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Should You Bid on Your Brand Using AdWords?

At Internet República we have always recommended a combined SEO and SEM strategy to prevent them functioning like independent silos,- which makes Google the only beneficiary.   Based on the duration and budget for each project, it is better to create a balance, leaning towards either one...

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Managing a Crisis on Social Media

During Christmas, with all the Christmas purchases, promotions and sales, it is easy to sometimes forget to pay attention to the what the customer is saying on social media, which can cause a major communication crisis for your company....

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