891235{padding-top: 15% !important;background-image: url(https:\/\/internetrepublica.com\/wp-content\/uploads\/2024\/06\/eye-1.svg?id=74898) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][vc_column_text el_class=&#8221;big-number&#8221;]1,66[\/vc_column_text][vc_column_text el_class=&#8221;text-number&#8221;]p\u00e1ginas por sesi\u00f3n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1717582639391{padding-top: 5% !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1717576828697{margin-bottom: 30px !important;}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400; font-size: 35px;\">\u00bfC\u00d3MO LO HICIMOS?<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Buscamos tem\u00e1ticas acorde a estrategia SEO que nos permitieran posicionar los contenidos del portal. Para los temas m\u00e1s susceptibles de entrar en plataformas como Discovery o que fueran interesantes para posicionar Universia dentro de la alta empleabilidad, incorporamos un v\u00eddeo testimonial \/ influencer que complementa el art\u00edculo. De ese contenido en v\u00eddeo, hicimos adaptaciones para redes sociales, lo que nos ayud\u00f3 a crear una estrategia conjunta entre contenidos SEO y redes sociales que permiti\u00f3 a Universia posicionarse como expertos en el \u00e1rea de la formaci\u00f3n y el empleo cualificado, gracias a una estrategia transversal<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1717581196375{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;74884&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1717576852878{margin-top: 5% !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1717577179629{margin-bottom: 30px !important;}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400; font-size: 35px;\">M\u00c1S CASOS DE \u00c9XITO&#8230;<\/span><\/h2>\n<p>[\/vc_column_text]<div class='portfolio_slider_holder clearfix'><div class='portfolio_slider'  data-number_of_items='5'  ><ul class='portfolio_slides'><li class='item'><div class='image_holder'><span class='image'><span class='image_pixel_hover'><\/span><a itemprop='url' href='https:\/\/internetrepublica.com\/blog\/portfolio_page\/cantabria-labs\/' target='_self'><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"570\" src=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_cantabria-labs-570x570.jpg\" class=\"attachment-portfolio-square size-portfolio-square wp-post-image\" alt=\"Cantabria labs\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_cantabria-labs-570x570.jpg 570w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_cantabria-labs-300x300.jpg 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_cantabria-labs-1024x1024.jpg 1024w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_cantabria-labs-150x150.jpg 150w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_cantabria-labs-768x768.jpg 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_cantabria-labs-500x500.jpg 500w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_cantabria-labs-1000x1000.jpg 1000w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_cantabria-labs-700x700.jpg 700w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_cantabria-labs.jpg 1080w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><\/span><div class='hover_feature_holder'><div class=\"hover_feature_holder_outer\"><div class=\"hover_feature_holder_inner\"><h3 itemprop=\"name\" class=\"portfolio_title entry_title\"><a itemprop=\"url\" href=\"https:\/\/internetrepublica.com\/blog\/portfolio_page\/cantabria-labs\/\" target=\"_self\">Cantabria Labs<\/a><\/h3><span class=\"separator small\"><\/span><div class=\"project_category\">Marketing de contenidos, Redes Sociales<\/div><\/div><\/div><\/div><\/div><\/li><li class='item'><div class='image_holder'><span class='image'><span class='image_pixel_hover'><\/span><a itemprop='url' href='https:\/\/internetrepublica.com\/blog\/portfolio_page\/consum\/' target='_self'><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"570\" src=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_consum-570x570.jpg\" class=\"attachment-portfolio-square size-portfolio-square wp-post-image\" alt=\"Consum\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_consum-570x570.jpg 570w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_consum-300x300.jpg 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_consum-1024x1024.jpg 1024w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_consum-150x150.jpg 150w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_consum-768x768.jpg 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_consum-500x500.jpg 500w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_consum-1000x1000.jpg 1000w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_consum-700x700.jpg 700w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_consum.jpg 1080w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><\/span><div class='hover_feature_holder'><div class=\"hover_feature_holder_outer\"><div class=\"hover_feature_holder_inner\"><h3 itemprop=\"name\" class=\"portfolio_title entry_title\"><a itemprop=\"url\" href=\"https:\/\/internetrepublica.com\/blog\/portfolio_page\/consum\/\" target=\"_self\">Consum<\/a><\/h3><span class=\"separator small\"><\/span><div class=\"project_category\">SEO<\/div><\/div><\/div><\/div><\/div><\/li><li class='item'><div class='image_holder'><span class='image'><span class='image_pixel_hover'><\/span><a itemprop='url' href='https:\/\/internetrepublica.com\/blog\/portfolio_page\/fotocasa\/' target='_self'><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"570\" src=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_fotocasa-570x570.jpg\" class=\"attachment-portfolio-square size-portfolio-square wp-post-image\" alt=\"Fotocasa\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_fotocasa-570x570.jpg 570w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_fotocasa-300x300.jpg 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_fotocasa-1024x1024.jpg 1024w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_fotocasa-150x150.jpg 150w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_fotocasa-768x768.jpg 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_fotocasa-500x500.jpg 500w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_fotocasa-1000x1000.jpg 1000w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_fotocasa-700x700.jpg 700w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_fotocasa.jpg 1080w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><\/span><div class='hover_feature_holder'><div class=\"hover_feature_holder_outer\"><div class=\"hover_feature_holder_inner\"><h3 itemprop=\"name\" class=\"portfolio_title entry_title\"><a itemprop=\"url\" href=\"https:\/\/internetrepublica.com\/blog\/portfolio_page\/fotocasa\/\" target=\"_self\">Fotocasa<\/a><\/h3><span class=\"separator small\"><\/span><div class=\"project_category\">Estudios, Marketing de contenidos<\/div><\/div><\/div><\/div><\/div><\/li><li class='item'><div class='image_holder'><span class='image'><span class='image_pixel_hover'><\/span><a itemprop='url' href='https:\/\/internetrepublica.com\/blog\/portfolio_page\/mapfre\/' target='_self'><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"570\" src=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2019\/05\/destacado_mapfre-570x570.jpg\" class=\"attachment-portfolio-square size-portfolio-square wp-post-image\" alt=\"Mapfre\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2019\/05\/destacado_mapfre-570x570.jpg 570w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2019\/05\/destacado_mapfre-300x300.jpg 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2019\/05\/destacado_mapfre-1024x1024.jpg 1024w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2019\/05\/destacado_mapfre-150x150.jpg 150w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2019\/05\/destacado_mapfre-768x768.jpg 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2019\/05\/destacado_mapfre-500x500.jpg 500w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2019\/05\/destacado_mapfre-1000x1000.jpg 1000w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2019\/05\/destacado_mapfre-700x700.jpg 700w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2019\/05\/destacado_mapfre.jpg 1080w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><\/span><div class='hover_feature_holder'><div class=\"hover_feature_holder_outer\"><div class=\"hover_feature_holder_inner\"><h3 itemprop=\"name\" class=\"portfolio_title entry_title\"><a itemprop=\"url\" href=\"https:\/\/internetrepublica.com\/blog\/portfolio_page\/mapfre\/\" target=\"_self\">Mapfre<\/a><\/h3><span class=\"separator small\"><\/span><div class=\"project_category\">SEO<\/div><\/div><\/div><\/div><\/div><\/li><li class='item'><div class='image_holder'><span class='image'><span class='image_pixel_hover'><\/span><a itemprop='url' href='https:\/\/internetrepublica.com\/blog\/portfolio_page\/universia\/' target='_self'><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"570\" src=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_universia-1-570x570.jpg\" class=\"attachment-portfolio-square size-portfolio-square wp-post-image\" alt=\"Universia\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_universia-1-570x570.jpg 570w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_universia-1-300x300.jpg 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_universia-1-1024x1024.jpg 1024w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_universia-1-150x150.jpg 150w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_universia-1-768x768.jpg 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_universia-1-500x500.jpg 500w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_universia-1-1000x1000.jpg 1000w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_universia-1-700x700.jpg 700w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2024\/06\/destacado_universia-1.jpg 1080w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><\/span><div class='hover_feature_holder'><div class=\"hover_feature_holder_outer\"><div class=\"hover_feature_holder_inner\"><h3 itemprop=\"name\" class=\"portfolio_title entry_title\"><a itemprop=\"url\" href=\"https:\/\/internetrepublica.com\/blog\/portfolio_page\/universia\/\" target=\"_self\">Universia<\/a><\/h3><span class=\"separator small\"><\/span><div class=\"project_category\">SEO<\/div><\/div><\/div><\/div><\/div><\/li><li class='item'><div class='image_holder'><span class='image'><span class='image_pixel_hover'><\/span><a itemprop='url' href='https:\/\/internetrepublica.com\/blog\/portfolio_page\/vodafone\/' target='_self'><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"570\" src=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/07\/destacado_vodafone-570x570.jpg\" class=\"attachment-portfolio-square size-portfolio-square wp-post-image\" alt=\"Vodafone\" srcset=\"https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/07\/destacado_vodafone-570x570.jpg 570w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/07\/destacado_vodafone-300x300.jpg 300w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/07\/destacado_vodafone-1024x1024.jpg 1024w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/07\/destacado_vodafone-150x150.jpg 150w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/07\/destacado_vodafone-768x768.jpg 768w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/07\/destacado_vodafone-500x500.jpg 500w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/07\/destacado_vodafone-1000x1000.jpg 1000w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/07\/destacado_vodafone-700x700.jpg 700w, https:\/\/internetrepublica.com\/blog\/wp-content\/uploads\/2018\/07\/destacado_vodafone.jpg 1080w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><\/span><div class='hover_feature_holder'><div class=\"hover_feature_holder_outer\"><div class=\"hover_feature_holder_inner\"><h3 itemprop=\"name\" class=\"portfolio_title entry_title\"><a itemprop=\"url\" href=\"https:\/\/internetrepublica.com\/blog\/portfolio_page\/vodafone\/\" target=\"_self\">Vodafone<\/a><\/h3><span class=\"separator small\"><\/span><div class=\"project_category\">SEO<\/div><\/div><\/div><\/div><\/div><\/li><\/ul><ul class=\"caroufredsel-direction-nav\"><li><a id=\"caroufredsel-prev\" class=\"caroufredsel-prev\" href=\"#\"><div><i class=\"fa fa-angle-left\"><\/i><\/div><\/a><\/li><li><a class=\"caroufredsel-next\" id=\"caroufredsel-next\" href=\"#\"><div><i class=\"fa fa-angle-right\"><\/i><\/div><\/a><\/li><\/ul><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;yes&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1717574187503{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1717579801828{margin-bottom: 30px !important;}&#8221;]Gracias a los v\u00eddeos&#8230;<\/p>\n","protected":false},"author":1,"featured_media":74916,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","portfolio_category":[857],"portfolio_tag":[],"class_list":["post-74897","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Universia - Internet Rep\u00fablica<\/title>\n<meta name=\"description\" content=\"Caso de \u00e9xito con Mapfre de Internet Rep\u00fablica. 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